Authors
As the editorial head for the website, Naziya covers media, advertising and marketing domains. Prior to joining the digital domain, she worked for 12 years with leading newspapers covering political, legal and crime beats.
An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is complete. Additionally, Disney Star is expediting pending promotions
Naziya Alvi Rahman Apr 10, 2024 8:33 AM
Prativa Mohapatra, VP & MD, Adobe India, spoke to e4m on the sidelines of the Adobe Annual Summit in Las Vegas that saw Adobe CEO Shantanu Narayen launching a Gen AI app for marketers
Naziya Alvi Rahman Mar 27, 2024 8:17 AM
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Naziya Alvi Rahman Mar 14, 2024 9:01 AM
Asian Paints was one of the key sponsors in IPL 2023 as well
Naziya Alvi Rahman Mar 13, 2024 5:05 PM
Certainly, there can be countless factors contributing to someone's passing, but stress at workplace undoubtedly exacerbates many underlying health conditions
Naziya Alvi Rahman Mar 13, 2024 8:04 AM
Anupama Chopra, Editor-In-Chief, Film Companion, spoke to e4m Editor Naziya Alvi Rahman on the website’s 10th anniversary, its business model, its new segment - FC Classrooms - and more
Naziya Alvi Rahman Feb 7, 2024 8:31 AM
Contrary to media speculations suggesting a potential termination of the merger, industry experts indicate that the two parties are actively negotiating a middle ground to finalize the deal
Naziya Alvi Rahman Jan 18, 2024 8:28 AM
As the D-day of Jan 20 comes closer, e4m Editor Naziya Alvi Rahman explores if the Zee-Sony engagement will blossom into a joyous reunion or will it crumble under the weight of pressures and egos?
Naziya Alvi Rahman Jan 17, 2024 8:39 AM
With a potential merger on the horizon, is there a chance for Viacom and Disney Star to shake hands and make nice this upcoming IPL season?
Naziya Alvi Rahman Jan 11, 2024 8:29 AM
The platform is seeking ad rates to the tune of Rs 200-250 per 10 seconds for midroll ads. It is asking for Rs 250-300 per 10 seconds for pre-roll ads
Naziya Alvi Rahman Jan 8, 2024 5:02 PM
The Times Network has also announced new roles and elevations for Ranjit Kumar, Padmaja Joshi, Madhavdas G and Nikunj Dalmia
Naziya Alvi Rahman Dec 28, 2023 4:24 PM
Three significant developments may revolutionize the pitch process in the ad world, shifting the spotlight from pricing and refocussing it on talent and service excellence in 2024
Naziya Alvi Rahman Dec 28, 2023 8:53 AM
The business is to be handled by Open Mind, a specialised unit under GroupM. The account was earlier with Havas Media
Naziya Alvi Rahman Dec 22, 2023 8:34 AM
Munish Atrey is Sr. Vice President - Ad Sales at ABP Network
Naziya Alvi Rahman Dec 15, 2023 6:05 PM
Ruchira Jaitly, Chief Marketing Officer, Diageo India, speaks to e4m Editor Naziya Alvi Rahman about the company's innovative strategies and the unique challenges & opportunities in the Indian market
Naziya Alvi Rahman Dec 14, 2023 7:49 AM
Acharya, SA CEO of Publicis Groupe, & Rajdeepak Das, CCO Publicis Groupe SA, and Chairman, Leo Burnett, SA, share how the year has been for the agency, their commitment to being future-ready & more
Naziya Alvi Rahman Dec 11, 2023 8:55 AM
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Naziya Alvi Rahman Dec 8, 2023 1:52 PM
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
Naziya Alvi Rahman Dec 5, 2023 7:54 AM
The government allowed unrolling of the viewership data last week after BARC sought its approval
Naziya Alvi Rahman Nov 21, 2023 6:11 PM
The account size is estimated to be in the range of Rs 150-200 crore
Naziya Alvi Rahman Nov 17, 2023 3:02 PM
