Oral Care advertising in Print dips 21% in 2004: AdEx study

While the Oral Care advertising in Print dipped in 2004, toothbrushes is the only category to show growth. Significantly, toothpastes constituted a whopping 73 per cent of the Oral Care Print advertising, with Colgate Palmolive being the top advertiser.

e4m by exchange4media Staff
Published: Feb 28, 2005 12:10 PM  | 1 min read
Oral Care advertising in Print dips 21% in 2004: AdEx study
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While the Oral Care advertising in Print dipped in 2004, toothbrushes is the only category to show growth. Significantly, toothpastes constituted a whopping 73 per cent of the Oral Care Print advertising, with Colgate Palmolive being the top advertiser.

Published On: Feb 28, 2005 12:10 PM 
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