Media service brands are facing a perception problem: Divya Radhakrishnan
“Right now most of the media agencies have the same business model, and also the media service brands are facing a perception problem, wherein they have not grown in the last 10 years in terms of how they have been perceived. Media teams need to bring back on-ground learning to their strategic thinking,” says Divya Radhakrishnan, President, TME & Rediffusion Y&R Public Relations.
“Right now most of the media agencies have the same business model, and also the media service brands are facing a perception problem, wherein they have not grown in the last 10 years in terms of how they have been perceived. Media teams need to bring back on-ground learning to their strategic thinking,” says Divya Radhakrishnan, President, TME & Rediffusion Y&R Public Relations. More
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