Percept adds Rs 40 crore to its annualized billings

Percept has bagged the creative duties of Mahananda Dairy, Kingsbury personal and home care products and Arlem Breweries. This development was confirmed by Rajesh Pant, CEO, Percept who stated on the occasion, “The newly bagged accounts ought to add at least Rs 40 crore to Percept’s annualized billings. And these are brands which are doing considerably well in the local market and have decided to push their advertising and media spends on account of it. We pitched for these businesses, in the last couple of months, though we don’t have much of an inkling of the rival agencies that were involved. What put Percept apart from the competition, is our astute sense of brand communication and the strategic direction that we are able to give to any piece of advertising.”

The deal was inked with these clients in the past week. Pant adds, “We have set some creative targets for ourselves for the future, which ought to ensure the quality of the creative product. And yes, we hope to retain our winning spree by actively pitching for businesses.”

As for a brief on the clients, Mahananda Diary‘s caliber is displayed by the fact that it distributes nearly 740,000 litres of milk daily in Mumbai. The diary has its stamp on the whole of Maharashtra, and has in recent times, developed spruced up its distribution in a big way. Kingsbury on the other hand deals in the arena of personal care and home care, and has two brands called Tantra and Indaz which operate at localized points.

Meanwhile Arlem Breweries, a Goa based company has brands such as Arlem Pilsner, Arlem Lager, Arlem premium Lager, Cannon - 10000 Super Strong, Double Gold, Coromandal Super Strong, Goa Pilsner Dry and Arlem Diet in its portfolio.