PhonePe ropes in Mammooty, Kichcha Sudeep and Mahesh Babu
The smartphone maker has introduced a new feature PhonePe SmartSpeakers
PhonePe has announced the launch of a first-of-its-kind celebrity voice feature on its SmartSpeakers in collaboration with actors Mammooty, Kichcha Sudeep and Mahesh Babu across Kerala, Karnataka, Andhra Pradesh, and Telangana respectively.
This new feature will allow PhonePe SmartSpeakers to validate customer payments in the respective region’s celebrity voice. It is available across India in English and the respective regional languages - Malayalam, Kannada, and Telugu.
PhonePe had previously also launched the celebrity voice feature on its SmartSpeakers in collaboration with Amitabh Bachchan in Hindi and English languages.
Speaking on this new and distinctive offering, Yuvraj Singh Shekhawat, Chief Business Officer - Merchant Business at PhonePe said, “Our extensive network of over 3.8+ crore merchants is spread across different regions in India, each with its unique linguistic needs for payment validation. Through partnerships with various renowned celebrities, we are adapting and tailoring our services to meet such distinct needs of our merchants creatively. This ensures the efficient use of our devices while also boosting the appeal of the PhonePe SmartSpeaker among both merchants and customers.”
