Naziya Alvi Rahman
Editor
naziya.rahman@exchange4media.com
@naziya_rahman
Authors
As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.
Disney Star announces retention bonus amid merger concerns
An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is expediting pending promotions
Adobe India is in hyper-growth era: Prativa Mohapatra
Prativa Mohapatra, VP & MD, Adobe India, spoke to e4m on the sidelines of the Adobe Annual Summit in Las Vegas that saw Adobe CEO Shantanu Narayen launching a Gen AI app for marketers
IPL 2024: Broadcasters on edge as brands take too long to close ad deals
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Disney Star onboards Asian Paints as associate sponsor for IPL 2024
Asian Paints was one of the key sponsors in IPL 2023 as well
Compassion vs Competition: Is it time for India’s newsrooms to realign work ethics?
Certainly, there can be countless factors contributing to someone's passing, but stress at workplace undoubtedly exacerbates many underlying health conditions
Film Companion has always been a self-sustaining business: Anupama Chopra
Anupama Chopra, Editor-In-Chief, Film Companion, spoke to e4m Editor Naziya Alvi Rahman on the website’s 10th anniversary, its business model, its new segment - FC Classrooms - and more
As D-Day approaches, will Sony and Zee give the merger one last shot?
Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively negotiating a middle ground to finalize the deal
Sony's Dilemma: Dance with Zee or tango with Star and Viacom?
As the D-day of Jan 20 comes closer, e4m Editor Naziya Alvi Rahman explores if the Zee-Sony engagement will blossom into a joyous reunion or will it crumble under the weight of pressures and egos?
Will Disney Star-Viacom merger rewrite the script for IPL in 2024?
With a potential merger on the horizon, is there a chance for Viacom and Disney Star to shake hands and make nice this upcoming IPL season?
IPL 2024: JioCinema rings in new year with old ad rates
The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per 10 seconds for pre-roll ads
Navika Kumar to be Group Editor-in-Chief, Times Now and Times Now Navbharat
The Times Network has also announced new roles and elevations for Ranjit Kumar, Padmaja Joshi, Madhavdas G and Nikunj Dalmia
Did the pitching landscape undergo a seismic shift in 2023?
Three significant developments may revolutionize the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence in 2024
GroupM India wins Rs 200 crore account of Domino’s Pizza
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
Munish Atrey to move on from ABP Network
Munish Atrey is Sr. Vice President - Ad Sales at ABP Network
We want our consumers to drink better, not more: Ruchira Jaitly, Diageo
Ruchira Jaitly, Chief Marketing Officer, Diageo India, speaks to e4m Editor Naziya Alvi Rahman about the company's innovative strategies and the unique challenges & opportunities in the Indian market
Rajdeepak’s new role is all about elevating the Groupe’s creative agenda: Anupriya Acharya
Acharya, SA CEO of Publicis Groupe, & Rajdeepak Das, CCO Publicis Groupe SA, and Chairman, Leo Burnett, SA, share how the year has been for the agency, their commitment to being future-ready & more
Maruti Suzuki's overall ad spends have been higher than before: Shashank Srivastava
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
We are a Rs 30L cr company today & will surely reach Rs 300L cr: Ravi Santhanam, HDFC Bank
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
MIB pauses unrolling of viewership data for news
The government allowed unrolling of the viewership data last week after BARC sought its approval
Spotify calls for global media review
Lodestar UM is the incumbent agency
Ecommerce brand Meesho calls for media review
The account size is estimated to be in the range of Rs 150-200 crore
Cipla Health calls for review of Rs 200-crore media account
Madison is the incumbent agency
Media mix will see a dramatic change: Arnab Roy, Coca-Cola
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Expect India to be in our top five markets in the next three years: Eileen Kiernan
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
Zee News resumes BARC ratings on Sept 18
Other news channels also expected to join back soon
Broadcasters can now access Respondent Level Data weekly by paying Rs 15 lakh per annum
The data will be released every Thursday
WPP will double its size in India in next five years: Mark Read
The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
Coca-Cola & Disney Star strike Rs 160-crore sponsorship deal for Asia Cup, ICC World Cup
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
Raw level data or respondent level data? BARC asks MIB to clarify
Meanwhile, sources in the industry claimed BARC may provide Respondent Level Data to broadcasters at much lower cost than the price at which it is already giving it to agencies
Disney Star bags Rs 150-cr sponsorship from Mahindra Auto for Asia Cup & ICC World Cup
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Can MRUC find cost-effective ways to resume IRS?
