Overview of advertising on magazines in Jan-Sept 2007: AdEx study
Advertising on magazines rose by 55 per cent in Jan-Sept 2007, as compared to Jan-Sept 2006. Women and current affairs magazines had the maximum genre advertising shares, while fashion and lifestyle was the fastest growing genre in Jan-Sept 2007, as compared to last three years. Most advertising was done on monthly magazines, while an advertising ratio of 70:30 was seen among English and regional magazines.
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Published: Dec 3, 2007 6:41 AM | 1 min read
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Advertising on magazines rose by 55 per cent in Jan-Sept 2007, as compared to Jan-Sept 2006. Women and current affairs magazines had the maximum genre advertising shares, while fashion and lifestyle was the fastest growing genre in Jan-Sept 2007, as compared to last three years. Most advertising was done on monthly magazines, while an advertising ratio of 70:30 was seen among English and regional magazines.
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