Authors
A look at how brands are engaging online with their audiences as they try to leverage Justin Bieber’s maiden India concert
Sarmistha Neogy May 10, 2017 8:03 AM
The two telecom giants return to the combat zone with their new 360-degree campaigns as they compete for brand recall, consumers
Sarmistha Neogy May 9, 2017 8:05 AM
The campaign ‘Your Second Home’ has been conceptualized and executed by ADK Fortune
Sarmistha Neogy May 4, 2017 7:51 AM
The campaign conceptualized by J.Walter Thompson talks about the extent to which people can go to lay their hands on their favourite Pulse candy
Sarmistha Neogy May 3, 2017 8:05 AM
Before joining NDTV, he was the Dean and Head of Training at International school of Media Studies
Sarmistha Neogy Jan 16, 2017 8:06 AM
O&M took a refreshing stance to highlight the qualities of the paint, through a romantic musical drama where Kapoor is seen as a classical singer
Sarmistha Neogy Jan 12, 2017 8:06 AM
The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas
Sarmistha Neogy Jan 11, 2017 8:13 AM
According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent
Sarmistha Neogy Jan 11, 2017 8:10 AM
Pierce Brosnan, MS Dhoni, Ranveer Singh, Aamir Khan, PM Modi, Salman Khan made news last year for their endorsements
Sarmistha Neogy Jan 4, 2017 8:02 AM
Earlier to this, he was working as the Creative Supervisor at DDB Mudra, Kolkata
Sarmistha Neogy Jan 3, 2017 1:41 PM
We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only discount led...
Sarmistha Neogy Jan 2, 2017 7:57 AM
From Pierce Brosnan appearing in a Pan Bahar ad, ASCI forming guidelines on pan masala ads to Bollywood stars being served notices for endorsing products belonging to these categories, 2016 was nothing short of controversial for pan masala brands
Sarmistha Neogy Dec 29, 2016 8:38 AM
From getting celebrities as their brand ambassadors, associating with big ticket events & allocating huge marketing spends, Chinese handset manufacturers ruled the roost this year
Sarmistha Neogy Dec 27, 2016 8:34 AM
Brands like Ola, Havells, Jack & Jones and Paytm came under social media scanner because of their controversial or ‘sexist’ creatives
Sarmistha Neogy Dec 26, 2016 8:13 AM
Porwal on how the year was for Alchemist, challenges faced because of demonetisation, clients acquired, leadership change and celebrity endorsers
Sarmistha Neogy Dec 26, 2016 8:11 AM
The ad conceptualised by Purnima Advertising was trending on Twitter on Wednesday
Sarmistha Neogy Dec 15, 2016 8:21 AM
Post demonetisation, Amazon India had stopped their COD service for 48 hrs to allow the logistics team to stabilise their operation and adjust dealing with new notes
Sarmistha Neogy Dec 15, 2016 8:20 AM
So while Paytm has been the most aggressive of the lot, the others like FreeCharge & MobiKwik are also trying their best to milk the most in this situation
Sarmistha Neogy Dec 13, 2016 8:38 AM
Sonata watches has recently unveiled their latest safety watch called ACT- specially designed for women
Sarmistha Neogy Dec 12, 2016 8:16 AM
On the other hand, multiplexes witness growth, as more and more customers opt for online booking mediums
Sarmistha Neogy Dec 8, 2016 8:06 AM
The ‘Har Ek Friend Zaroori Hota Hain’ campaign was first released in 2011 and it was the agency’s first piece of communication made for Airtel
Sarmistha Neogy Dec 7, 2016 8:06 AM
E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers
Sarmistha Neogy Dec 5, 2016 8:51 AM
MobiKwik, Paytm, FreeCharge to hire fresh talent from India’s best colleges in the coming placement season
Sarmistha Neogy Dec 1, 2016 8:07 AM
&TV’s ‘Bhabiji Ghar Par Hain’, ‘Taarak Mehta Ka Ooltah Chashmah’ and ‘Chidiya Ghar’ on Sab TV have integrated demonetisation in their tracks
Sarmistha Neogy Nov 28, 2016 8:10 AM
Single-screen theatres face the brunt of demonetisation while online players woo multiplex customers
Will Shah Rukh Khan’s ‘Dear Zindagi’, which releases today, also face the heat of demonetisation?