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
AI should lead to goal-directed adaptive behaviour: Daniel Hulme
The Chief AI Officer of WPP spoke to exchange4media on the misconceptions about AI, the impact of Generative AI and where WPP stands in the use of this advanced tech
Is another news rating blackout in the offing?
The NBF has written a letter to the MIB claiming that a group of broadcasters are attempting ‘to impede the ongoing transparent process of publishing weekly ratings for the news genre’
Time to rebuild trust between brands and agencies
This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward
India is the fourth largest market for us: Jack Swayne, mSix&Partners
mSix&Partners, one of the youngest GroupM agencies, has shown a 300% growth in India in the last 5 years. Its Global CEO talks to us about its journey and what makes mSix&Partners different
Will H2 see return of the AdEx?
Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending
‘India will see AdEx growth of 2-3x the global average’
Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the great year that Mindshare has had in 2023
Disney Star pitches ICC WC Co-Presenting at Rs 118cr for TV, Rs 150cr for Disney+ Hotstar
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar). Overall, it’s 30-35% up from last tournament
Dentsu: Rebuilding the lost empire
After a tumultuous two years, Dentsu India is looking at restoring its reputation & rebuilding a strong team under the leadership of Harsha Razdan. Here’s a closer look at the reversal of the wrongs
Friends in Comms: No hard feelings, just hard news
e4m Editor Naziya Alvi Rahman writes on how PR professionals need to respect the boundaries of journalists and how it should be a give-and-take relationship with realistic expectations
IPL: No longer a gentleman’s game?
In today’s edition of Naziyanomics, e4m Editor Naziya Alvi Rahman writes on the slugfest that IPL seems to have turned into
Disney Star rejigs leadership team; Gaurav Banerjee’s role expanded
In addition to leading Content Studio for TV and Disney+ Hotstar, Banerjee will now head content (except South & Marathi). Krishnan Kutty will now be business & content head for South & Marathi
Roopam Garg steps down as CEO of dentsu X
Garg is expected to move out by August 2023
Going forward, no one should charge for cricket: Anil Jayaraj
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and the way forward
Domino's calls for review of Rs 200 crore media account
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
Pitch not perfect: Is the rule book a solution?
Beginning this week, e4m Editor Naziya Alvi Rahman will write on a host of issues in the advertising & marketing world. In today’s ‘Naziyanomics’, she talks about the pitch process & its intricacies
Every EssenceMediacom office is an individual country: Navin Khemka
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at Goafest
Reckitt shifts media account to Wavemaker India
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
Every decision we take is based on data: Rohit Kapoor, Swiggy
Kapoor spoke to e4m Editor Naziya Alvi Rahman on the sidelines of Goafest 2023
Why does Josy Paul want designations to be named after rivers!
