Meesho launches #NoBiasInBusiness, celebrates women from all walks of life
The campaign has been conceptualised by DDB Mudra
Meesho has launched ‘Class of 2023’, a campaign dedicated to women-led businesses in India. Ahead of International Women’s Day, Meesho’s #NoBiasInBusiness aims to dispel stereotypes and celebrate women in business from all walks of life. The campaign has been conceptualised by DDB Mudra.
Megha Agarwal, CXO, Growth at Meesho said, “Socioeconomic equity and women empowerment have always been at the core of Meesho’s philosophy. These are equally vital for accomplishing our ambitious dream of an ‘Atmanirbhar Bharat’, which is built on inclusion and empowerment. Through our campaign, ‘Class of 2023’, we are bringing to life stories of women-led businesses from all corners of the country, who have charted their own path, built successful businesses and created a myriad of employment opportunities in their local communities. We hope this will inspire more women to chase their dreams with #NoBiasInBusiness.”
The campaign features Aditi Chopra, founder of Superwomen DAO along with sellers from Meesho such as Bharti Virani, Founder of Love Crochet; Manisha Bhardwaj, founder of Krishna Collections; Priyanka Jaiswal, founder of Samridhi Design Creations and Prachi, founder of Hockey Pokey Kids among others.
Reflecting on her journey, Meesho seller Bharti Virani, founder of Crochet Love, from Ahmedabad shared, “After my daughter grew a little older, there was literally no use for the crocheted baby items I had made with my own hands. Yet, I didn't discard them, since I figured someone else could find them valuable later. This led to the idea of selling these products online which would not only help me continue working on my hobby but also create an income stream for my expenses. I still remember my first large order for 40 pairs of booties I had to deliver within a week for a buyer from Kerala. I worked nights to successfully achieve the deadline despite my daughter being under a year old and requiring constant attention. Though it was difficult, I thoroughly enjoyed that experience of working towards something I really love doing. Over time, I have grown my catalogue to over 30 products and my monthly orders have grown by 3X on the platform. Most importantly, I have been able to create employment opportunities for nearly 70 women in my local community and that is a huge source of pride and happiness for me.”
We don’t even realise some of the biases that we live with. And the only way to change it is by becoming more conscious about it. The image of a women entrepreneur is one such bias. We’ve crafted the image basis our sensibilities and not by the achievements of the many women entrepreneurs in India. And meesho wanted to change just that," said Rahul Mathew, CCO, DDB Mudra Group
Aditi Chopra, Founder, Superwomen DAO added, “For me, Women's Day is a reminder that we have a long way to go. We should be creating more opportunities for women from all walks of life. Not just in business, but also in arts, governance, tech and creative ecosystems. Since Meesho believes in enabling opportunities for everyone, it has been a great experience learning more about their efforts and participating in this initiative.”