The VP & Head of Marketing India-South West Asia, The Coca-Cola Company, spoke to Naziya Alvi Rahman, Editor, e4m, on the company's ad spending for H2, strategy around World Cup, festivities and more
Naziya Alvi Rahman Nov 9, 2023 2:41 PM
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
Naziya Alvi Rahman Nov 8, 2023 9:32 AM
The Global CEO talks about WPP's scale-up plans for India, his belief in the country’s growth possibilities, and more
Naziya Alvi Rahman Sep 12, 2023 8:56 AM
With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on Disney Star
Naziya Alvi Rahman Sep 7, 2023 2:52 PM
Meanwhile, sources in the industry claimed BARC may provide Respondent Level Data to broadcasters at much lower cost than the price at which it is already giving it to agencies
Naziya Alvi Rahman Sep 6, 2023 5:12 PM
As per sources, it is perhaps the first time that the auto major has associated itself at this scale with a cricketing event
Naziya Alvi Rahman Sep 5, 2023 8:36 AM
Sources hint that in the next board meeting on Sept 26, MRUC’s technical committee is expected to come up with viable options for the revival of the IRS
Naziya Alvi Rahman Aug 30, 2023 9:15 AM
The Chief AI Officer of WPP spoke to exchange4media on the misconceptions about AI, the impact of Generative AI and where WPP stands in the use of this advanced tech
Naziya Alvi Rahman Aug 10, 2023 9:11 AM
The NBF has written a letter to the MIB claiming that a group of broadcasters are attempting ‘to impede the ongoing transparent process of publishing weekly ratings for the news genre’
Naziya Alvi Rahman Aug 10, 2023 8:41 AM
This edition of Naziyanomics dissects the tussle between brands and ad agencies, and wonders if a joint committee is the way forward
Naziya Alvi Rahman Aug 8, 2023 8:48 AM
mSix&Partners, one of the youngest GroupM agencies, has shown a 300% growth in India in the last 5 years. Its Global CEO talks to us about its journey and what makes mSix&Partners different
Naziya Alvi Rahman Aug 3, 2023 11:26 AM
Big-ticket cricketing events, state and general elections, and the festival season expected to revive ad spending
Naziya Alvi Rahman Aug 1, 2023 8:51 AM
Adam Gerhart, Global CEO of Mindshare talks about India as a key market, his idea of ‘Good Growth’ and the great year that Mindshare has had in 2023
Naziya Alvi Rahman Aug 1, 2023 8:11 AM
As per sources, for India-Pakistan match Disney Star has quoted Rs 30L per 10 secs; Rs 88cr for associate sponsorship (TV) & Rs 40cr (Disney+Hotstar). Overall, it’s 30-35% up from last tournament
Naziya Alvi Rahman Jul 26, 2023 8:47 AM
After a tumultuous two years, Dentsu India is looking at restoring its reputation & rebuilding a strong team under the leadership of Harsha Razdan. Here’s a closer look at the reversal of the wrongs
Naziya Alvi Rahman Jul 4, 2023 8:34 AM
e4m Editor Naziya Alvi Rahman writes on how PR professionals need to respect the boundaries of journalists and how it should be a give-and-take relationship with realistic expectations
Naziya Alvi Rahman Jun 20, 2023 9:04 AM
In today’s edition of Naziyanomics, e4m Editor Naziya Alvi Rahman writes on the slugfest that IPL seems to have turned into
Naziya Alvi Rahman Jun 13, 2023 9:14 AM
In addition to leading Content Studio for TV and Disney+ Hotstar, Banerjee will now head content (except South & Marathi). Krishnan Kutty will now be business & content head for South & Marathi
Naziya Alvi Rahman Jun 12, 2023 4:57 PM
The CEO of Viacom18 Sports spoke to e4m Editor Naziya Alvi Rahman on the recently-concluded IPL’s viewership and revenue numbers, the strategy so far and the way forward
Naziya Alvi Rahman Jun 8, 2023 8:20 AM
The incumbent agency is Havas Media, which has been handling the brand's integrated media duties account since 2020
Naziya Alvi Rahman Jun 6, 2023 4:45 PM
