meesho
In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams
e4m Staff Sep 2, 2024 11:52 AM
Created and conceptualised by DDB Mudra, the tagline of the campaign is ‘shopping ki power lo apne haath mein’
e4m Staff Jul 24, 2024 5:53 PM
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
e4m Staff May 6, 2024 11:17 AM
Meesho has introduced Trendz, a collection that puts the spotlight on affordability and contemporary styles with Ranveer Singh and Rashmika Mandanna headlining the campaign
e4m Staff Jan 19, 2024 4:18 PM
The account size is estimated to be in the range of Rs 150-200 crore
Naziya Alvi Rahman Nov 17, 2023 3:02 PM
The ad is centred on the brand's ‘Mega Blockbuster Sale 2023’ campaign
e4m Staff Sep 28, 2023 2:44 PM
The new identity reflects aspiration & inclusivity, says the company
exchange4media Staff Jun 8, 2023 3:10 PM
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine industry experts
Kanchan Srivastava May 17, 2023 8:25 AM
The eCommerce platform is running a pilot project with WhatsApp for conversational commerce
Imran Fazal Mar 13, 2023 2:03 PM
Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector
Nilanjana Basu Feb 2, 2023 1:01 PM
Industry experts suggest greater use of social media, content platforms and technology this year
Nilanjana Basu Jan 24, 2023 9:07 AM
E-commerce marketplace platform partners with Dada for its year-end Maha Indian Savings Sale
exchange4media Staff Dec 11, 2022 10:00 AM
This will be in addition to his role as Senior Director, Growth
exchange4media Staff Nov 18, 2022 7:17 PM
Nilesh Gupta takes additional charge of branding and creative strategy
exchange4media Staff Nov 18, 2022 6:18 PM
The campaign will also feature other celebrities like Rohit Sharma, Rashmika Mandana, Kapil Sharma and Sourav Ganguly
exchange4media Staff Sep 5, 2022 4:12 PM
The social media team of Saurav Ganguly accidentally copy-pasted not just the required caption but also the instructions given by Meesho for the teaser campaign, ruining all the suspense
exchange4media Staff Sep 2, 2022 4:59 PM
Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property
exchange4media Staff Apr 25, 2022 4:59 PM
As per TAM Sports-IPL data, Tata Neu, Meesho, Spotify, Winzo Games and Fog feature among the top new brands during the first 31 matches of IPL 15
Sonam Saini Apr 25, 2022 8:21 AM
The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season
exchange4media Staff Apr 23, 2022 8:32 AM
The campaign features a total of 12 films that target different consumer segments
exchange4media Staff Mar 28, 2022 3:11 PM
In today’s edition of the e4m Pride of India Brands series, we trace the reselling platform’s extraordinary journey and decode its future plans
Shantanu David Mar 22, 2022 8:58 AM
Chaudhary has held leadership positions with brands such as Disney+ Hotstar, Myntra and McKinsey & Company
exchange4media Staff Mar 21, 2022 2:29 PM
As part of the tie-up, Meesho will be the lead trouser branding partner of all the four teams
exchange4media Staff Mar 17, 2022 5:36 PM
Conceptualized by DDB Mudra, the campaign will air on major TV networks, YouTube and OTT platforms
exchange4media Staff Feb 6, 2022 10:00 AM
Shopping app installs on India’s app stores reached over 80 mn in July 2021 with Meesho contributing to more than 12 million installs
exchange4media Staff Nov 8, 2021 2:34 PM
Asrani was earlier associated with Puma Group as Senior Manager-Communications
exchange4media Staff Sep 15, 2021 6:54 PM
This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums
Mansi Sharma Jul 21, 2021 8:08 AM
Conceptualized by Wunderman Thompson, the campaign showcases successful sellers who are growing their businesses with Meesho and earning higher profits than before
exchange4media Staff May 22, 2021 7:56 AM
The new round of funding has been led by SoftBank Vision Fund 2, putting Meesho's evaluation at $2.1 billion
exchange4media Staff Apr 5, 2021 10:23 AM
The TVC asks individuals to start an online business with Meesho with zero investment
exchange4media Staff Oct 25, 2020 10:00 AM
Vidit Aatrey, CEO & Co-Founder, Meesho, talks about their their first ad campaign, why Covid presented the best opportunity for their growth story, and how Meesho stands out for its originality
Neeta Nair Oct 5, 2020 9:05 AM
