prashant-panday

Audio entertainment space on the cusp of a huge explosion: Prashant Panday, Mirchi

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The MD and CEO of ENIL (Mirchi) talks to e4m about the launch of its new mobile app - Mirchi Plus -  the marketing strategy and the importance of building organic reach

Shantanu David Jul 1, 2022 8:33 AM

Hope runs high as Anurag Thakur takes charge of I&B Ministry

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As the M&E industry welcomes the newly anointed minister, it looks forward to a level-playing field for stakeholders and a strong policy roadmap for recovery and growth in the post-Covid era

exchange4media Staff Jul 9, 2021 8:15 AM

‘We are a one-stop shop and we would describe ourselves as solution consultants’

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Prashant Panday, Managing Director & CEO, Mirchi, on the transformation of the iconic Radio Mirchi brand into a city-centric, entertainment company

Christina Moniz Dec 10, 2020 8:50 AM

Radio industry hopeful of a well-tuned Q4?

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Top players share insights into why radio took a hit during the pandemic and how the upcoming quarter is shaping up for the medium

Eularie Saldanha Sep 22, 2020 9:12 AM

L&K Saatchi & Saatchi bags creative and strategic duties of Mirchi

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L&K Saatchi & Saatchi was chosen to elevate the brand properties following a multi-agency pitch

exchange4media Staff Feb 10, 2020 8:14 AM