Perfetti appoints Leo Burnett as third creative agency
Perfetti Van Melle India Pvt. Ltd. has chosen Leo Burnett as the third agency to handle creatives for the company’s three new products that will be launched later this year. O&M and McCann Erickson are other two agencies working for Perfetti which has an ad-spend of a cool Rs 50 crore. The media duty will continue to rest with Madison.
Perfetti Van Melle India Pvt. Ltd. has chosen Leo Burnett as the third agency to handle creatives for the company’s three new products that will be launched later this year. O&M and McCann Erickson are other two agencies working for Perfetti which has an ad-spend of a cool Rs 50 crore. The media duty will continue to rest with Madison.
Confirming the development to exchange4media, Stefano Pelle, Managing Director, Perfetti India, said, “We are on an expansion spree. Our existing agencies are O&M and McCann Erickson. We signed on Leo Burnett three days ago as our third creative agency.”
Presently, McCann Erickson handles Alpenliebe and Big Babol which are the fastest growing brands from the Perfetti stable. O&M handles the creatives for Alpenliebe Lollipop and Center Shock, Perfetti’s first brand in the Indian market.
