Authors

I am the Editor of e4m's Print arm, IMPACT Magazine, for whom the e4m website has served as the ideal digital playground to contribute to breaking news stories, interviews of global leaders and other articles which demand the industry's attention. Honest, newsy and in-depth pieces are what I excel in, while covering the nuances of the vibrant advertising and marketing industry.

Dentsu Anita Kotwani Amanda Morrissey Shenda Loughnane Prerna Mehrotra?blur=25

Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more

Neeta Nair Sep 6, 2024 8:38 AM

swati bhattacharya gcpl?blur=25

Swati Bhattacharya was previously the Creative Chairperson of FCB India

Neeta Nair Aug 21, 2024 6:43 PM

Fundamental WeWork?blur=25

Fundamental will be working on WeWork India’s upcoming brand campaign on a project basis

Neeta Nair Aug 9, 2024 8:27 AM

Amazon India Kedar Ravangave Kotak Mahindra Bank?blur=25

Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India

Neeta Nair Aug 5, 2024 12:48 PM

Pete Stein Dentsu CXM Cannes Lions 2024?blur=25

In conversation with Pete Stein, global lead of Dentsu CXM, from Cannes Lions 2024  

Neeta Nair Jun 21, 2024 11:50 AM

Cheil Worldwide Eugene Park Cannes Lions?blur=25

The Global Creative Director of Cheil Worldwide, Eugene Park, spoke from the Cannes Lions festival on trends in the ad space and role of tech

Neeta Nair Jun 20, 2024 11:19 AM

Susan Credle FCB Cannes Lions 2024?blur=25

Susan Credle, Global Chair of FCB speaks about her new role, the agency’s leadership in India and more from Cannes Lions 2024

Neeta Nair Jun 20, 2024 10:43 AM

David Droga Accenture Song?blur=25

David Droga of Accenture Song speaks to Neeta Nair of IMPACT about Accenture Song’s possible entry into India in a big way, and more

Neeta Nair Jun 20, 2024 7:52 AM

Jonathan Nelson Omnicom Digital Cannes Lions 2024?blur=25

In conversation with Jonathan Nelson, the CEO of Omnicom Digital, at Cannes Lions 2024 on AI trends, role of data, merits of an in-house setup, and more

Neeta Nair Jun 19, 2024 8:45 AM

Cannes Lions Bruno Bertelli?blur=25

In this exclusive chat from Cannes Lions 2024, Bruno Bertelli, Global CEO LePub, CCO Publicis Worldwide, shares his take on AI, the agency’s plans for India and much more

Neeta Nair Jun 18, 2024 8:26 AM

The Hindu?blur=25

Incumbent agency Ogilvy will be part of the pitch. Famous Innovations, Enormous and Madison will also be participating

Neeta Nair Jun 12, 2024 2:52 PM

Azazul Haque?blur=25

Azazul Haque was earlier the Chief Content Officer at Media.Monks

Neeta Nair May 27, 2024 8:36 AM

Neville Shah?blur=25

Neville Shah will be FCB Kinnect’s first-ever Chief Creative Officer and shall be based in Mumbai

Neeta Nair May 21, 2024 8:55 AM

neville shah ogilvy?blur=25

Neville Shah was Ogilvy’s Senior Executive Creative Director

Neeta Nair May 15, 2024 9:16 AM

Dentsu Jean Lin Will Swayne Harsha Razdan?blur=25

Dentsu’s Jean Lin, Group President of Global Practice & Will Swayne, Global Practice President of Media, and Harsha Razdan, CEO, S Asia on winning over client confidence and attracting talent

Neeta Nair Apr 27, 2024 3:44 PM

Tyler Turnbull Dheeraj Sinha FCB India?blur=25

Tyler Turnbull and Dheeraj Sinha spoke to e4m about the winds of change at FCB Group India, and what to expect in the coming year

Neeta Nair Apr 18, 2024 8:28 AM

Kiran Ramamurthy Media.Monks?blur=25

exchange4media had recently reported that Media.Monks’ Azazul Haque and Kiran Ramamurthy had put in their papers

