The MD and CEO of ENIL (Mirchi) talks to e4m about the launch of its new mobile app - Mirchi Plus - the marketing strategy and the importance of building organic reach
As the M&E industry welcomes the newly anointed minister, it looks forward to a level-playing field for stakeholders and a strong policy roadmap for recovery and growth in the post-Covid era
Prashant Panday, Managing Director & CEO, Mirchi, on the transformation of the iconic Radio Mirchi brand into a city-centric, entertainment company
Top players share insights into why radio took a hit during the pandemic and how the upcoming quarter is shaping up for the medium
L&K Saatchi & Saatchi was chosen to elevate the brand properties following a multi-agency pitch