Paul, the Chairman and Chief Creative Officer of BBDO, speaks to Naziya Alvi Rahman during Goafest 2023
India is a plethora of opportunities: Prabha Narasimhan
On the sidelines of Goafest 2023, the Managing Director of Colgate Palmolive India spoke to e4m Editor Naziya Alvi Rahman
We're single-point access to the television ecosystem: Nicola Lewis, Finecast
Lewis, Global CEO, Finecast, in a candid conversation with exchange4media spoke about the company’s one-year journey in India, the CTV ecosystem, and the plans ahead
Kevin Vaz quits Disney Star
Vaz was the Head – Network Entertainment Channels of Disney Star
Three Cheers: Good monsoon, IPL & cricket world cup likely to lift AdEx this year
Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
We are looking at a turnover of Rs 1 lakh crore by 2025: Jayen Mehta
The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries, turnover plans and much more
IPL 2023 being paid or free on digital has no impact on TV viewership: Ajit Varghese
Varghese, Head of Network Ad Sales at Disney Star, in a conversation with e4m Editor Naziya Alvi Rahman, asserts that TV will walk away with 75% of the IPL ad revenue
We strive to be a solution-oriented agency: Saurabh Saksena
The newly appointed CEO of VMLY&R India speaks to e4m Editor Naziya Alvi Rahman about his plans for the agency, their hopes & preparations for Cannes Lions this year, and more
Disney Star closes in on Rs 2500 crore ad sales for IPL
Despite uncertain economic environment, many past sponsors, including start-ups such as Dream11 and legacy brands such as Airtel, Coke, Asian Paints, Pepsi & Tata have come on board
Wavemaker wins integrated account of Havmor Ice Cream
The account size is believed to be between Rs 100 cr and Rs 150 cr
Mindshare wins Maruti Suzuki's account worth Rs 1200 crore
After a highly competitive five-month-long pitch, the account moved from dentsu to Mindshare India
MarTech can brilliantly answer the ROI question: Hareesh Tibrewala
The Joint CEO of Mirum India spoke to e4m Editor Naziya Alvi Rahman on a host of questions with respect to the India MarTech Report 2023 that will be unveiled at the e4m Pitch CMO Summit today
IPL 2023: Disney Star signs 11 sponsors and 55 brands
Dream11, Airtel, Coke, Asian Paints, Pepsi, Tata and Vivo are among the main sponsors, said sources privy to the matter
Disney Star to attract more mass brands by putting IPL on FTA channel
The broadcaster will be telecasting 12 IPL matches on its channel Star Utsav, which is available on Free Dish
Disney Star to telecast 12 IPL matches on its free-to-air channel Star Utsav Movies
This is the first time that IPL will be aired on Free Dish
‘Merger of Essence & MediaCom has brought a new era of platform-first advertising’
EssenceMediacom South Asia CEO Navin Khemka and South Asia Chief Strategy and Transformation Officer Sonali Malaviya talk about the merger and more
The depth of talent that we have in India is incredible: Nick Lawson, EssenceMediacom
Lawson, Global CEO of EssenceMediacom, shares the challenges that the network faced in the past nine months post the merger, the opportunities that he sees for the Indian market, and more
Want to take IPL beyond the barriers of affordability, access & language: Anil Jayaraj
In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers an unprecedented reach, bigger than on TV
BCCI approves Jio’s plea to telecast IPL matches in 4K video resolution
Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience
A slow start to 2023 for the ad industry
While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses some momentum into the spends
In a tight advertising market, Disney Star seeks higher IPL rates
As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022 rates for sponsorship deals as well as 10-sec spots
Jio to stream IPL for free in 11 regional languages
The app is expected to sell inventory, not only on impressions but also as 10-second slots, the way it is sold on TV
Rubeena Singh to join AnyMind Group as Country Manager - India & MENA
Singh was previously Country Manager at Josh
Mindshare India is the beating heart of our network: Helen McRae
As Mindshare celebrates its 25th anniversary, APAC CEO Helen McRae and South Asia CEO Amin Lakhani share the agency’s journey as well as the plans for future
2023 will be a year of unlocking Web 3.O: Shams Jasani
The CEO of Wunderman Thompson speaks to e4m about completing a year in the role, enhancing the role of tech in creative works, conceptualising exciting campaigns and much more
