New TBWA\India assigned Rs 4 crore Nutrine Naturo brand

Confectionery major Nutrine has chosen TBWA\India to handle the creative duties of its Naturo fruit bar brand. The account is worth Rs 4 crore. The Naturo brand was launched nationally in 2004.

by exchange4media Staff
Published: May 2, 2005 11:50 AM | 1 min read

$New TBWA\India assigned Rs 4 crore Nutrine Naturo brand$

Confectionery major Nutrine has chosen TBWA\India to handle the creative duties of its Naturo fruit bar brand. The account is worth Rs 4 crore. The Naturo brand was launched nationally in 2004.

Confirming the news, B L Venkateshwar, Senior Vice-President, Nutrine, said, "TBWA had made a strategy and creative presentation for our Maha Lacto and Éclair brands. We found TBWA’s ‘Disruption’ to be most relevant in going forward on Naturo. Therefore, we have decided to award Naturo, one of our key brands for 2005 and beyond, to them."

Commenting on the win, Kurien Mathews, TBWA\India said, "Disruption is what made the difference and we are certain that Naturo will be a leader in its category in the shortest possible time. It is an exciting challenge."

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Published On: May 2, 2005 11:50 AM

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