MediaCom wins integrated media duties for Zound Industries International AB’s media ops
The account will be handled from the agency’s Mumbai office
MediaCom has won the integrated media mandate for Zound Industries International AB’s media operations in India. The account will be handled out of the agency’s Mumbai office.
Founded in 2008, Zound Industries designs and develops speakers and headphones under the brand names adidas, Marshall, and Urbanears.
Zound Industries has come into an agreement with MediaCom recently this year, assigning them to be responsible for the media strategy, planning, buying and implementation in the India market. MediaCom will aim to maximise Zound's marketing efforts, catering to the brands' target audiences.
Commenting on the partnership, Navin Khemka, CEO, MediaCom South Asia said, “Zound Industries International AB has been doing some great work since their inception which makes this an interesting mandate. MediaCom understands the dynamics of cult niche brands like Marshall and Urbanears. Over the next few years, MediaCom will help Zound Industries build on its ambitious growth plans. This is going to be an exciting growth journey and we look forward to it.”