Rubeena Singh quits as Josh Country Manager
Singh joined VerSe Innovation's short video app in October 2021
Havas will be a big game changer for India in the coming years: Yannick Bolloré
Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors
India is a strong market both in terms of talent and business performance: Toby Jenner
Wavemaker Global CEO Toby Jenner speaks to exchange4media Editor Naziya Alvi Rahman about the agency's five-year journey in India, and more
‘We are driven by our Global CEO's vision to be the world's most-wanted media agency’
As Wavemaker celebrates its fifth anniversary today, CEO-South Asia Ajay Gupte shares the agency’s journey with e4m Editor Naziya Alvi Rahman
Want Ogilvy India to become the feeder for rest of our markets: Devika Seth Bulchandani
Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman
'When client-agency relationships are strong, businesses grow'
Valerie Beauchamp, VP, Global Head of Agency E&D at LinkedIn Marketing Solutions, tells us about the changing dynamics of marketing and more in a chat with Naziya Alvi Rahman, Editor, e4m
Nexus is a big transformation agent of GroupM: Priti Murthy
Murthy, President, GroupM Services India, speaks to Naziya Alvi Rahman, Editor, exchange4media, about her new role at Nexus, & more
Wavemaker bags Truecaller’s account
The pitch includes all 360 degree-media services
Seen some great work from India at Cannes Lions: Mark Holden, PHD
We caught up with the Worldwide Chief Strategy Officer of PHD at Cannes Lions. Watch him talk about metaverse, ‘creative effectiveness’ and the works that caught his eye this year
‘It's not enough to just do good, it's not enough to just focus on biz. You can do both’
Adam Gerhart, Global CEO of Mindshare, speaks to e4m Editor Naziya Alvi Rahman at Cannes Lions 2022
Pandemic had a big effect on advertising industry: Bruno Bertelli
The Global CCO of Publicis Worldwide engages in an insightful conversation with e4m Editor Naziya Alvi Rahman at Cannes Lions
It’s a joy to be together again: Cannes Lions CEO Simon Cook
Cook speaks to Naziya Alvi Rahman, Editor, e4m, about bringing the festival back on ground after two years & more
Ajay Gahlaut picks his favourite Cannes Lions campaign
The Group Chief Creative Officer, dentsu India, speak to e4m from the festival of creativity
Amit Wadhwa on being back at Cannes Lions after two years, & more
Wadhwa also tells e4m editor Naziya Alvi Rahman five things an agency of future must have
Grand Prix winners: Idea behind ‘The Unfiltered History Tour’ & ‘The Killer Pack’
Watch e4m's Naziya Alvi Rahman & Neeta Nair in conversation with Dentsu Webchutney's Gurbaksh Singh, Ajay Gehlaut & Amit Wadhwa, and Mahesh Ambaliya from VMLY&R
‘If we can make it work for a client in India, we can make it work elsewhere’
Pieter-Jan de Kroon, Founder-CEO, Entravision MediaDonuts, shares with exchange4media the company’s future plans, its unique offerings and a lot more
ITC Ltd. awards media & digital duties to IPG Mediabrands
The account size is estimated to be Rs 600-plus crore
Essence APAC CEO T Gangadhar moves on
Gangadhar steps down after a four-year long stint with the agency
Shashi Sinha appointed as new BARC India Chairman
Sinha takes over from Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.
We have pivoted to digital and are leading the change: Prasanth Kumar, GroupM
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up, and more
FMCG giant ITC Ltd calls for media review
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care
2021 saw a rise in reliance on search: Sapna Chadha
With Google releasing Year in Search report, Sapna Chadha, VP, Marketing-India, SE Asia & S Asia, Google Asia Pacific, spoke to e4m about relevance of search, India’s digital transformation & more
Satya Raghavan appointed as Director of Marketing Partners, Google India
Prior to this, Raghavan was Director - YouTube Content Partnership. He has been with Google since 2014
Sports and Digital our key focus areas: K Madhavan
In an interaction with e4m, K Madhavan, President, Walt Disney Company India & Star India, says despite the challenges due to the pandemic the company has done exceedingly well in the past two years
Tejas Apte to replace Gaurav Jeet Singh as Unilever’s GM Media, South Asia
Apte is currently Global Media Director at Unilever Singapore
Do creative agencies need a reboot?
Are creative agencies losing their relevance to media agencies that provide 360-degree solutions to the clients?
