ONGC empanels three agencies for its Rs 50 cr corporate account
ONGC has finalised three agencies for its corporate account which include RK Swamy BBDO, Equus and the incumbent Grey Worldwide. The account size is in the region of Rs 50 crore.
ONGC has finalised three agencies for its corporate account which include RK Swamy BBDO, Equus and the incumbent Grey Worldwide. The account size is in the region of Rs 50 crore.
Confirming this to exchange4media D K Das, DGM, Corporate Communication, ONGC said, “Out of the 20 agencies in the fray, we have finalised these three because of their all India presence, turnover, ability to handle large corporate account and their strength in multimedia advertising.”.
“The agencies’ role would be to develop creative solutions for repositioning the ONGC brand,” Das informed..
On a turnover of Rs 50 crore ONGC made a bet profit of Rs 1400 crore last year. “We are looking to grow at a fast pace as a fully integrated Multinational and our corporate identity is a critical aspect in this endeavour,” expressed Das..
Recently GREY Worldwide has bagged the creative duties of ONGC retail business.
