Neeta Nair
Editor, IMPACT Magazine
neeta.nair@exchange4media.com
@neetanairhere
Authors
I am the Editor of e4m's Print arm, IMPACT Magazine, for whom the e4m website has served as the ideal digital playground to contribute to breaking news stories, interviews of global leaders and other articles which demand the industry's attention. Honest, newsy and in-depth pieces are what I excel in, while covering the nuances of the vibrant advertising and marketing industry.
‘India can really be the test case for Dentsu globally’
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Swati Bhattacharya to be Global Head of GCPL's Lightbox Creative Lab
Swati Bhattacharya was previously the Creative Chairperson of FCB India
Fundamental wins WeWork account
Fundamental will be working on WeWork India’s upcoming brand campaign on a project basis
Amazon India’s Kedar Ravangave joins Kotak Mahindra Bank
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
Customer experience & advertising will continue to blend: Pete Stein, Dentsu CXM
In conversation with Pete Stein, global lead of Dentsu CXM, from Cannes Lions 2024
The Pink Glove campaign is one of the most important campaigns for me: Eugene Park
The Global Creative Director of Cheil Worldwide, Eugene Park, spoke from the Cannes Lions festival on trends in the ad space and role of tech
I didn’t want my successor to be a mini-me: Susan Credle
Susan Credle, Global Chair of FCB speaks about her new role, the agency’s leadership in India and more from Cannes Lions 2024
‘Creativity is not just about fun and expression’
David Droga of Accenture Song speaks to Neeta Nair of IMPACT about Accenture Song’s possible entry into India in a big way, and more
Generative AI is giving our employees superpowers: Jonathan Nelson, Omnicom Digital
In conversation with Jonathan Nelson, the CEO of Omnicom Digital, at Cannes Lions 2024 on AI trends, role of data, merits of an in-house setup, and more
India can be the next Brazil: Bruno Bertelli, Global CEO LePub, CCO Publicis Worldwide
In this exclusive chat from Cannes Lions 2024, Bruno Bertelli, Global CEO LePub, CCO Publicis Worldwide, shares his take on AI, the agency’s plans for India and much more
The Hindu Group calls for creative pitch
Incumbent agency Ogilvy will be part of the pitch. Famous Innovations, Enormous and Madison will also be participating
Azazul Haque to join Creativeland Asia as Group CCO
Azazul Haque was earlier the Chief Content Officer at Media.Monks
Neville Shah to join FCB Kinnect as Chief Creative Officer
Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai
Neville Shah moves on from Ogilvy after a 10-year stint
Neville Shah was Ogilvy’s Senior Executive Creative Director
‘India is a centre of excellence & key for us to drive our network talent strategy’
Dentsu’s Jean Lin, Group President of Global Practice & Will Swayne, Global Practice President of Media, and Harsha Razdan, CEO, S Asia on winning over client confidence and attracting talent
India is FCB’s largest market after North America: Tyler Turnbull
Tyler Turnbull and Dheeraj Sinha spoke to e4m about the winds of change at FCB Group India, and what to expect in the coming year
Kiran Ramamurthy of Media.Monks to join Ogilvy’s 82.5 Communications as CEO
exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers
Through the Grapevine: Top leaders from Media.Monks - Azazul Haque & Kiran Ramamurthy quit
Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out
Lack of legacy is a blessing: Chaitanya Ramalingegowda, Wakefit
Chaitanya Ramalingegowda, Co-founder and Director of Wakefit, explains why humour works in ad campaigns, stresses the importance of ideas before big budgets, and more
‘Media.Monks is sprinting, not running’
Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency
Taco Bell hands over creative & digital duties to Media.Monks
The account will be handled out of Media.Monks’ Delhi office
Kapil Arora, CEO of 82.5 Communications, to join Ogilvy Indonesia
Sources close to the development have confirmed the news of Kapil Arora joining Ogilvy
India is our most creative market globally: Toby Jenner, Wavemaker
The Global CEO of Wavemaker spoke to Neeta Nair on the agency’s growth expectations for 2023, India's potential as a market, and much more
‘Better to be a fast follower than a first mover in the digital world’
Rob Norman, the newly appointed Advisor at Madison Media, spoke to us along with Sam Balsara, Chairman, Madison World, and Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH
L&K Saatchi and Saatchi wins Dunkin’ India’s integrated creative account
It was won after a multi-agency pitch called in Delhi
Working with a global boss directly will be an advantage: Dheeraj Sinha
The newly appointed CEO of FCB India and South Asia spoke to us about picking FCB as the next chapter for growth, his journey at Leo Burnett and much more
I feel valued at FCB and want to continue here: Rohit Ohri
As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India, his equation with CEO Dheeraj Sinha and more
‘There won’t be a successor to Amer Jaleel’
MullenLowe's Global CEO, Kristen Cavallo, and Subbu, the India CEO, speak to e4m on the sidelines of Cannes Lions about doing away with the joint leadership model and more
‘We are not in the business of stunts’
Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and more
'Dentsu is focussed on elevating quality of work with or without a Global or Indian CCO'
On the sidelines of Cannes Lions 2023, Cheuk Chiang, CEO, Dentsu Creative, APAC talks about expectations, controversies and vacant CCO roles
'DDB is not just a mainstream agency network'
At Cannes Lions 2023, Marty O' Halloran, CEO, DDB Worldwide, talks about the big challenge for Indian creative professionals to be 'world class'
I never saw myself as a ‘woman leader’ in my initial years in advertising: Kate Stanners
At Cannes Lions 2023, Impact Associate Editor Neeta Nair speaks to Kate Stanners, Global Chairperson and CCO of Saatchi and Saatchi
'There will be many more acquisitions by Havas in India'
At Cannes Lions 2023, Neeta Nair speaks to Donna Murphy, Tracey Barber and Rana Barua
Mars Petcare awards digital mandate to 22feet Tribal Worldwide
The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba
Media Monks and Amazon come up with new TVC for Amazon Prime Membership
The brand challenge was to make the consumer aware of the wide range of advantages the membership makes available to the consumer
Welspun India appoints ^ a t o m network as creative AOR
^ a t o m will manage the creative duties of flagship brands Spaces and Welspun. It was a multi-agency pitch that lasted over a month
We want to grow stronger in APAC: Jane Lin-Baden, Publicis Groupe
Jane Lin-Baden, CEO, Asia Pacific, Publicis Groupe, and Anupriya Acharya, CEO, South Asia, Publicis Groupe, speak to Neeta Nair
Byju’s-owned Aakash calls for creative pitch
Five agencies are believed to be participating in the pitch
APAC’s contribution gives us a big seat at the global table: Tony Harradine
The APAC CEO of OMG talks about the expectations from his team, how APAC has featured high on the list of new business wins of the group, and more
Amazon Fresh to do next ATL campaign with Media.Monks
The previous ad for Amazon Fresh was made by Ogilvy, the retainer agency
Cricket contributed to 85% of the total sports industry revenue: Vinit Karnik
Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was a spectacular year for the Indian sports industry
Wondrlab appointed as creative AOR for HDFC Bank’s tech-first services
The agency will lead communication solutions for the bank’s tech-first services
We are still a challenger brand: Philippa Brown, Worldwide CEO, PHD
During her India visit, Brown spoke about the many expectations from PHD as a media agency in a fast-paced market like India
Ex-DDB Mudra leaders start new agency — Fundamental
The three co-founders — Pallavi Chakravarti, Nishant Saurabh & Anand Murty — will lead the agency as CCO, CEO, and CSO respectively
L&K Saatchi & Saatchi wins Audi’s creative & digital pitch
The incumbent agency handling the account was BBH
Cadbury Fuse is a perfect fit for Tata Mumbai Marathon: Nitin Saini, Mondelez India
Saini, VP of Marketing at Mondelez India, talks about Fuse's tie-up with the marathon, 5-Star's latest campaign and more
Pallavi Chakravarti of DDB Mudra moves on
Chakravarti, Creative Head, West, joined DDB Mudra in May 2021 from Taproot Dentsu
Dentsu's Gurjot Shah Singh joins GroupM's Essence
Singh was earlier Executive Vice President, Media, at Isobar India
Creative Kickbacks: The rot runs deep and pretty ‘high’, say creative leaders
Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story
Creative kickbacks: Decreasing agency margins not an excuse
Creative agencies have had to deal with diminishing agency margins & ad pie being split between several agencies, but is that a valid excuse for buffering production costs or taking kickbacks?
