GroupM elevates Richard Hartell to CEO of EssenceMediacom US
In his new role, Hartell will lead US operations, client relationships, and new business for the agency
mediacom
Natalie Cummins named CEO of EssenceMediacom UK
Natalie was with Zenith UK for over 11 years
EssenceMediacom bags integrated media mandate for Bambino Pasta Foods
EssenceMediacom will manage Bambino’s account from their Bengaluru office
EssenceMediacom India elevates Averill Sequeria to Chief Strategy Officer
Averill Sequeria was overseeing the Creative Futures team at EssenceMediacom India
Excited about future heights: EssenceMediacom on Navin Khemka’s 10 years with GroupM
EssenceMediacom shared a celebratory post, acknowledging Khemka's 10-year journey with the company
Collaboration is going to be the new superpower: Nick Lawson
At Cannes Lions, Nick Lawson, Global CEO, EssenceMediacom, shares how well the integration of Essence and MediaCom has turned out to be, solving client's problems through breakthrough thinking, & more
EssenceMediacom names Vivek Das as Managing Partner, MFG (Google) Lead – India & SEA
Vivek Das takes over from Vinish Mathews, who is now Chief Strategy Officer at Mindshare
EssenceMediacom secures media mandate for Wonder Cement
Wonder Cement has partnered with BCCI and was the official umpire partner for IPL
We can’t assume one communication strategy is going to land with everybody: Sujatha Maniya
In an exclusive conversation with e4m, Sujatha Maniya, Chief People Officer of EssenceMediacom APAC, shares insights from her journey, challenges & learnings post the merger of Essence and Mediacom
Aditi Choudhury joins EssenceMediacom as Creative Strategy Director, APAC
Prior to this, Aditi Choudhury was associated with Wavemaker for nearly three years
‘People working with data need to ask more questions for integrity’
At the e4m MarTech Conference, Mebrulin Francisco of EssenceMediacom and Prateek Tomar of Apollo 24/7 shared their expertise in responsible usage of data
EssenceMediacom bags 4 metals at Pitch BFSI Marketing Awards 2023
The agency won 3 gold and 1 silver metals across categories
62% of CMOs say customer experience has shifted from sales-owned to marketing-owned: Study
The study, by EssenceMediacom, has also found that 60% of CMOs feel that proving marketing impact has increased in importance more than any other responsibility
I see generative AI having a big impact on voice search: Josh Gallagher
At Cannes Lions 2023, Gallagher, Chief Operating Officer - APAC, EssenceMediacom, highlights how the agency is looking to provide clients’ solutions, trends to watch out for, & more
EssenceMediacom is positioned as the agency for the future: Rupert McPetrie
McPetrie, CEO - APAC, EssenceMediacom, speaks to e4m on the sidelines of Cannes Lions 2023 about mergers, DEI and more
Every EssenceMediacom office is an individual country: Navin Khemka
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at Goafest
Goafest 2023 Day 1: EssenceMediacom is Media Agency of the Year, Mindshare wins 6 gold
EssenceMediacom also wins Grand Prix and four gold. Madison bags four gold, ABP one gold
Binge watching & a run: An ideal weekend for EssenceMediaCom’s Vishal Shah
In this week’s e4m ChillOut, EssenceMediaCom India’s Managing Partner Vishal Shah shares his idea of a perfect weekend and much more
Mihir Palan joins EssenceMediacom as Senior Director, Planning- APAC
Prior to this, Palan was with Kinnect for 7 years
‘Merger of Essence & MediaCom has brought a new era of platform-first advertising’
EssenceMediacom South Asia CEO Navin Khemka and South Asia Chief Strategy and Transformation Officer Sonali Malaviya talk about the merger and more
The depth of talent that we have in India is incredible: Nick Lawson, EssenceMediacom
Lawson, Global CEO of EssenceMediacom, shares the challenges that the network faced in the past nine months post the merger, the opportunities that he sees for the Indian market, and more
EssenceMediacom launched with 120 offices globally
The new agency by GroupM will be led by its Global CEO Nick Lawson
How brands can develop customers as advocates