Neeta Nair Apr 12, 2024 8:07 AM

Media Monks Azazul Haque Kiran Ramamurthy?blur=25

Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out

Neeta Nair Mar 22, 2024 12:36 PM

Chaitanya Ramalingegowda Wakefit?blur=25

Chaitanya Ramalingegowda, Co-founder and Director of Wakefit, explains why humour works in ad campaigns, stresses the importance of ideas before big budgets, and more

Neeta Nair Mar 18, 2024 3:59 PM

Azazul Haque and Kiran Ramamurthy of Media Monks?blur=25

Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency

Neeta Nair Jan 30, 2024 8:50 AM

Kapil Arora 82.5 Communications Ogilvy Indonesia?blur=25

Sources close to the development have confirmed the news of Kapil Arora joining Ogilvy

Neeta Nair Dec 14, 2023 1:31 PM

Wavemaker Toby Jenner?blur=25

The Global CEO of Wavemaker spoke to Neeta Nair on the agency’s growth expectations for 2023, India's potential as a market, and much more

Neeta Nair Nov 22, 2023 8:24 AM

Rob Norman Madison Media Sam Balsara Vikram Sakhuja?blur=25

Rob Norman, the newly appointed Advisor at Madison Media, spoke to us along with Sam Balsara, Chairman, Madison World, and Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH

Neeta Nair Oct 16, 2023 9:05 AM

Dheeraj?blur=25

The newly appointed CEO of FCB India and South Asia spoke to us about picking FCB as the next chapter for growth, his journey at Leo Burnett and much more

Neeta Nair Sep 18, 2023 8:34 AM

Rohit Ohri?blur=25

As Ohri looks forward to his new role as Global Partner at FCB, he shares his thoughts about the new partnerships forging at FCB India, his equation with CEO Dheeraj Sinha and more

Neeta Nair Sep 15, 2023 9:09 AM

Cannes Lions?blur=25

MullenLowe's Global CEO, Kristen Cavallo, and Subbu, the India CEO, speak to e4m on the sidelines of Cannes Lions about doing away with the joint leadership model and more

Neeta Nair Jun 23, 2023 8:56 AM

neeta nair?blur=25

Tina Allan, FCB Global Partner, Data Science and Connections talks about the future of the legacy agency, Cannes wins and more

Neeta Nair Jun 23, 2023 8:02 AM

cannes lions?blur=25

On the sidelines of Cannes Lions 2023, Cheuk Chiang, CEO, Dentsu Creative, APAC talks about expectations, controversies and vacant CCO roles

Neeta Nair Jun 22, 2023 8:29 AM

DDB?blur=25

At Cannes Lions 2023, Marty O' Halloran, CEO, DDB Worldwide, talks about the big challenge for Indian creative professionals to be 'world class'

Neeta Nair Jun 21, 2023 12:49 PM

Kate Stanners?blur=25

At Cannes Lions 2023, Impact Associate Editor Neeta Nair speaks to Kate Stanners, Global Chairperson and CCO of Saatchi and Saatchi

Neeta Nair Jun 21, 2023 8:28 AM

Cannes Havas?blur=25

At Cannes Lions 2023, Neeta Nair speaks to Donna Murphy, Tracey Barber and Rana Barua

Neeta Nair Jun 20, 2023 9:11 AM

Mars?blur=25

The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba

Neeta Nair Jun 8, 2023 8:57 AM

prime?blur=25

The brand challenge was to make the consumer aware of the wide range of advantages the membership makes available to the consumer

Neeta Nair May 11, 2023 1:27 PM

welspun?blur=25

^ a t o m will manage the creative duties of flagship brands Spaces and Welspun. It was a multi-agency pitch that lasted over a month

Neeta Nair May 3, 2023 8:50 AM

publicis?blur=25

Jane Lin-Baden, CEO, Asia Pacific, Publicis Groupe, and Anupriya Acharya, CEO, South Asia, Publicis Groupe, speak to Neeta Nair

Neeta Nair Apr 24, 2023 8:37 AM

aakash?blur=25

Five agencies are believed to be participating in the pitch

Neeta Nair Apr 21, 2023 8:16 AM

Tony Harradine?blur=25

The APAC CEO of OMG talks about the expectations from his team, how APAC has featured high on the list of new business wins of the group, and more