Beginning this week, e4m Editor Naziya Alvi Rahman will write on a host of issues in the advertising & marketing world. In today’s ‘Naziyanomics’, she talks about the pitch process & its intricacies
Naziya Alvi Rahman Jun 6, 2023 8:45 AM
The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at Goafest
Naziya Alvi Rahman Jun 5, 2023 8:59 AM
The account, estimated to be worth Rs 1600 crore, was earlier with dentsu
Naziya Alvi Rahman May 31, 2023 6:33 PM
Kapoor spoke to e4m Editor Naziya Alvi Rahman on the sidelines of Goafest 2023
Naziya Alvi Rahman May 26, 2023 10:36 AM
Paul, the Chairman and Chief Creative Officer of BBDO, speaks to Naziya Alvi Rahman during Goafest 2023
Naziya Alvi Rahman May 25, 2023 9:37 AM
On the sidelines of Goafest 2023, the Managing Director of Colgate Palmolive India spoke to e4m Editor Naziya Alvi Rahman
Naziya Alvi Rahman May 25, 2023 9:30 AM
Lewis, Global CEO, Finecast, in a candid conversation with exchange4media spoke about the company’s one-year journey in India, the CTV ecosystem, and the plans ahead
Naziya Alvi Rahman Apr 25, 2023 8:33 AM
Vaz was the Head – Network Entertainment Channels of Disney Star
Naziya Alvi Rahman Apr 20, 2023 5:23 PM
Spends in the first and third quarters of 2023 may result in a spike in AdEx for the industry, claim experts
Naziya Alvi Rahman Apr 20, 2023 8:41 AM
The MD of Amul spoke to e4m Editor Naziya Alvi Rahman about the brand’s big launches, expansion to newer countries, turnover plans and much more
Naziya Alvi Rahman Apr 13, 2023 2:38 PM
Varghese, Head of Network Ad Sales at Disney Star, in a conversation with e4m Editor Naziya Alvi Rahman, asserts that TV will walk away with 75% of the IPL ad revenue
Naziya Alvi Rahman Apr 12, 2023 11:59 PM
The newly appointed CEO of VMLY&R India speaks to e4m Editor Naziya Alvi Rahman about his plans for the agency, their hopes & preparations for Cannes Lions this year, and more
Naziya Alvi Rahman Apr 10, 2023 8:55 AM
Despite uncertain economic environment, many past sponsors, including start-ups such as Dream11 and legacy brands such as Airtel, Coke, Asian Paints, Pepsi & Tata have come on board
Naziya Alvi Rahman Mar 29, 2023 8:48 AM
The account size is believed to be between Rs 100 cr and Rs 150 cr
Naziya Alvi Rahman Mar 28, 2023 4:58 PM
After a highly competitive five-month-long pitch, the account moved from dentsu to Mindshare India
Naziya Alvi Rahman Mar 23, 2023 2:45 PM
The Joint CEO of Mirum India spoke to e4m Editor Naziya Alvi Rahman on a host of questions with respect to the India MarTech Report 2023 that will be unveiled at the e4m Pitch CMO Summit today
Naziya Alvi Rahman Mar 23, 2023 2:41 PM
Dream11, Airtel, Coke, Asian Paints, Pepsi, Tata and Vivo are among the main sponsors, said sources privy to the matter
Naziya Alvi Rahman Mar 10, 2023 1:24 PM
The broadcaster will be telecasting 12 IPL matches on its channel Star Utsav, which is available on Free Dish
Naziya Alvi Rahman Mar 6, 2023 8:51 AM
EssenceMediacom South Asia CEO Navin Khemka and South Asia Chief Strategy and Transformation Officer Sonali Malaviya talk about the merger and more
Naziya Alvi Rahman Feb 22, 2023 9:00 AM
Lawson, Global CEO of EssenceMediacom, shares the challenges that the network faced in the past nine months post the merger, the opportunities that he sees for the Indian market, and more
Naziya Alvi Rahman Feb 21, 2023 9:20 AM
In an interview with exchange4media, Anil Jayaraj, CEO of Viacom18 Sports, stated they will ensure the IPL telecast gives advertisers an unprecedented reach, bigger than on TV
Naziya Alvi Rahman & Sonam Saini Feb 2, 2023 2:12 PM
Sports18 to broadcast IPL in 16-17 languages; set to bring in features like ‘Appointment Viewing’ to enhance consumer experience