Creative kickbacks: Marketers enforce checks but corruption rampant
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
Creative kickbacks: The undisclosed details
Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?
Karan Kumar, ex-CMO of DLF, joins ART Fertility Clinics as Group CMO & Growth Officer
Kumar moved out of DLF three months ago
Gurjot Shah Singh of Dentsu moves on after 8-year stint
Singh was elevated as Isobar India’s Executive Vice President - Media in March
VMLY&R India is here to stay: Global CEO Jon Cook
In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares more about its future
‘Dentsu Creative will live & breathe modern creativity’
In conversation with Fred Levron, Global CCO at Dentsu International, about creativity and technological innovation, integration of Dentsu’s creative agencies and plans for India
Seeing an excess of ‘Save The World’ creatives at Cannes Lions: Susan Credle, FCB
In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent to lead and her creative partners
Best creativity needs to be sold at a premium: Daniel Bonner
The Global CCO of Wunderman Thompson tells IMPACT Associate Editor Neeta Nair why winning in innovation is important for the agency network, and more
Per Pedersen & the art of ‘killing your darlings’
The Founder and Creative of By the Network shares his idea of creativity in the modern context, the biggest threat to advertising, his company’s structure and much more
Grand Prix winners: Idea behind ‘The Unfiltered History Tour’ & ‘The Killer Pack’
Watch e4m's Naziya Alvi Rahman & Neeta Nair in conversation with Dentsu Webchutney's Gurbaksh Singh, Ajay Gehlaut & Amit Wadhwa, and Mahesh Ambaliya from VMLY&R
Flipkart calls for creative & digital pitch
According to sources, the pitch was called in Bangalore last week
‘Diversity is a growth strategy, not an HR initiative for FCB’
On his first India visit as the CEO of FCB Global, Tyler Turnbull, spoke to Neeta Nair about being FCB’s ‘turnaround’ man and his plans for India
Azazul Haque joins Media.Monks as Chief Content Officer
Media.Monks India has been growing very quickly and we are adding further momentum with Azaz, Sir Martin Sorrell tells e4m
Mullen Lintas CCO Azazul Haque moves on, says ‘bored’ of traditional ad agencies
Not that I would quit writing or being a part of ad films but I want to know what I don't, says Haque who is tight-lipped about his next move
Karan Kumar, Chief Marketing Officer of DLF, moves on
Karan Kumar was the first Chief Marketing Officer appointed at DLF
21N78E Creative Labs wins digital mandate of ManipalCigna Health Insurance
The brand was earlier working with GenY, a Hyderabad-based agency
Amazon Prime Video calls for global creative & digital pitch
The pitch was called earlier this month
Moj-TakaTak merger: ‘Next few billion users can come from new local players’
Karan Bedi, CEO, MX Media, in his first in-depth interview since the announcement on the big merger talks about the deal, the future of short-form video content and more
Want to double Wunderman Thompson’s revenue in 3 years: Shamsuddin Jasani
The CEO of Wunderman Thompson, South Asia, talks about his vision for the network, the ongoing transformation, improving WT’s metal tally and much more
Roposo calls for creative pitch in Mumbai
Three agencies are participating in the pitch, exchange4media has learnt
Taproot Dentsu’s ECD Neeraj Kanitkar joins DDB Mudra
Kanitkar will be DDB Mudra’s Executive Creative Director
Why does brand building get a leg up on OTT platforms?