Naziya Alvi Rahman & Kanchan Srivastava Dec 29, 2021 9:05 AM
HUL's Gaurav Jeet Singh to join Facebook as Director-Partnerships
Singh has already stepped down from Unilever after being with the company for over 13 years
Britannia Industries calls for media review
The account currently handled by GroupM’s Essence is estimated to be around Rs 300 crore
HUL’s Gaurav Jeet Singh moves on after a 13-year-long stint
Singh is believed to be moving to a global digital platform
Rubeena Singh joins short video app Josh as Country Manager
Ex-iProspect CEO Singh joined the office from October 18, confirmed industry sources
Business is now back to pre-Covid levels: Vishal Shah, MediaCom
Managing Partner Vishal Shah believes that budgets are pretty much back and the overall mood is upswing with everyone being extremely excited to have an action-packed 6 to 8 weeks
Dentsu India now under direct charge of Peter Huijboom and Ashish Bhasin
Huijboom is the global CEO for media and global clients and will continue to spearhead India operations until the group finds a new CEO
It's our duty to kickstart the demand cycle: Partha Sinha
With premium inventory filling up fast, the BCCL President is already excited about the upcoming festive season
India has been lagging behind; exits part of ‘planned’ change: dentsu to e4m
In its first and detailed statement exclusively to e4m, dentsu India claims more senior-level execs are set to join the agency
dentsu's OOH biz to be aligned into Amplifi under Divya Karani
The decision was taken post Haresh Nayak's exit as the President of Posterscope Asia Pacific
Return of IPL and Star India's stellar performance drove growth for us: Nitin Bawankule
In a tête-à-tête with e4m, Bawankule, Head Ad Sales at Disney Star, expresses his optimism about the upcoming months for the company and the industry as a whole
India was up 30% in the quarter, an encouraging performance from a major market: Mark Read
Pairing creativity with tech, data and commerce skills has propelled WPP's growth numbers to 2019 levels a year ahead of plan, says CEO Mark Read in a chat with e4m
Resilient people make for antifragile organisations: Anupriya Acharya
Today, we feature Anupriya Acharya, CEO, Publicis Groupe, South Asia, in our 'The Resilience Story' series where senior industry leaders share their learnings from the pandemic
Vipasha Bhuptani joins Mindshare as Head of Communication Planning, Content+
Prior to joining Mindshare, Bhuptani worked as Head of strategic Planning at Leo Burnette Orchard
'Second-wave impact can be minimised if ad demand picks up in Sep-Oct 2021'
Tushar Vyas, President – Growth and Transformation, GroupM South Asia shares his views about growth in a COVID-ravaged year, changes in consumer behaviour and more
Mindshare's Chief Digital Officer Vinod Thadani to join Dentsu
Thadani is expected to join Dentsu India at a senior group level position, claim reliable sources
Vinod Thadani to leave Mindshare
Thadani, the Chief Digital Officer of GroupM South Asia, has stepped down. Sources say he might be headed to a rival agency
Business in July-August this year will be in line with 2019: Ajay Gupte, Wavemaker
Gupte, CEO, Wavemaker South Asia, talks about the resilience the agency has shown in these tough times. From retaining key accounts to winning new ones, Wavemaker India has kept it going
We should be out of the woods by festive season: Ashish Bhasin
Bhasin, CEO APAC and Chairman India, dentsu international, talks about recovery, restructuring and, of course, resilience in the pandemic
Despite the pandemic, India continued to contribute incredibly: Gordon Domlija
Domlija, CEO, APAC at Wavemaker, noted that 25-30% growth for APAC came from India alone during the pandemic
'Only empathy, positive intent and genuine action matter at a time like this'
Today, we feature Parthasarathy Mandayam, CEO – Mindshare, South Asia, in our 'The Resilience Story' series where senior industry leaders share their learnings from the pandemic
Covid second wave & IPL suspension came as double whammy for the industry: Shashi Sinha
As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic
M&E industry stays crisis-ready to keep brands afloat in the pandemic
Maintaining visibility, staying agile and sticking to the basics can help the industry tide over the impact of the second lockdown, say experts
We are an IPL heavy agency: Navin Khemka, MediaCom
In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more
TV news should be measured on metrics of accuracy, independence & depth: Peter Mukerjea
Former Star CEO Mukerjea shares his thoughts on working with the best in the TV industry, reasons why he recommended Uday Shankar as his successor and the amount Star paid to Amitabh Bachchan for KBC
‘Our clients & partners came together because we faced the same disruption’
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Do not resume news ratings till we examine committee report: MIB tells BARC
Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data
Will rise in Covid cases in Maharashtra push IPL 2021 back to UAE?
