OMG earlier secured the bank's account in 2018
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Published:
Sep 7, 2023 8:08 AM
1 min read
Omnicom has bagged HSBC Bank's global media planning and buying account, as per media reports.
The global account is said to be worth $400 million.
As per a report, the pitch process went on for about 6 months.
Till 2018, Mindshare had the global account for about 13 years, post which it went to Omnicom.
An HSBC spokesperson was quoted as saying that the bank tries to "select the best partners to maximise the effectiveness of our investment".
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