Radio will be about 8-9 pc of total ad industry: Prashant Panday

“Radio will be about 8-9 per cent of the total ad industry. It will grow rapidly, especially after Phase III is rolled out… Radio has been and continues to be a very sexy medium,” says Prashant Panday, Executive Director & CEO, Radio Mirchi.

e4m by exchange4media Staff
Published: Jun 18, 2011 8:38 AM  | 1 min read
Radio will be about 8-9 pc of total ad industry: Prashant Panday
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“Radio will be about 8-9 per cent of the total ad industry. It will grow rapidly, especially after Phase III is rolled out… Radio has been and continues to be a very sexy medium,” says Prashant Panday, Executive Director & CEO, Radio Mirchi. More

Published On: Jun 18, 2011 8:38 AM