Vikas Chawla, Co-Founder and Director of Social Beat, on the branding vs performance debate & more
Orient Electric’s Marketing Head Anshuman Chakravarty joins Usha International
He moves on after a stint of 7.5 years
‘Significantly invested in branding over the past six months’
Argho Bhattacharya, Head of Marketing, Niyo - on the importance of branding from day one of starting a company
‘We are all in the business of building brands, not acquiring transactions’
Utsav Malhotra, Chief Operating Officer – Noise, on reaping the many benefits of branding
21N78E Creative Labs retains Motorola's creative account
The Delhi branch of the agency will handle the account
Building a brand: Think big. Think long term.
Mukesh Agrawal, Co-founder, The Media Ant, on the importance of branding
‘Branding helps in driving primary sales’
Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding
New Cadbury ad not a remake, but a retake: Piyush Pandey
Pandey, Chairman, Global Creative and Executive Chairman, India Ogilvy, takes us through the making of the latest Cadbury ad inspired from the iconic 1994 Kuch Khaas Hai campaign
dentsu gets vote of confidence from old client, Maruti Suzuki
Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality
Is merging of agencies behind the exits at dentsu?
exchange4media speaks to insiders at dentsu on the dissent brewing at the network on account of doing away with popular agency brand names for the sake of consolidation
‘When the PL match is on, I give zero attention to everything around me’
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
‘I got my pre-wedding shoot done wearing a Liverpool jersey’
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deeprooted the PL craze is in India
‘I am in love with Manchester United’s never-say-die spirit'
With the new season of the Premier League starting on August 14, e4m speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
‘At a screening if we score a goal, no one dares to switch seats’
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
‘Liverpool vs. Man United matches are like India-Pak cricket matches’
With the new season of the Premier League starting on August 14, IMPACT speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India
‘I want to walk through the Liverpool stadium one day’
With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India
Geetika Mehta quits HUL after 18 years to join Hershey India as MD
Mehta will take over from Herjit Bhalla
Winning a Grand Prix is like winning a cricket match: Piyush Pandey
Ogilvy's Global Creative Chairman gets talking about winning Cannes Lions Grand Prix, his successor Liz Taylor and his faith in CCOs back home
Creativity must add value to consumers, says Publicis WW Global CCO on Cannes Lions win
Fresh out of a Grand Prix hat trick on Day 1 at Cannes, Bruno Bertelli lets us in on the winning formula for Cannes Lions, the campaigns he's betting on and more
Amod Dani, ECD, Leo Burnett Orchard quits agency, to turn entrepreneur
Dani will be working towards building a customer-first, tech-based platform
‘Nothing exposes the human condition like Pharma category’
Parixit Bhattacharya, Managing Partner- Creative, TBWA, talks about his favourite work this year, India’s chances & his first time on the jury for Pharma category at Cannes Lions
Tejas Mehta, Founding Partner of WYP, exits agency
Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare
‘Winning the National Award made up for the feeling of not winning at Cannes’
Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award
Nine Yards creates its first work for a global market for Kissflow
Shweta Iyer and Heetal Dattani’s Nine Yards launches brand campaign on #ThePowerofSimple at work for Kissflow Digital Workplace
FCB India wins creative mandate of HUL’s Lakme & Elle 18
The accounts of the cosmetic brands were won after a multi-agency pitch held in December and will be handled out of the agency’s Mumbai office
Independent agency ^atom is now part of by The Network
At by The Network, ^atom will be the exclusive partner representing India and South Asia
Atom wins creative communication mandate of Mahindra’s Krish-e
The account will be managed from the agency’s Mumbai office
Saurabh Varma on WYP’s acquisition: It’s time for a strong Indian agency network
Saurabh Varma & Amit Akali talk about sharing the vision that brought them together to lay the foundation to a strong agency network and why creativity will be at the core of the business at Wondrlab
Saurabh Varma’s Wondrlab acquires Amit Akali’s agency, What’s Your Problem
WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab
Will the festive spark ensure a healthy recovery for Print?
Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered on ad rates, can Print make a healthy recovery soon?
