MTV Marketing Head Vikram Raizada puts in his papers
Vikram Raizada, VP-Marketing and Digital, MTV, has put in his papers. This was communicated to the company on May 24. Raizada is going to leave the channel at the end of the month. His next destination, however is not yet known.
Vikram Raizada, Vice-president, Marketing, Digital & Communications, MTV, has put in his papers. Raizada is leaving the channel at the end of the month. He did not disclose his next port of call.
Raizada spent around six and a half years with MTV Network during which time the channel put up properties like MTV Immies, MTV Summit, Youth Icon, MTV Roadies. His tenure also saw the launch of international music channel VH1.
Speaking to exchange4media, Raizada said of his stint with MTV, “It was fantastic, working at MTV has been an absolutely amazing journey. The youth market changes very rapidly. It was a constant evolution with a new set of ideas and 360-degree initiatives. It was a great place to be in. It was extremely positive.”
Raizada began his career in advertising and worked with agencies like Trikaya Grey (now Grey Worldwide) and O&M. He spent three and a half years in each of the agencies and then moved to the jewellery sector with InterGold International where he spent around two and a half years before moving to MTV as Director-Marketing.