Naziya Alvi Rahman Feb 2, 2023 8:23 AM
While the year may have begun on a muted note for advertisers, the industry hopes that the IPL season infuses some momentum into the spends
Naziya Alvi Rahman Jan 31, 2023 8:31 AM
As the official rate card is being sent to agencies, it is believed that Disney Star is looking at a 10% hike against the 2022 rates for sponsorship deals as well as 10-sec spots
Naziya Alvi Rahman Jan 10, 2023 8:34 AM
The app is expected to sell inventory, not only on impressions but also as 10-second slots, the way it is sold on TV
Naziya Alvi Rahman Jan 10, 2023 8:21 AM
As Mindshare celebrates its 25th anniversary, APAC CEO Helen McRae and South Asia CEO Amin Lakhani share the agency’s journey as well as the plans for future
Naziya Alvi Rahman Dec 13, 2022 8:38 AM
The CEO of Wunderman Thompson speaks to e4m about completing a year in the role, enhancing the role of tech in creative works, conceptualising exciting campaigns and much more
Naziya Alvi Rahman Dec 1, 2022 7:59 AM
Singh joined VerSe Innovation's short video app in October 2021
Naziya Alvi Rahman Nov 28, 2022 4:26 PM
Bolloré, Chairman-Vivendi and Chairman & CEO-Havas Group, shares his optimism for Havas India and how the company's integrated approach gives it an edge over competitors
Naziya Alvi Rahman Nov 23, 2022 4:26 PM
Wavemaker Global CEO Toby Jenner speaks to exchange4media Editor Naziya Alvi Rahman about the agency's five-year journey in India, and more
Naziya Alvi Rahman Nov 21, 2022 8:29 AM
As Wavemaker celebrates its fifth anniversary today, CEO-South Asia Ajay Gupte shares the agency’s journey with e4m Editor Naziya Alvi Rahman
Naziya Alvi Rahman Nov 9, 2022 8:21 AM
Bulchandani, Global CEO of Ogilvy, speaks to e4m Editor Naziya Alvi Rahman
Naziya Alvi Rahman Oct 18, 2022 6:17 PM
Valerie Beauchamp, VP, Global Head of Agency E&D at LinkedIn Marketing Solutions, tells us about the changing dynamics of marketing and more in a chat with Naziya Alvi Rahman, Editor, e4m
Naziya Alvi Rahman Oct 3, 2022 8:13 AM
Murthy, President, GroupM Services India, speaks to Naziya Alvi Rahman, Editor, exchange4media, about her new role at Nexus, & more
Naziya Alvi Rahman Sep 2, 2022 9:02 AM
We caught up with the Worldwide Chief Strategy Officer of PHD at Cannes Lions. Watch him talk about metaverse, ‘creative effectiveness’ and the works that caught his eye this year
Naziya Alvi Rahman Jun 24, 2022 9:17 AM
Adam Gerhart, Global CEO of Mindshare, speaks to e4m Editor Naziya Alvi Rahman at Cannes Lions 2022
Naziya Alvi Rahman Jun 23, 2022 9:10 AM
The Global CCO of Publicis Worldwide engages in an insightful conversation with e4m Editor Naziya Alvi Rahman at Cannes Lions
Naziya Alvi Rahman Jun 22, 2022 3:44 PM
Cook speaks to Naziya Alvi Rahman, Editor, e4m, about bringing the festival back on ground after two years & more
Naziya Alvi Rahman Jun 21, 2022 5:34 PM
The Group Chief Creative Officer, dentsu India, speak to e4m from the festival of creativity
Naziya Alvi Rahman Jun 21, 2022 4:36 PM
Wadhwa also tells e4m editor Naziya Alvi Rahman five things an agency of future must have
Naziya Alvi Rahman Jun 21, 2022 2:58 PM
Watch e4m's Naziya Alvi Rahman & Neeta Nair in conversation with Dentsu Webchutney's Gurbaksh Singh, Ajay Gehlaut & Amit Wadhwa, and Mahesh Ambaliya from VMLY&R
Naziya Alvi Rahman & Neeta Nair Jun 21, 2022 8:28 AM
Pieter-Jan de Kroon, Founder-CEO, Entravision MediaDonuts, shares with exchange4media the company’s future plans, its unique offerings and a lot more
Naziya Alvi Rahman Jun 8, 2022 8:35 AM
Gangadhar steps down after a four-year long stint with the agency
Naziya Alvi Rahman May 9, 2022 11:29 AM
Sinha takes over from Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd.
