O&M bags a Gold Lion at Design Lions; McCann wins Bronze Lion Campaign
O&M's campaign Cleft To Smile for Operation Smile India creates a wave this year at Cannes. McCann's win was for Perfetti’s Big Babol campaign
O&M’s :{TO:) CLEFTTOSMILE was shortlisted in the Large Scale Logo subcategory. It was a campaign to raise awareness about cleft for Operation Smile India. It was also shortlisted for Direct Lions. The idea :{to:) CleftToSmile – is a ‘typable’ logo to bring the Cleft in the public eye by making it the world’s most tweeted logo.
McCann Worldgroup’s Mango, Pear and Tangerine entries for Big Babol’s campaign were shortlisted in the Print and Poster subcategory.
The Design Grand Prix went to a Norwegian agency Anti Bergen for Bergen International Festival Brand Campaign.