Sarmistha Neogy Nov 25, 2016 8:04 AM
Inspite of brands adding extra incentives for people to use more of cards and e-wallets, there is currently a cash crunch situation in the market
Sarmistha Neogy Nov 23, 2016 9:55 AM
The new craze is yet to pick up in India, with only the lifestyle and hospitality brands going for it till now. Brands like Pantaloons, Vogue, Red FM, Radio One, Yes Bank, JW Marriott Juhu and Sahar have picked up the challenge
Sarmistha Neogy Nov 23, 2016 8:07 AM
The brand has planned an aggressive marketing strategy to promote their newly launched V5 selfie-focussed smartphone in India
Sarmistha Neogy Nov 16, 2016 8:05 AM
Paytm, FreeCharge, MobiKwik, Ola Money see spurt in user base, traffic and merchant enquiries
Sarmistha Neogy Nov 14, 2016 8:09 AM
Paytm, MobiKwik, Bluestone, Big Bazaar and Zomato encash on PM Modi’s surgical strike on black money
Modi yesterday announced demonetisation of Rs 1000 and Rs 500 notes, making these notes invalid
Sarmistha Neogy Nov 9, 2016 8:15 AM
We spoke to digital and branding experts to understand the pros and cons of using these unconventional faces to endorse brands
Sarmistha Neogy Nov 7, 2016 9:02 AM
The current spot is expected to run for another month which will then get followed with another relationship story
Sarmistha Neogy Nov 4, 2016 8:03 AM
Urban Ladder has announced plans to open offline stores and also list on e-commerce portals such as Flipkart and Amazon
Sarmistha Neogy Oct 27, 2016 8:08 AM
Though the festive marketing spends are lesser in proportion to the previous year, but media planners expect that the momentum will continue till Christmas
Sarmistha Neogy Oct 26, 2016 8:10 AM
Campaign, conceptualised by Utopeia, is based on the theme of doing something good for others and bringing a smile to their face
Sarmistha Neogy Oct 25, 2016 8:36 AM
Wrigley has launched a 360 degree campaign to mark the entry of their brand into the mints space in India with Doublemint
Sarmistha Neogy Oct 25, 2016 8:09 AM
Maintaining the emotional tonality, the video has seamlessly integrated the feature of the phone in the four-minute long video
Sarmistha Neogy Oct 20, 2016 8:07 AM
Pops recently stepped down as the Chief Creative Officer from SapientNitro after two years
Sarmistha Neogy Oct 19, 2016 8:13 AM
A week ago, both the actor as well as the creative got trolled heavily on social media with people pointing out the health risk concerns involved with the product
Sarmistha Neogy Oct 18, 2016 8:08 AM
Jiten Mahendra of Max Fashion spoke about the campaign conceptualised by JWT, marketing mediums, target audience, reach of the brand, competition scenario and key challenges in this category
Sarmistha Neogy Oct 17, 2016 8:04 AM
Snapdeal which had entered the BARC top advertisers list last week, slipped from the third spot to the sixth place for week 40 with 19,143 insertions
Sarmistha Neogy Oct 14, 2016 8:03 AM
The two videos under the campaign ‘DaroNahiKaro’ revolves around relationships and aims at motivating people to live a stress-free life
Sarmistha Neogy Oct 13, 2016 8:04 AM
Following a furore on social media, the brand came out with a statement saying that there is lack of awareness about the product Pan Bahar which has no nicotine or tobacco
Sarmistha Neogy Oct 10, 2016 7:56 AM
Cab service provider Uber finally launches India brand campaign that shows daily life of its drivers and passengers
Sarmistha Neogy Oct 4, 2016 8:13 AM
Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty
Sarmistha Neogy Oct 3, 2016 8:08 AM
Popular strategies vary from using celebrities as brand ambassadors, relying on humour, educating consumers on paint as a category and others
Sarmistha Neogy Sep 29, 2016 9:52 AM
The fact that these three players will have their respective sale offers running during the same time, it is expected that we will witness more media blitzkrieg, including front page jacket wars and taking potshots at each other’s creative while the sale is on
Sarmistha Neogy Sep 29, 2016 9:45 AM
According to reports, the estimated spends to promote the campaign conceptualised by Ogilvy & Mather is around Rs 40 crore in the next 5-6 weeks
Sarmistha Neogy Sep 26, 2016 8:10 AM
The objective of the campaign conceptualised by J. Walter Thompson is to target the secondary audience- Kids
Sarmistha Neogy Sep 23, 2016 7:49 AM
The channel has recently changed their strategy to become a 24-hour music channel, from a youth general entertainment channel
Sarmistha Neogy Sep 19, 2016 8:09 AM
The campaign has garnered more than 2 lakh views on YouTube and shared more than 3,000 times on Facebook in the last three days
Sarmistha Neogy Sep 14, 2016 8:08 AM
ASCI Board has very little role in determining whether an ad is offending or not: Srinivasan K Swamy
In a quick chat, Srinivasan K Swamy, Chairman & Managing Director, RK Swamy spoke of his plan of action as Chairman of the Board of The Advertising Standards Council of India, the current challenges in his new role and more...