Neeta Nair Apr 17, 2023 8:24 AM

Fresh?blur=25

The previous ad for Amazon Fresh was made by Ogilvy, the retainer agency

Neeta Nair Apr 14, 2023 8:17 AM

vinit karnik?blur=25

Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was a spectacular year for the Indian sports industry

Neeta Nair Apr 4, 2023 5:43 PM

HDFC Bank?blur=25

The agency will lead communication solutions for the bank’s tech-first services

Neeta Nair Mar 15, 2023 8:51 AM

Philippa Brown?blur=25

During her India visit, Brown spoke about the many expectations from PHD as a media agency in a fast-paced market like India

Neeta Nair Mar 6, 2023 8:37 AM

fundamental?blur=25

The three co-founders — Pallavi Chakravarti, Nishant Saurabh & Anand Murty — will lead the agency as CCO, CEO, and CSO respectively

Neeta Nair Mar 2, 2023 8:43 AM

Nitin Saini?blur=25

Saini, VP of Marketing at Mondelez India, talks about Fuse's tie-up with the marathon, 5-Star's latest campaign and more

Neeta Nair Jan 13, 2023 12:40 PM

Pallavi?blur=25

Chakravarti, Creative Head, West, joined DDB Mudra in May 2021 from Taproot Dentsu

Neeta Nair Dec 28, 2022 9:05 AM

Gurjot?blur=25

Singh was earlier Executive Vice President, Media, at Isobar India

Neeta Nair Oct 21, 2022 9:01 AM

kickbacks?blur=25

Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story

Neeta Nair Aug 22, 2022 8:24 AM

advertising?blur=25

Creative agencies have had to deal with diminishing agency margins & ad pie being split between several agencies, but is that a valid excuse for buffering production costs or taking kickbacks?

Neeta Nair Aug 19, 2022 8:36 AM

kickbacks?blur=25

Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.

Neeta Nair Aug 18, 2022 8:42 AM

advertising?blur=25

Are kickbacks given to creative agencies from the pool of money assigned to production houses for creating a brand film?

Neeta Nair Aug 17, 2022 8:29 AM

Gurjot?blur=25

Singh was elevated as Isobar India’s Executive Vice President - Media in March

Neeta Nair Jul 18, 2022 8:25 AM

John cook?blur=25

In a conversation with IMPACT Associate Editor Neeta Nair, Cook reflects on the last four years of VMLY&R and shares more about its future

Neeta Nair Jun 24, 2022 8:54 AM

Fred?blur=25

In conversation with Fred Levron, Global CCO at Dentsu International, about creativity and technological innovation, integration of Dentsu’s creative agencies and plans for India

Neeta Nair Jun 23, 2022 9:12 AM

Susan Credle?blur=25

In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent to lead and her creative partners

Neeta Nair Jun 23, 2022 8:37 AM

Daniel Bonner?blur=25

The Global CCO of Wunderman Thompson tells IMPACT Associate Editor Neeta Nair why winning in innovation is important for the agency network, and more

Neeta Nair Jun 22, 2022 8:51 AM

Pederson?blur=25

The Founder and Creative of By the Network shares his idea of creativity in the modern context, the biggest threat to advertising, his company’s structure and much more

Neeta Nair Jun 22, 2022 8:44 AM

Cannes?blur=25

Watch e4m's Naziya Alvi Rahman & Neeta Nair in conversation with Dentsu Webchutney's Gurbaksh Singh, Ajay Gehlaut & Amit Wadhwa, and Mahesh Ambaliya from VMLY&R

Naziya Alvi Rahman & Neeta Nair Jun 21, 2022 8:28 AM

Flipkart?blur=25

According to sources, the pitch was called in Bangalore last week

Neeta Nair Jun 9, 2022 8:30 AM

Turnbull?blur=25

On his first India visit as the CEO of FCB Global, Tyler Turnbull, spoke to Neeta Nair about being FCB’s ‘turnaround’ man and his plans for India

Neeta Nair Apr 28, 2022 12:47 PM

Azazul Haque?blur=25

Media.Monks India has been growing very quickly and we are adding further momentum with Azaz, Sir Martin Sorrell tells e4m

