Mercedes-Benz India appoints Dr. Shyam Sunder as Head-External Affairs & Corp Citizenship
Dr. Shyam will report to Santosh Iyer, Managing Director & CEO
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'This long and eventful journey is a testament of Mercedes-Benz culture'
Santosh Iyer, the MD & CEO of Mercedes-Benz India, has penned a post on LinkedIn about completing 15 years with the carmaker
Mercedes-Benz India appoints Amrit Baid as Head of Marketing & Customer Experience
Baid succeeds Pradeep Srinivas who has moved to the Mercedes-Benz AG Headquarters
Mercedes Benz India’s Pradeep Srinivas to move to global role
Srinivas, who is currently the General Manager heading Marketing and Customer Experience for Mercedes Benz India, may take over the new role in January 2024
Tiger 3: Auto brands ride with Salman Khan-starrer
Brands like Mercedes, BMW, Jeep, Range Rover, and Volkswagen were seen in action sequences along with Khan
Mercedes-Benz Research & Development India names Tithi Sarkar as Head of Communications
Prior to this, she was associated with Microsoft as Corporate Communications Lead
Mercedes-Benz talks of plans to go all-electric in digital campaign
The campaign ‘tells the story’ of the three-pointed star logo
I am a strong advocate of the hybrid working model: Santosh Iyer, Mercedes-Benz
Iyer, Vice President - Sales and Marketing at Mercedes-Benz India Pvt. Ltd, said the Covid pandemic has paved the way for exploring new possibilities which hitherto were unknown or unexplored
Mercedes-Benz India elevates Santosh Iyer as MD & CEO
Iyer is the first Indian and the youngest to take charge at the helm of affairs of Mercedes-Benz India
‘Gaming is providing engagement at scale’
At the e4m GameOn summit, a panel of brand leaders and marketers took part in a virtual chat to discuss how gaming works for brands
Car manufacturers spent over Rs 3400 crore on advertising in FY21
The total cumulative advertising spends by these companies were down by 26.38% to Rs 3415 crore in FY21 from Rs 4639 crore in FY20
Omnicom takes home Mercedes-Benz's marketing communication mandate
Omnicom's newly-formed 'Team X' will handle the cross-divisional responsibility for the automotive brand's units in 40 global markets
Immersive gaming experience accounts for higher brand recall: Amit Thete, Mercedes-Benz
At the e4m Game On: Gaming Summit, Thete, General Manager - Marketing & Customer Journey, Mercedes-Benz India, presented a case study, 'Gaming & Marketing Possibilities'
How digital acceleration will change the future of communication
IPRCCC: Panel discussion with Siddhartha Butalia, Nitin Pai, Ramakant Khandelwal, Santosh Iyer, Hitesh Singla and Ahmed Naqvi
Freshworks appoints Ira Pradhan as Lead- Internal Comms, Diversity & Inclusion and CSR
In her earlier stint, Ira worked as Corporate Communications Lead at Mercedes-Benz Research and Development India
e4m Martech Fridays: Panel to discuss metrics of measurement for digital transformation
The session to be held today at 2.30 pm will see names like Ankit Oberoi, Abhishek Joshi, Santosh Iyer, Prasanna Rai, Bhagyashree S Navare, and Shradha Agarwal in attendance
mCanvas reveals 10 top interactive ads of 2019
Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019