WYP appointed Creative AOR for a soon-to-be-launched DS Group product
The mandate was awarded after a multi-agency virtual pitch in September
'Vivo’s sales during Dussehra up 25% over last year'
Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment
We are the largest OTT player in India today: Karan Bedi, CEO, MX Player
Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for the brand
Why Cadbury shared its Diwali ad with local stores through a first-of-a-kind use of AI
Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses
Harshad Hardikar and Kaizad Pardiwalla launch Spring Brand Solutions
The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be directly involved at every stage with the clients
Khimji Jewellers appoints Mullen Lintas as creative agency on record
The agency has crafted a Diwali TVC for the brand that has been just released
LKSS performed better after Rohit & I were made Jt. NCDs: Kartik Smetacek
In today’s edition of #powersharing series, Kartik Smetacek, Joint NCD, L&K Saatchi & Saatchi, shares his experience of sharing the top role with Rohit Malkani
How Google tapped into their larger ecosystem for the Nest Mini ad
Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct
#MeToo Founder Tarana Burke says it isn’t just another social movement
Tarana Burke and Ian Mackenzie, CCO, FCB/SIX, speak on the motive behind creating a blockchain protected platform called ‘Act Too’ three years after the #MeToo movement spread like wildfire
Changing positioning from celebrating outdoors to ‘Ghar Pe Kingfisher’
Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL
Having a partner at the top gives me time to hone my writing skills: Azazul Haque
As part of the Power Sharing series, Azazul Haque, CCO, Mullen Lintas, says sharing the responsibility of leading an agency eases the pressure and helps manage time more efficiently
Canara HSBC OBC Life Insurance dips into nostalgia for their IPL campaign
The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions
I never work backwards from the rewards: Kainaz Karmakar, CCO, Ogilvy
In e4m’s Power Sharing series, every week, we interview the joint heads of creative at ad agencies to understand the challenges for them
Received more love on social media than hate, says WYP - agency behind the Tanishq ad
In one of their first interviews after the Tanishq ad kicked up a storm, Amit Akali and Tejas Mehta of What’s Your Problem, share their thoughts on advertising in the age of trolls
Why BharatPe signed up 11 brand ambassadors for their new campaign
The brand is spending Rs 15-20 crore on the campaign that is expected to run across mediums throughout the IPL and festive season
Has Glow & Lovely finally embraced dusky skin tone with the new ad campaign?
Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction
'In a joint CCO role, you are only as good as your partner’
In e4m’s new series – Power Sharing – Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, explains why being a 'Joint' CCO is more about sharing responsibilities that shape an agency's culture
How Sideways survived Covid despite a ‘no full-monty pitch’ policy
Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more
I never thought I’d have to share the top role: Rohit Malkani, L&K Saatchi & Saatchi
As part of the new series – Power Sharing – Rohit Malkani who is the Joint NCD with Kartik Smetacek at L&K Saatchi & Saatchi shares how he and his partner divide and rock at the creative agency
Kainaz, Sukesh and I represent ‘Ogilvyness’, says Harshad Rajadhyaksha, Ogilvy CCO
In this new weekly series ‘Power Sharing’, we will be talking to the Joint Heads of Creative at ad agencies to understand the challenges for the partners and leaders
How Meesho institutionalised ‘WhatsApp boutiques’
Vidit Aatrey, CEO & Co-Founder, Meesho, talks about their their first ad campaign, why Covid presented the best opportunity for their growth story, and how Meesho stands out for its originality
Creative agencies: Sharing power or diluting power?
Will creative agencies adopting a dual leadership model today for CCO position lead to less towering creative personalities and further dilution of their powers, or has it become a necessity?
Behind-the-scenes action of the most talked about Dream11 ads this IPL
When you shoot with MS Dhoni & Rohit Sharma, goosebumps are guaranteed, says Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions
IPL advertising: Not quite pitch-perfect this year, says industry
Experts from the adland feel brand activity around the cricketing extravaganza has not been too impressive this year so far
How will partial re-opening of schools impact ed-tech brands?
Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance
MX Player is TIL’s biggest gamble and its biggest success: Satyan Gajwani
Gajwani, Vice Chairman, Times Internet, talks about the risks that paid off to achieve the growth numbers for the company, their new launches, their biggest "gamble" MX Player, and more
Govt guidelines to deal a blow to surrogate advertising?
Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance
When Tanishq weaved 'Vighnaharta' into the Covid-19 narrative
Lowe Lintas' #WhoIsYourVighnaharta campaign for Ganesh Chathurthi pays tribute to the 'obstacle-removers' who touched lives with their humanity during the pandemic
Will IPL help creative agencies score the much needed runs this year?
We find out about the buzz in the advertising industry around IPL this year
It is time to travel again, says Yatra.com in new campaign
After the release of digital campaign #ReasonToTravel, Yatra Marketing Head Shweta Singhal says she expects the travel sector to make a gradual comeback during the holiday season of October-December
When HDFC Life waited six months to release a campaign
The short film put together by Wieden + Kennedy shows five retirees young at heart, excited to pursue their dreams after retirement
Oracle stands out in scale, performance, and reliability: Shashi Seth
Shashi Seth, SVP, Oracle CX Cloud, talks about the road ahead for the technology giant
Practo makes visiting a doctor easy amidst COVID-19
The brand has worked with Spring Marketing Capital for the campaign #HelloDoctor that has six films in seven languages and is being promoted across TV and digital media
As India unlocks, will marketers continue to be digital-first?
The focus will now be on digital-led mediums as consumers are increasingly turning to digital devices to keep themselves entertained, say marketers
When ad agencies become agents of change without advertiser backing
exchange4media spoke to four agency leaders who went the extra mile to spread awareness in public interest through ads and innovative platforms
I have made a mask at home with my moustache on it: Piyush Pandey
Pandey, Worldwide CCO, Ogilvy, talks about their Kaano Par Zimmedari campaign
Madan Mohan Mohapatra quits Future Group after a 13-year-long stint
Before joining Future Group, Mohapatra was the Regional Head at Mudra Group’s Optimum Media Solutions
Innovate or perish: Why admen are now into business solutions & not just ads
With brands seeking innovation in their sales and marketing, industry players talk about some interesting solutions they came up with and the way forward
What’s Your Problem wins integrated creative mandate for Zee5’s HiPi
The mandate includes managing the mainline, digital, social and experiential brand requirements
Ad women Shweta Iyer & Heetal Dattani launch Nine Yards
Nine Yards is a communication consultancy that will weave a ‘She’ perspective into brands, say Iyer and Dattani
Dentsu India CCO Malvika Mehra moves on
Mehra will be exploring newer opportunities across Content, Design, Digital and OTT space
Deepak Singh launches creative agency, ‘Vitamin D’
Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics
Crossbeats appoints The Voice Company as its creative agency
This is an integrated account win and will be operated out of Gurgaon
Cannes Lions Live: Anupam Kher talks about why success is boring
Perfection is boring, and those who seek it are always unhappy, says the veteran actor in the At Home segment on Day 4
Cannes Lions Live: Being a force for good is about actions, not headlines: Marc Pritchard
The Chief Brand Officer of P&G shares how the company rose up as a force for good during the COVID pandemic, protecting employees, serving consumers and supporting communities
atom, India’s first ad agency launched during lockdown, wins three new accounts
Within two months of its launch, ^atom has bagged three integrated accounts - Lifology, Ezee products and Ahimsa Trust
‘React, respond & rebuild is our motto during Covid-19’
In Lions Live CMOs in the Spotlight segment, Dana Anderson, Transformation Officer of MediaLink and Leanne Cutts, Group Head of Marketing, HSBC discussed managing remote leadership in the lockdown
COVID Test: Will it now be survival of the fittest for advertising agencies?
Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well
Social distancing places unique spotlight on our industry: Sonia Singh, Collectcent
Sonia Singh, Co-founder & Director for Business strategy, Collectcent, shares with exchange4media the data-driven performance advertising company’s offerings, growth strategies & more