Neeta Nair Apr 27, 2022 8:17 AM

azazul?blur=25

Not that I would quit writing or being a part of ad films but I want to know what I don't, says Haque who is tight-lipped about his next move

Neeta Nair Apr 20, 2022 8:02 AM

Karan Kumar?blur=25

Karan Kumar was the first Chief Marketing Officer appointed at DLF

Neeta Nair Apr 1, 2022 11:35 AM

Karan Bedi?blur=25

Karan Bedi, CEO, MX Media, in his first in-depth interview since the announcement on the big merger talks about the deal, the future of short-form video content and more

Neeta Nair Feb 14, 2022 8:33 AM

Shamsuddin Jasani?blur=25

The CEO of Wunderman Thompson, South Asia, talks about his vision for the network, the ongoing transformation, improving WT’s metal tally and much more

Neeta Nair Feb 7, 2022 12:42 PM

Roposo?blur=25

Three agencies are participating in the pitch, exchange4media has learnt

Neeta Nair Feb 1, 2022 8:18 AM

db mudra?blur=25

Kanitkar will be DDB Mudra’s Executive Creative Director

Neeta Nair Jan 5, 2022 9:18 AM

vikas chawla?blur=25

Vikas Chawla, Co-Founder and Director of Social Beat, on the branding vs performance debate & more

Neeta Nair Oct 12, 2021 6:56 PM

Argho Bhattacharya?blur=25

Argho Bhattacharya, Head of Marketing, Niyo - on the importance of branding from day one of starting a company

Neeta Nair Oct 5, 2021 2:42 PM

Utsav Malhotra?blur=25

Utsav Malhotra, Chief Operating Officer – Noise, on reaping the many benefits of branding

Neeta Nair Sep 30, 2021 8:39 AM

Mukesh Agrawal?blur=25

Mukesh Agrawal, Co-founder, The Media Ant, on the importance of branding

Neeta Nair Sep 23, 2021 8:12 AM

Shradha agarwal?blur=25

Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding

Neeta Nair Sep 21, 2021 9:15 AM

piyush?blur=25

Pandey, Chairman, Global Creative and Executive Chairman, India Ogilvy, takes us through the making of the latest Cadbury ad inspired from the iconic 1994 Kuch Khaas Hai campaign

Neeta Nair Sep 20, 2021 8:45 AM

Shashank Srivastava?blur=25

Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality

Neeta Nair Sep 14, 2021 8:38 AM

Agnello?blur=25

exchange4media speaks to insiders at dentsu on the dissent brewing at the network on account of doing away with popular agency brand names for the sake of consolidation

Neeta Nair Sep 13, 2021 8:56 AM

Ritanshu Kashyap?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India

Neeta Nair Aug 5, 2021 8:50 AM

PL?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deeprooted the PL craze is in India

Neeta Nair Aug 3, 2021 8:43 AM

PL?blur=25

With the new season of the Premier League starting on August 14, e4m speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India

Neeta Nair Jul 29, 2021 8:21 AM

shillong spurs?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India

Neeta Nair Jul 28, 2021 8:40 AM

ŠKODA?blur=25

With the new season of the Premier League starting on August 14, IMPACT speaks to passionate followers of the game, marketers and fans alike to understand how deep rooted is the PL craze in India

Neeta Nair Jul 27, 2021 8:35 AM

nitin khanna?blur=25

With the new season of the Premier League starting on August 14, we speak to passionate followers of the game, marketers and fans alike to understand how deep-rooted is the PL craze in India

Neeta Nair Jul 20, 2021 8:34 AM

piyush pandey?blur=25

Ogilvy's Global Creative Chairman gets talking about winning Cannes Lions Grand Prix, his successor Liz Taylor and his faith in CCOs back home

Neeta Nair Jun 24, 2021 8:47 AM

bruno bertelli?blur=25

Fresh out of a Grand Prix hat trick on Day 1 at Cannes, Bruno Bertelli lets us in on the winning formula for Cannes Lions, the campaigns he's betting on and more