Naziya Alvi Rahman Mar 25, 2022 5:36 PM
Prasanth Kumar, GroupM South Asia CEO, shares how the agency is embracing the digital disruption, what are the challenges that this transformation has thrown up, and more
Naziya Alvi Rahman Feb 28, 2022 8:55 AM
The account size is estimated to be around Rs 600 crore. The review is believed to be for ITC Foods & Personal Care
Naziya Alvi Rahman Feb 24, 2022 11:01 AM
With Google releasing Year in Search report, Sapna Chadha, VP, Marketing-India, SE Asia & S Asia, Google Asia Pacific, spoke to e4m about relevance of search, India’s digital transformation & more
Naziya Alvi Rahman Feb 10, 2022 8:43 AM
Prior to this, Raghavan was Director - YouTube Content Partnership. He has been with Google since 2014
Naziya Alvi Rahman Feb 2, 2022 6:10 PM
In an interaction with e4m, K Madhavan, President, Walt Disney Company India & Star India, says despite the challenges due to the pandemic the company has done exceedingly well in the past two years
Naziya Alvi Rahman Jan 31, 2022 8:01 AM
Apte is currently Global Media Director at Unilever Singapore
Naziya Alvi Rahman Jan 10, 2022 11:38 AM
Are creative agencies losing their relevance to media agencies that provide 360-degree solutions to the clients?
Naziya Alvi Rahman & Kanchan Srivastava Dec 29, 2021 9:05 AM
Singh has already stepped down from Unilever after being with the company for over 13 years
Naziya Alvi Rahman Dec 16, 2021 2:06 PM
The account currently handled by GroupM’s Essence is estimated to be around Rs 300 crore
Naziya Alvi Rahman Dec 6, 2021 4:05 PM
Ex-iProspect CEO Singh joined the office from October 18, confirmed industry sources
Naziya Alvi Rahman Oct 18, 2021 6:57 PM
Managing Partner Vishal Shah believes that budgets are pretty much back and the overall mood is upswing with everyone being extremely excited to have an action-packed 6 to 8 weeks
Naziya Alvi Rahman Oct 14, 2021 8:49 AM
Huijboom is the global CEO for media and global clients and will continue to spearhead India operations until the group finds a new CEO
Naziya Alvi Rahman Sep 16, 2021 9:02 AM
With premium inventory filling up fast, the BCCL President is already excited about the upcoming festive season
Naziya Alvi Rahman Sep 14, 2021 8:36 AM
In its first and detailed statement exclusively to e4m, dentsu India claims more senior-level execs are set to join the agency
Naziya Alvi Rahman Sep 9, 2021 8:57 AM
The decision was taken post Haresh Nayak's exit as the President of Posterscope Asia Pacific
Naziya Alvi Rahman Sep 8, 2021 8:21 PM
In a tête-à-tête with e4m, Bawankule, Head Ad Sales at Disney Star, expresses his optimism about the upcoming months for the company and the industry as a whole
Naziya Alvi Rahman Sep 1, 2021 8:57 AM
Pairing creativity with tech, data and commerce skills has propelled WPP's growth numbers to 2019 levels a year ahead of plan, says CEO Mark Read in a chat with e4m
Naziya Alvi Rahman & Mansi Sharma Aug 17, 2021 8:33 AM
Today, we feature Anupriya Acharya, CEO, Publicis Groupe, South Asia, in our 'The Resilience Story' series where senior industry leaders share their learnings from the pandemic
Naziya Alvi Rahman Aug 10, 2021 8:34 AM
Prior to joining Mindshare, Bhuptani worked as Head of strategic Planning at Leo Burnette Orchard
Naziya Alvi Rahman Aug 3, 2021 11:13 AM
Tushar Vyas, President – Growth and Transformation, GroupM South Asia shares his views about growth in a COVID-ravaged year, changes in consumer behaviour and more
