MPG retains the media biz for Reckitt Benckiser
MPG India has retained the media business for Reckitt Benckiser. Reckitt Benckiser is the owner of brands Vanish, Veet, Clearasil and Dettol. MPG will be doing media planning and buying for Reckitt Benckiser. The account size is Rs 200 crore. MPG has been handling the business in India past since four years since 2004.
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Published: Nov 25, 2009 12:06 PM | 1 min read
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MPG India has retained the media business for Reckitt Benckiser. Reckitt Benckiser is the owner of brands Vanish, Veet, Clearasil and Dettol. MPG will be doing media planning and buying for Reckitt Benckiser. The account size is Rs 200 crore. MPG has been handling the business in India past since four years since 2004.
MPG will also handle the business in South Asia. ZenithOptimedia has also won the UK, US, German and Northern European markets. The contracts are worth globally in the order of $800 million per year.
The company currently spends 12.4 per cent of its global net revenues on buying advertising media – putting it in the very top echelons of the global consumer goods peer group.
In an official communiqué, Rakesh Kapoor, Executive Vice President, Category, Reckitt Benckiser said, “We have chosen two global media partners that will bring us new consumer insights, better capabilities in technology and systems and superior skills in ensuring that we build better consumer engagement strategies and executions. The process was managed by the RB Global Media Teams.”
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