Neeta Nair Jun 23, 2021 7:54 AM

Amod Dani?blur=25

Dani will be working towards building a customer-first, tech-based platform

Neeta Nair Jun 22, 2021 8:49 AM

Parixit Bhattacharya?blur=25

Parixit Bhattacharya, Managing Partner- Creative, TBWA, talks about his favourite work this year, India’s chances & his first time on the jury for Pharma category at Cannes Lions

Neeta Nair Jun 1, 2021 8:26 AM

Tejas Mehta?blur=25

Mehta has 15+ years of experience and prior to his stint at WYP, he has worked with Ogilvy One, Contract, Pinstorm, and Mindshare

Neeta Nair Apr 21, 2021 1:06 PM

Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Baudhayyan Mukherjee of Little Lamb Films?blur=25

Ogilvy's Kainaz Karmarkar & Harshad Rajadhyaksha, and Bauddhayan Mukherji of Little Lamb Films talk about the social impact of HUL's film 'The Shower', which won them their first-ever National Award

Neeta Nair Mar 26, 2021 8:09 AM

Nine Yards?blur=25

Shweta Iyer and Heetal Dattani’s Nine Yards launches brand campaign on #ThePowerofSimple at work for Kissflow Digital Workplace

Neeta Nair Mar 23, 2021 2:08 PM

rohit ohri?blur=25

The accounts of the cosmetic brands were won after a multi-agency pitch held in December and will be handled out of the agency’s Mumbai office

Neeta Nair Jan 28, 2021 8:53 AM

atom?blur=25

At by The Network, ^atom will be the exclusive partner representing India and South Asia

Neeta Nair Jan 12, 2021 8:28 AM

wondrlab?blur=25

Saurabh Varma & Amit Akali talk about sharing the vision that brought them together to lay the foundation to a strong agency network and why creativity will be at the core of the business at Wondrlab

Neeta Nair Dec 9, 2020 9:15 AM

wondrlab?blur=25

WYP is Wondrlab’s first acquisition and its founder Amit Akali will now be co-founder and chief creative officer at Wondrlab

Neeta Nair Dec 9, 2020 8:58 AM

newspaper?blur=25

Print media players say circulation is back to 90% of pre-Covid levels and ad volumes close to 80%. However with deep discounts still being offered on ad rates, can Print make a healthy recovery soon?

Neeta Nair Nov 25, 2020 8:22 AM

What's your problem ds group?blur=25

The mandate was awarded after a multi-agency virtual pitch in September

Neeta Nair Nov 18, 2020 8:19 AM

Vivo?blur=25

Nipun Marya, Director Brand strategy, Vivo India, shares more — on the new campaign launched around Diwali and how the brand sailed through a pandemic year that was also high on anti-China sentiment

Neeta Nair Nov 17, 2020 8:28 AM

MX Player?blur=25

Bedi spoke to exchange4media on MX Originals, why the OTT platform has stayed away from releasing Bollywood films & how 2020 has been fabulous for the brand

Neeta Nair Nov 12, 2020 9:07 AM

cadbury?blur=25

Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses

Neeta Nair Nov 11, 2020 9:01 AM

Spring Brand Solutions?blur=25

The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be directly involved at every stage with the clients

Neeta Nair Nov 11, 2020 8:52 AM

Khimji?blur=25

The agency has crafted a Diwali TVC for the brand that has been just released

Neeta Nair Nov 10, 2020 9:03 AM

kartik?blur=25

In today’s edition of #powersharing series, Kartik Smetacek, Joint NCD, L&K Saatchi & Saatchi, shares his experience of sharing the top role with Rohit Malkani

Neeta Nair Nov 10, 2020 8:28 AM

Google?blur=25

Mansi Khanna of Google India & Prateek Bhardwaj of Lowe Lintas share the process that went into making the ad both relatable and distinct

Neeta Nair Nov 6, 2020 8:32 AM

Me Too Act Too?blur=25

Tarana Burke and Ian Mackenzie, CCO, FCB/SIX, speak on the motive behind creating a blockchain protected platform called ‘Act Too’ three years after the #MeToo movement spread like wildfire