Naziya Alvi Rahman Aug 3, 2021 8:01 AM
Thadani is expected to join Dentsu India at a senior group level position, claim reliable sources
Naziya Alvi Rahman Jul 30, 2021 8:22 AM
Thadani, the Chief Digital Officer of GroupM South Asia, has stepped down. Sources say he might be headed to a rival agency
Naziya Alvi Rahman Jul 19, 2021 8:59 AM
Gupte, CEO, Wavemaker South Asia, talks about the resilience the agency has shown in these tough times. From retaining key accounts to winning new ones, Wavemaker India has kept it going
Naziya Alvi Rahman Jul 13, 2021 8:46 AM
Bhasin, CEO APAC and Chairman India, dentsu international, talks about recovery, restructuring and, of course, resilience in the pandemic
Naziya Alvi Rahman Jun 30, 2021 9:03 AM
Domlija, CEO, APAC at Wavemaker, noted that 25-30% growth for APAC came from India alone during the pandemic
Naziya Alvi Rahman Jun 23, 2021 9:21 AM
Today, we feature Parthasarathy Mandayam, CEO – Mindshare, South Asia, in our 'The Resilience Story' series where senior industry leaders share their learnings from the pandemic
Naziya Alvi Rahman Jun 21, 2021 8:25 AM
As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic
Naziya Alvi Rahman Jun 17, 2021 9:09 AM
Maintaining visibility, staying agile and sticking to the basics can help the industry tide over the impact of the second lockdown, say experts
Naziya Alvi Rahman Apr 27, 2021 9:04 AM
In a chat with e4m, Navin Khemka, CEO South Asia at MediaCom, gets talking about new business wins, game plan for Vivo this IPL, lack of measurement for news channels and more
Naziya Alvi Rahman Mar 30, 2021 8:32 AM
Former Star CEO Mukerjea shares his thoughts on working with the best in the TV industry, reasons why he recommended Uday Shankar as his successor and the amount Star paid to Amitabh Bachchan for KBC
Naziya Alvi Rahman Mar 15, 2021 8:10 AM
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
Naziya Alvi Rahman Mar 1, 2021 8:22 AM
Govt's letter to BARC on maintaining status quo came barely a few days after NBF approached MIB Minister Prakash Javadekar seeking his intervention in resuming the data
Naziya Alvi Rahman & Tasmayee Laha Roy Feb 24, 2021 9:19 AM
With March nearing, BCCI does not have much time to take a final call on the venue as the broadcaster will need at least a month to make preparations for the execution and sell inventory
Naziya Alvi Rahman Feb 23, 2021 8:52 AM
In its presentation to the advertisers, Disney+ Hotstar has also projected a 50-60% increase in watch time
Naziya Alvi Rahman & Javed Farooqui Feb 15, 2021 8:52 AM
NBF says the blackout of data is causing heavy losses to organisations that may start affecting livelihoods of those employed with them
Naziya Alvi Rahman Feb 13, 2021 1:44 PM
Barua, Group CEO, Havas Group India, claims the agency, in the last two years, has transformed into an integrated network with many new clients across the group
Naziya Alvi Rahman Jan 29, 2021 8:30 AM
Jaipuria, Head- Hindi Mass Entertainment & Kids TV Network, Viacom18, talks about the industry making a comeback in Q3 with a bang after the pandemic disrupted first two quarters, and more
Naziya Alvi Rahman Jan 11, 2021 8:46 AM
Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far
Naziya Alvi Rahman Jan 1, 2021 8:57 AM
Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking place in India, and more
