"PR has played a pivotal role in transforming Motorola into a strong consumer brand"
Arati Mukerji, Head of Consumer Communications, India & South West Asia, Motorola Mobile Devices, says that PR has helped transform a fundamentally technology brand into a strong consumer brand. She adds that digital technologies are fuelling a culture that values individual voices over institutional ones. The challenge is to find ways to connect with stakeholders that make an impact.
by
Published: Nov 7, 2007 7:13 AM | 1 min read
Follow Us
Arati Mukerji, Head of Consumer Communications, India & South West Asia, Motorola Mobile Devices, says that PR has helped transform a fundamentally technology brand into a strong consumer brand. She adds that digital technologies are fuelling a culture that values individual voices over institutional ones. The challenge is to find ways to connect with stakeholders that make an impact.
Read more news about Marketing News, Advertising News, PR and Corporate Communication News, Digital News, People Movement News
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook,
YouTube
&
Google
News