Neeta Nair Oct 29, 2020 8:42 AM

Debabrata Mukherjee?blur=25

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL

Neeta Nair Oct 27, 2020 9:04 AM

Azazul Haque?blur=25

As part of the Power Sharing series, Azazul Haque, CCO, Mullen Lintas, says sharing the responsibility of leading an agency eases the pressure and helps manage time more efficiently

Neeta Nair Oct 26, 2020 8:56 AM

Canara HSBC OBC Life Insurance?blur=25

The campaign drew parallels between cricket and life insurance, connecting stories about dependable players with dependable financial solutions

Neeta Nair Oct 22, 2020 8:58 AM

Kainaz?blur=25

In e4m’s Power Sharing series, every week, we interview the joint heads of creative at ad agencies to understand the challenges for them

Neeta Nair Oct 21, 2020 9:04 AM

Tanishq?blur=25

In one of their first interviews after the Tanishq ad kicked up a storm, Amit Akali and Tejas Mehta of What’s Your Problem, share their thoughts on advertising in the age of trolls 

Neeta Nair Oct 20, 2020 9:00 AM

Bharatpe?blur=25

The brand is spending Rs 15-20 crore on the campaign that is expected to run across mediums throughout the IPL and festive season

Neeta Nair Oct 19, 2020 9:06 AM

Glow & Lovely?blur=25

Glow & Lovely has released an ad campaign featuring a dusky celebrity endorser. Industry experts, though not entirely convinced, hail it as a step in the right direction

Neeta Nair Oct 14, 2020 9:22 AM

Prateek Bharadwaj?blur=25

In e4m’s new series – Power Sharing – Prateek Bhardwaj, Chief Creative Officer at Lowe Lintas, explains why being a 'Joint' CCO is more about sharing responsibilities that shape an agency's culture

Neeta Nair Oct 14, 2020 8:44 AM

Sideways?blur=25

Abhijit Avasthi, Co-Founder, Sideways, on the big account wins, his process with the clients and much more

Neeta Nair Oct 12, 2020 9:20 AM

Rohit Malkani?blur=25

As part of the new series – Power Sharing – Rohit Malkani who is the Joint NCD with Kartik Smetacek at L&K Saatchi & Saatchi shares how he and his partner divide and rock at the creative agency

Neeta Nair Oct 8, 2020 9:07 AM

Harshad Rajadhyaksha?blur=25

In this new weekly series ‘Power Sharing’, we will be talking to the Joint Heads of Creative at ad agencies to understand the challenges for the partners and leaders

Neeta Nair Oct 5, 2020 9:23 AM

meesho?blur=25

Vidit Aatrey, CEO & Co-Founder, Meesho, talks about their their first ad campaign, why Covid presented the best opportunity for their growth story, and how Meesho stands out for its originality

Neeta Nair Oct 5, 2020 9:05 AM

creative?blur=25

Will creative agencies adopting a dual leadership model today for CCO position lead to less towering creative personalities and further dilution of their powers, or has it become a necessity?

Neeta Nair Oct 1, 2020 9:28 AM

Dream11?blur=25

When you shoot with MS Dhoni & Rohit Sharma, goosebumps are guaranteed, says Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions

Neeta Nair Sep 23, 2020 9:09 AM

ipl?blur=25

Experts from the adland feel brand activity around the cricketing extravaganza has not been too impressive this year so far

Neeta Nair Sep 21, 2020 9:23 AM

online learning?blur=25

Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance

Neeta Nair Sep 21, 2020 8:39 AM

Satyan Gajwani?blur=25

Gajwani, Vice Chairman, Times Internet, talks about the risks that paid off to achieve the growth numbers for the company, their new launches, their biggest "gamble" MX Player, and more

Neeta Nair Sep 18, 2020 8:59 AM

Advertising?blur=25

Ad experts say the new draft guidelines, if enforced, may hit surrogate advertising, and pose a challenge to agencies who, along with brands, can be pulled up in case of non-compliance

Neeta Nair Sep 16, 2020 8:33 AM

#WhoIsYourVighnaharta?blur=25

Lowe Lintas' #WhoIsYourVighnaharta campaign for Ganesh Chathurthi pays tribute to the 'obstacle-removers' who touched lives with their humanity during the pandemic

