‘Merger of Essence & MediaCom has brought a new era of platform-first advertising’
EssenceMediacom South Asia CEO Navin Khemka and South Asia Chief Strategy and Transformation Officer Sonali Malaviya talk about the merger and more
Nine months after the official announcement of the merger of Essence and MediaCom, GroupM formally launched its largest agency EssenceMediacom last month. As the new entity enters business, e4m Editor Naziya Alvi Rahman caught up with its South Asia CEO Navin Khemka and Chief Strategy & Transformation Officer Sonali Malaviya to understand how the process of coming together of the two agencies has been, what makes EssenceMediacom stand out, their strategy going ahead, and much more.
During the conversation, the duo shared that the agency is looking forward to enter the auto sector soon, and expand to four new markets-- Kolkata, Ahmedabad, Chennai and Hyderabad. Talking about IPL, Khemka explained how the splitting of the media rights between two big networks will actually help unlock the true potential of the league.
Catch the full conversation here:
