Newer mediums are not going to annihilate traditional print: Rasina Uberoi, Media Transasia
“I don’t think newer mediums are going to annihilate or overpower traditional print. Take travel magazines, for instance, you want to be part of that destination, you want to be able to touch it and feel it – an experience, which only magazines can give. However, I feel there is a huge scope of growth in the online and digital sphere. Introduction of the tablets is great for publishing,” says Rasina Uberoi, Vice President, Media Transasia Thailand Ltd.
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Published: Sep 25, 2010 7:53 AM | 1 min read
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“I don’t think newer mediums are going to annihilate or overpower traditional print. Take travel magazines, for instance, you want to be part of that destination, you want to be able to touch it and feel it – an experience, which only magazines can give. However, I feel there is a huge scope of growth in the online and digital sphere. Introduction of the tablets is great for publishing,” says Rasina Uberoi, Vice President, Media Transasia Thailand Ltd. More
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