Neeta Nair Sep 4, 2020 9:21 AM

ipl?blur=25

We find out about the buzz in the advertising industry around IPL this year

Neeta Nair Sep 1, 2020 9:24 AM

yatra.com?blur=25

After the release of digital campaign #ReasonToTravel, Yatra Marketing Head Shweta Singhal says she expects the travel sector to make a gradual comeback during the holiday season of October-December

Neeta Nair Aug 31, 2020 9:21 AM

HDFC Life?blur=25

The short film put together by Wieden + Kennedy shows five retirees young at heart, excited to pursue their dreams after retirement

Neeta Nair Aug 27, 2020 2:46 PM

oracle?blur=25

Shashi Seth, SVP, Oracle CX Cloud, talks about the road ahead for the technology giant

Neeta Nair Aug 27, 2020 8:51 AM

Practo?blur=25

The brand has worked with Spring Marketing Capital for the campaign #HelloDoctor that has six films in seven languages and is being promoted across TV and digital media

Neeta Nair Aug 25, 2020 8:44 AM

Digital marketing?blur=25

The focus will now be on digital-led mediums as consumers are increasingly turning to digital devices to keep themselves entertained, say marketers

Neeta Nair Aug 24, 2020 8:22 AM

ad agency?blur=25

exchange4media spoke to four agency leaders who went the extra mile to spread awareness in public interest through ads and innovative platforms

Neeta Nair Aug 21, 2020 9:07 AM

piyushPandey?blur=25

Pandey, Worldwide CCO, Ogilvy, talks about their Kaano Par Zimmedari campaign

Neeta Nair Aug 14, 2020 8:17 AM

madan mohan mohpatra?blur=25

Before joining Future Group, Mohapatra was the Regional Head at Mudra Group’s Optimum Media Solutions

Neeta Nair Aug 7, 2020 1:37 PM

Innovation?blur=25

With brands seeking innovation in their sales and marketing, industry players talk about some interesting solutions they came up with and the way forward

Neeta Nair Jul 30, 2020 9:07 AM

HiPi?blur=25

The mandate includes managing the mainline, digital, social and experiential brand requirements

Neeta Nair Jul 23, 2020 8:21 AM

NineYards?blur=25

Nine Yards is a communication consultancy that will weave a ‘She’ perspective into brands, say Iyer and Dattani

Neeta Nair Jul 22, 2020 9:05 AM

MalvikaMehra?blur=25

Mehra will be exploring newer opportunities across Content, Design, Digital and OTT space

Neeta Nair Jul 13, 2020 8:20 AM

Vitamin D?blur=25

Headquartered in Mumbai, the agency will offer end-to-end business solutions from Marketing & Strategy to Film Production & Motion Graphics

Neeta Nair Jul 7, 2020 8:32 AM

Crossbeats?blur=25

This is an integrated account win and will be operated out of Gurgaon

Neeta Nair Jun 26, 2020 2:01 PM

anupamKher?blur=25

Perfection is boring, and those who seek it are always unhappy, says the veteran actor in the At Home segment on Day 4

Neeta Nair Jun 26, 2020 8:14 AM

cannesLions?blur=25

The Chief Brand Officer of P&G shares how the company rose up as a force for good during the COVID pandemic, protecting employees, serving consumers and supporting communities

Neeta Nair Jun 25, 2020 8:51 AM

Atom?blur=25

Within two months of its launch, ^atom has bagged three integrated accounts - Lifology, Ezee products and Ahimsa Trust

Neeta Nair Jun 24, 2020 8:41 AM

lions live?blur=25

In Lions Live CMOs in the Spotlight segment, Dana Anderson, Transformation Officer of MediaLink and Leanne Cutts, Group Head of Marketing, HSBC discussed managing remote leadership in the lockdown

Neeta Nair Jun 23, 2020 8:39 AM

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Industry experts say Q2 will be the decider - if it turns out to be dismal, revenue will be impacted by as much as 40%; if the market picks up, all will be well 

Neeta Nair Jun 17, 2020 8:42 AM

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Sonia Singh, Co-founder & Director for Business strategy, Collectcent, shares with exchange4media the data-driven performance advertising company’s offerings, growth strategies & more

Neeta Nair Jun 15, 2020 8:43 AM