MG Motor India uses AI to bring back founder Cecil Kimber

The centenary year campaign revolves around the brand embarking on a ‘New Era of Customer Focus’

by exchange4media Staff
Published: Aug 23, 2023 3:49 PM | 2 min read

MG Motor India, a British car brand, has announced the launch of its ‘100 Years of Driving Smiles' campaign using AI technology and bringing back the visionary spirit of its founder, Cecil Kimber.

“MG has harnessed the power of AI to create a virtual representation of Cecil Kimber. Through cutting-edge AI technology, MG has brought back the essence of the man who laid the foundation for MG's legacy of joy in 1924,” read a press release.

The campaign video launched in association with EFGH Brand Innovations features an AI-generated rendition of Cecil Kimber, delivering a powerful message and showcasing MG's renewed commitment to providing a customer-centric approach. The virtual presence of Cecil Kimber is meant to evoke a sense of legacy and personalized attention, underscoring MG's dedication to providing an unparalleled customer experience. By leveraging modern AI capabilities, MG aims to combine past expertise with innovative, forward-thinking solutions for the present and future.

With a synergy of Technology and Smiles as its driving force, the brand holds a sense of pride in its journey of growth in India, bringing innovative product, fostering communities, advocating for diversity, and strengthening the electric vehicle (EV) ecosystem. Since commencing its India journey in 2019, MG Motor India has been at the forefront of CASE mobility (Connected, Autonomous, Shared, and Electric), starting with MG Hector, India's first Internet SUV, followed by MG ZS EV – the first fully-electric Internet SUV. The brand also introduced cutting-edge innovations – all MG cars have more than 50 connected technology features with 100 voice commands.