Meesho elevates Milan Partani as General Manager – Commerce Platform
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
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Meesho appoints Mohit Rajani as Chief Product Officer
In his role, Mohit will lead Meesho’s product organisation, overseeing the product management, design, and analytics teams
Meesho encourages first time shoppers to make informed purchases
Created and conceptualised by DDB Mudra, the tagline of the campaign is ‘shopping ki power lo apne haath mein’
Carat India bags media mandate for Meesho
The account was won following a multi-agency pitch and will be serviced from the agency’s Bangalore office
Ranveer Singh & Rashmika Mandanna 'maximise' love for fashion in new Meesho ad
Meesho has introduced Trendz, a collection that puts the spotlight on affordability and contemporary styles with Ranveer Singh and Rashmika Mandanna headlining the campaign
Ecommerce brand Meesho calls for media review
The account size is estimated to be in the range of Rs 150-200 crore
Kapil Sharma and Pooja Hegde in Meesho's festive sale campaign
The ad is centred on the brand's ‘Mega Blockbuster Sale 2023’ campaign
Meesho unveils new brand identity
The new identity reflects aspiration & inclusivity, says the company
ONDC: A disruptor in the making?
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine industry experts
Meesho gears up to unlock 200 million Indian consumers
The eCommerce platform is running a pilot project with WhatsApp for conversational commerce
Meesho launches #NoBiasInBusiness, celebrates women from all walks of life
The campaign has been conceptualised by DDB Mudra
More ad spends to reduced tax burden: MSMEs applaud Union Budget 2023's new credit scheme
Modi government’s last budget before elections in 2024 brings good news for the MSME and retail sector
How retailers will spend their marketing money in 2023
Industry experts suggest greater use of social media, content platforms and technology this year
Sourav Ganguly revisits his ‘miss hit’ moments with Meesho
E-commerce marketplace platform partners with Dada for its year-end Maha Indian Savings Sale
Nilesh Gupta takes charge of branding & creative strategy at Meesho
This will be in addition to his role as Senior Director, Growth
Meesho VP & Head of Brand Marketing Lucky Saini moves on
Nilesh Gupta takes additional charge of branding and creative strategy
Meesho ropes in Ranveer Singh & Deepika Padukone for upcoming festive sale
The campaign will also feature other celebrities like Rohit Sharma, Rashmika Mandana, Kapil Sharma and Sourav Ganguly
Mega Blockbuster: How a goof-up is making Meesho trend on Twitter
The social media team of Saurav Ganguly accidentally copy-pasted not just the required caption but also the instructions given by Meesho for the teaser campaign, ruining all the suspense
‘Find the right customers to grow your business,’ says Meesho in its latest campaign
The campaign has been executed by DDB Mudra
IPL is one event where the viewership intent is very high: Lucky Saini, Meesho
Saini, VP & Head of Brand at Meesho, talks about the brand’s motivation behind associating with Tata IPL as Broadcast Sponsor and what makes Tata IPL far more than an advertising property
IPL 15: Advertiser count grew over 13% in last 2 weeks
As per TAM Sports-IPL data, Tata Neu, Meesho, Spotify, Winzo Games and Fog feature among the top new brands during the first 31 matches of IPL 15
Meesho celebrates small businesses in latest IPL campaign
The campaign, titled ‘Apna Cricket Adda’, showcases how small shops and businesses act as a unifying force during the cricket season
Meesho makes customers go ‘Arrey Waah!’ in new campaign
The campaign features a total of 12 films that target different consumer segments
'Meesho is a brand that the country takes pride in’
In today’s edition of the e4m Pride of India Brands series, we trace the reselling platform’s extraordinary journey and decode its future plans
Meesho appoints Harsh Chaudhary to lead monetisation
Chaudhary has held leadership positions with brands such as Disney+ Hotstar, Myntra and McKinsey & Company
IPL: Meesho partners with MI, RCB, RR and GT
As part of the tie-up, Meesho will be the lead trouser branding partner of all the four teams
Meesho encourages MSMEs to digitise their business with latest campaign
The TVC features actors Deven Bhojani and Nitesh Pandey
Meesho’s new campaign addresses consumer’s dilemma of ‘loon ya na loon?’
Conceptualized by DDB Mudra, the campaign will air on major TV networks, YouTube and OTT platforms
Indian shopping apps reached 113 million installs in October: Sensor Tower
Shopping app installs on India’s app stores reached over 80 mn in July 2021 with Meesho contributing to more than 12 million installs
Sahi sahi lagaya hai, says Meesho in its latest campaign
The campaign has been conceptualized by DDB Mudra Mumbai
Anjana Asrani joins Meesho as Associate Director – Communications
Asrani was earlier associated with Puma Group as Senior Manager-Communications
Ranbir on Oppo's Insta and Urban Company's tryst with Komolika: Best ads of the fortnight
This time around, it's a mix of goofy social media spots, traditional long-form storytelling and creativity across mediums
'Shop big with small savings' says Meesho in new TVC
The film has been conceptualized by DDB Mudra Group
Meesho launches ‘Humara Mission Sabse Kum Commission’ campaign
Conceptualized by Wunderman Thompson, the campaign showcases successful sellers who are growing their businesses with Meesho and earning higher profits than before
Meesho raises $300 million in fresh funding
The new round of funding has been led by SoftBank Vision Fund 2, putting Meesho's evaluation at $2.1 billion
Meesho’s new film by DDB Mudra encourages women entrepreneurship
The TVC asks individuals to start an online business with Meesho with zero investment
How Meesho institutionalised ‘WhatsApp boutiques’
Vidit Aatrey, CEO & Co-Founder, Meesho, talks about their their first ad campaign, why Covid presented the best opportunity for their growth story, and how Meesho stands out for its originality