Guest Column: Averill Sequeira, Chief Product Officer at MediaCom, explores why ‘good old creatives are not cutting ice the way they used to’
MediaCom wins integrated media duties for Zound Industries International AB’s media ops
The account will be handled from the agency’s Mumbai office
Ashish Gupta joins as General Manager at MediaCom
Prior to this, he was with Publicis Media as Senior Business Director, Media and Client Consulting
WPP acquires remaining 26% stake in MediaCom Communications in India
The stake was purchased from Sam Balsara & Lara Balsara Vajifdar
MediaCom ropes in Nishit Goradia for P&G media investment
As General Manager, Goradia will oversee offline and digital buying for the consumer goods corporation
EssenceMediacom appoints Rupert McPetrie as APAC CEO
Sarah Walker becomes Global Chief Marketing Officer
WPP to merge MediaCom and Essence
The group is also merging Finecast, Xaxis and GroupM Services into a cross-channel performance platform
MediaCom's Srinivas Rao moves to Wavemaker
Rao steps down as National Director - Buying at Mediacom after a stint of over 5 years
Zenith bags global media mandate of Lloyds Banking Group
The ROI agency has taken over the crucial account after beating MediaCom who serviced it for 12 long years
Business is now back to pre-Covid levels: Vishal Shah, MediaCom
Managing Partner Vishal Shah believes that budgets are pretty much back and the overall mood is upswing with everyone being extremely excited to have an action-packed 6 to 8 weeks
IMA South: ITC, Mullen Lintas, Zee, Madison, Mediacom among big winners
Mullen Lintas is ‘Agency of the Year’ & ITC Foods ‘Brand of the Year’. Rajendra Srivastava wins ‘Best Industry Academic Interface’ award and Bhaskar Bhat honoured with ‘Lifetime Achievement Award’
Dentsu International UK & Ireland CEO Euan Jarvie quits
Giulio Malegori, the CEO of EMEA, will help the division with interim leadership
Don’t hide headache, says Saridon’s new TVC
For the campaign, Bayer Consumer Health has partnered with GroupM’s MediaCom and mCanvas
Soumak Banik named MediaCom Indonesia MD
He takes over from Partha Kabi who recently took on the global account director role
MediaCom India awarded media mandate for Aqualite
The account will be serviced out of MediaCom’s Gurgaon office
Mediacom bags media mandate for Ozone Overseas
The duties include full planning and buying across all media platforms
MediaCom wins media mandate for Bayer Consumer Health
The account was won following a multi-agency pitch and will be serviced from the agency's Mumbai office
MediaCom announces key leadership elevations
Shekhar Sharma has been named as Managing Partner and Averill Sequeira as Chief Product Officer
MediaCom launches new division to bring media, creative together
MediaCom Creative Systems is being rolled out globally across the entire MediaCom network
We are an IPL heavy agency: Navin Khemka, MediaCom
In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more
MediaCom revamps logo & agency proposition
The company's new visual identity is its first one in 30 years and builds on its previous branding
WPP unveils 5 winners of first Extraordinary Awards
DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among the other winners
DPAA Summit 2020: ‘DOOH adds more heavy lifting into campaigns than mainline channels do’
The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward
MediaCom named Uber’s global media Agency of Record
The agency, which currently holds the account in the US and Australia, will expand its remit into every operational market for Uber across North America, Latin America, EMEA and Asia
COVID-19 delays Dabur pitch verdict
Two agencies are believed to be shortlisted for the account that is estimated to be around Rs 600 crore
MediaCom bags media mandate for Lionsgate Play
The account will be managed from MediaCom’s Mumbai office
Josh Krichefski elevated as MediaCom Global COO
Krichefski will continue to serve as the company's EMEA CEO
Despite Covid crisis, BFSI ad insertions on TV up 19%
According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year