Javed Farooqui & Naziya Alvi Rahman Dec 22, 2020 8:56 AM
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering
Naziya Alvi Rahman Dec 8, 2020 8:48 AM
In his first interview as IBF chief, Madhavan spoke to Naziya Alvi Rahman, Editor, exchange4media, about a stable regulatory system for the industry, BARC, ad cap controversy & his plans for IBF
Naziya Alvi Rahman Nov 24, 2020 8:50 AM
In part two of his first-ever interview in his new role, Sanjay Gupta, Country Manager Google India, gives us more insight about YouTube, ad market growth and his journey so far
Nawal Ahuja & Naziya Alvi Rahman Nov 19, 2020 8:35 AM
We bring you Part I of the two-part series from the first-ever interview with Sanjay Gupta in his new role as Country Manager and Vice President, Sales and Operations, Google India
Nawal Ahuja & Naziya Alvi Rahman Nov 18, 2020 9:15 AM
Covid has, however, impacted the share of OOH and Print in the sector’s media plans
Naziya Alvi Rahman Oct 21, 2020 8:44 AM
Industry heads say the split between ad spends on traditional and digital for the auto sector has almost reached the 50-50 point
Naziya Alvi Rahman Oct 20, 2020 8:26 AM
Experts believe the real impact will only be visible post the festive season and BARC’s move is expected to hit smaller channels more than the leading ones
Naziya Alvi Rahman & Sonam Saini Oct 16, 2020 8:13 AM
The newly appointed Head of Star Sports in an exclusive interview with e4m talks about the challenges of delivering a bigger and better IPL despite COVID led constraints
Naziya Alvi Rahman Oct 15, 2020 8:40 AM
Advertisers or media agencies so far have not taken any decision on the same, however, there have been private informal conversations and inquiries from clients on the issue
Naziya Alvi Rahman Oct 13, 2020 9:01 AM
Barua’s resignation came in barely a few months after Jyoti Bansal, Chief Executive Officer, moved out from the organization in June this year
Naziya Alvi Rahman Oct 8, 2020 9:16 AM
Pandemic puts on hold traditional pitches aiming at long-term strategic partnerships while digital pitches or those looking for immediate gains see an accelerated growth
Naziya Alvi Rahman Oct 6, 2020 9:00 AM
The Chief Marketing Officer of HDFC Bank spoke to Naziya Alvi Rahman, Editor, exchange4media, on the festive season, influence of IPL and the pandemic-induced changes in consumer behaviour
Naziya Alvi Rahman Oct 2, 2020 9:04 AM
Zydus Wellness, which acquired Heinz last year, is currently working with two different agencies - Wavemaker and Starcom. The move is aimed at consolidation
Naziya Alvi Rahman Sep 29, 2020 5:26 PM
The account size is expected to be between Rs 50 and Rs 100 crore
Naziya Alvi Rahman Sep 24, 2020 3:33 PM
Adland reflects on Anupriya Acharya's ascent as the first woman president of the AAAI in 35 years after Nargis Wadia took on the mantle in 1976-77 and Tara Sinha in 1984-85
Naziya Alvi Rahman & Misbaah Mansuri Sep 23, 2020 8:48 AM
Roth, CEO - The Store WPP, EMEA and Asia & Chairman of BrandZ, says investment in technology and a direct relationship with consumers will accelerate the businesses in next two years
Naziya Alvi Rahman Sep 21, 2020 8:15 AM
Experts claim, for brands, it will provide one-time access to the site on a cost-per-engagement basis, which means a more engaging brand experience than traditional banner advertising
Naziya Alvi Rahman Sep 14, 2020 8:56 AM
