Mercedes-Benz talks of plans to go all-electric in digital campaign
The campaign ‘tells the story’ of the three-pointed star logo
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Published: Mar 21, 2023 10:50 AM | 1 min read
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Mercedes-Benz India has come up with an innovative social media campaign to "tell the story" of the three-pointed star logo and the company's plans to go all-electric by 2030.
Explaining the concept behind the logo, the campaign says that: "The upper blade stands for the air and by the air, we are inspired."
The carmaker has said going all-electric was part of its endeavours to slash its carbon footprint.
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