Niva Bupa Health Insurance Company says this I Day ‘Sirf Chutti Mat Manao’

As Indians gear up to celebrate the 78th Independence Day, Niva Bupa Health Insurance Company Limited (formerly known as Max Bupa Health Insurance Company Limited) has launched a media campaign "Sirf Chutti Mat Manao” to drive the adoption of health insurance.

This campaign by Niva Bupa encourages Indians to get health insurance and access a holistic health ecosystem.

Talking about this campaign, Nimish Agrawal, Executive Vice-President and Chief Marketing Officer at Niva Bupa said, "Freedom is truly enjoyed when we take some concrete steps to secure it. Taking care of our health is the starting point to claim and enjoy our lives to its fullest. The rising cost of health care has made quality healthcare inaccessible to many, even the ones who think they can afford it. Health Insurance has become a basic necessity and yet many people do not consider the category because of sheer neglect.

The campaign will be amplified using print and radio advertisements in addition to company’ social media channels. Actor, Mohammed Zeeshan Ayyub will lend his voice to the campaign.

Speaking on this collaboration the actor said, “I instantly connected with the thought behind this campaign by Niva Bupa and when the lines were shared with me, it completely resonated with me. We tend to take many things for granted in our lives and independence is one such thing that perhaps people of our generation do not realize the value of. This independence has been achieved with great struggle and it is very important for each one of us to protect this independence. Just as it is important for us to secure the freedom of our nation, it is also important for us to secure financial freedom from medical emergencies and costly hospitalization bills. Health insurance is the best way to safeguard not just our health but also our savings.”