Ralson India scouts for a creative agency
Presently the account is being handled by Triton Communication
Ralson India, one of India’s leading automotive and bicycle tyre manufacturing company is calling for a pitch from mid-sized advertising agencies based out of New Delhi for creative solutions.
Yogeshwar Sharma, GM, Advertising at Ralson India said, “Presently, our account is being handled by Triton Communications and the contract with them is getting over in the middle of February. However, we want to start with the pitch process soon which will take place in Delhi.”
Ralson India has been there in the market for more than 45 years now and specialises in manufacturing two-wheeler, three-wheeler, LCV and tractor segments. The company which has a turnover of Rs 800 crore markets their tyres under brand names Ralson & Ralco and have country wide distribution network of authorised dealers. They export their tyres worldwide too. The company’s mega factory based in Ludhiana is spread over 46 acres and employs a workforce of over 4000 skilled and semi-skilled professionals. The Head office of the company is in New Delhi.