With March nearing, BCCI does not have much time to take a final call on the venue as the broadcaster will need at least a month to make preparations for the execution and sell inventory
Disney+ Hotstar woos advertisers with promise of 260-280 million in reach during IPL 2021
In its presentation to the advertisers, Disney+ Hotstar has also projected a 50-60% increase in watch time
BARC data row: NBF seeks MIB's intervention
NBF says the blackout of data is causing heavy losses to organisations that may start affecting livelihoods of those employed with them
From a quieter agency, we have now become an agile network: Rana Barua
Barua, Group CEO, Havas Group India, claims the agency, in the last two years, has transformed into an integrated network with many new clients across the group
We had our viewers and advertisers back by Q3: Nina Elavia Jaipuria
Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic disrupted first two quarters, and more
Media agencies: 2020 year of de-growth, 2021 of hope
Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far
'Agencies will now have to be business-first and not just digital-first’
Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more
There is high support & goodwill to ensure BARC currency is respected: Sunil Lulla
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering
Regulatory certainty is a must for any content producer: K Madhavan
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a stable regulatory system for the industry, BARC, ad cap controversy & his plans for IBF
'YouTube will continue to be catalyst for creative revolution in this country'
In part two of his first-ever interview in his new role, Sanjay Gupta, Country Manager Google India, gives us more insight about YouTube, ad market growth and his journey so far
Language and affordability to drive Google’s next leap of business: Sanjay Gupta
We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice President, Sales and Operations, Google India
OOH & Print still on auto sector’s festive itinerary
Covid has, however, impacted the share of OOH and Print in the sector’s media plans
Digital takes a big leap for the auto sector this festive season
Industry heads say the split between ad spends on traditional and digital for the auto sector has almost reached the 50-50 point
Will absence of ratings hurt the news industry?
Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones
IPL 2020 is an opportunity to showcase the power of inspired thinking: Sanjog Gupta
The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints
As TRP debate rages, advertisers weigh options
Advertisers or media agencies so far have not taken any decision on the same, however, there have been private informal conversations and inquiries from clients on the issue
Shavon Barua steps down as Chief Client Officer, PHD India
Barua’s resignation came in barely a few months after Jyoti Bansal, Chief Executive Officer, moved out from the organization in June this year
Covid-19 derails traditional pitches
Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth
Our business is almost close to pre-Covid levels: Ravi Santhanam, HDFC Bank
The Chief Marketing Officer of HDFC Bank spoke to Naziya Alvi Rahman, Editor, exchange4media, on the festive season, influence of IPL and the pandemic-induced changes in consumer behaviour
Zydus Wellness calls for media review worth Rs 200 crore
Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation
Honda Cars calls for digital pitch
The account size is expected to be between Rs 50 and Rs 100 crore
35 years on, a woman takes over AAAI as the industry applauds
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
Businesses need to get very close to their consumers: David Roth
Roth, CEO - The Store WPP, EMEA and Asia & Chairman of BrandZ, says investment in technology and a direct relationship with consumers will accelerate the businesses in next two years
Will paywall for IPL 2020 get Disney+ Hotstar a more ‘qualified’ audience?
Experts claim, for brands, it will provide one-time access to the site on a cost-per-engagement basis, which means a more engaging brand experience than traditional banner advertising