Sarmistha Neogy Sep 13, 2016 8:23 AM
Both iPhone 7 and iPhone 7 Plus will go on sale in India on October 7 this year
Sarmistha Neogy Sep 9, 2016 8:08 AM
Snapdeal has allocated more than Rs 200 crore on a 360 degree marketing campaign over the next 60-days
Sarmistha Neogy Sep 7, 2016 8:32 AM
In order to promote the latest range, an Indian version of the ‘Champion song’ and TVCs will be launched
Sarmistha Neogy Sep 6, 2016 8:30 AM
While Airtel launched their 4G campaign with Sasha Chhetri, Vodafone got back their pug after four years and Idea Cellular highlighted how 4G can change a life for the better
Sarmistha Neogy Aug 31, 2016 8:09 AM
Virat Kohli is at the helm of his career and is surely enjoying a lot of attention from brands for endorsements
Sarmistha Neogy Aug 30, 2016 8:07 AM
Popular e-commerce portal Myntra started trending on Friday morning for a creative that might have hurt the Hindu sentiments
Sarmistha Neogy Aug 27, 2016 1:01 PM
Extensive marketing is being done, which includes full-page advertisements of the programme and two TVCs conceptualised by Lowe Lintas
Sarmistha Neogy Aug 24, 2016 8:06 AM
Ajay Gupta, Managing Director, Capital Foods speaks about the latest brand film, means of promotion, company plans, markets that work well for Ching’s and current challenges in the FMCG category
Sarmistha Neogy Aug 22, 2016 7:55 AM
The campaign comprises of three films conceptualised by DDB Mudra and the first film is out till now
Sarmistha Neogy Aug 19, 2016 8:26 AM
Mihir Kulkarni Head, Brand & Retention, Marketing, Pepperfry gets talking on the brand’s latest campaign, their festive plans, budget allocation, size of the furniture market, challenges, competition from IKEA and others...
Sarmistha Neogy Aug 18, 2016 8:02 AM
While Ferro Rocher &PaperBoat have innovated on their packaging, Amazon India, Exide Life have used a quirky tone to highlight the importance of this special bond
Sarmistha Neogy Aug 18, 2016 8:01 AM
Even though the players had their individual discount war raging on the site, there was no big marketing blitzkrieg seen either on TV, print or on the outdoor medium
Sarmistha Neogy Aug 16, 2016 7:55 AM
Media reports suggest Colors will pull Kavach off air before its scheduled date, to be replaced with Naagin 2 in September
Sarmistha Neogy Aug 10, 2016 7:35 AM
The brand has used more than 8 to 10 newspapers for publishing the ads, there will be around 2-3 insertions per publications
Sarmistha Neogy Aug 9, 2016 8:23 AM
The video has already garnered 5.1 million views on YouTube. The ad is being talked about across social media channels and people have been largely receptive to its strong message
Sarmistha Neogy Aug 9, 2016 8:14 AM
Inspite of being mired with numerous controversies, interest from the brands all around the world continues to remain high
Sarmistha Neogy Aug 3, 2016 8:05 AM
Srinivasan K Swamy was recently awarded AAAI’s Lifetime Achievement Award-2016. Swamy spoke about the changes in the advertising landscape, the challenges in this domain, his advice for youngsters joining the industry and the overwhelming role of digital in today’s life
Sarmistha Neogy Aug 1, 2016 7:51 AM
Epic Spiritual’s video 'Nike Da Da Ding: Other Women'shows the other side by featuring everyday women and their struggles
Sarmistha Neogy Jul 29, 2016 7:54 AM
We spoke to brand consultants and digital experts in order to understand what this deal means for the consumers and whether Flipkart took the right decision by acquiring a 'loss making company' like Jabong
Sarmistha Neogy Jul 27, 2016 7:56 AM
After the verdict of Salman was announced, Twitteratis were having their share of fun with hilarious posts and memes on social media. As a result of this, #SalmanKhan was trending all throughout the day
Sarmistha Neogy Jul 26, 2016 8:04 AM
Amazon, Flipkart, HomeShop18, Grofers and Nearbuy were quite active on social media by offering consumers various deals and discounts to cash on the Kabali fever.
Sarmistha Neogy Jul 25, 2016 8:24 AM
Other than winning the Glass Lion (Gold), the campaign also bagged a metal each in Cyber, Creative Effectiveness, Film and the inaugural Entertainment categories at Cannes
Sarmistha Neogy Jul 25, 2016 8:19 AM
Michelin unveils its maiden TVC for the two-wheel tyre category in India with an aim to target non metro cities and to establish a strong brand connect
Sarmistha Neogy Jul 22, 2016 8:06 AM
Recently, Varuna Pumps, Finolex Fans, Cello Butterflow, Coverfox and HDFC Ergo have used interesting and engaging narratives to communicate with their audience on both television and the digital mediums to create a strong brand recall
Sarmistha Neogy Jul 22, 2016 8:04 AM
This is Wieden+Kennedy’s first-ever campaign for Nike in India, since winning the business in 2015 after a competitive pitch
Sarmistha Neogy Jul 13, 2016 7:56 AM
It is estimated that the ad spends from the Chinese players, including Vivo, Oppo, LeEco, Gionee and others have almost doubled in 2016. According to media reports, these players accounted for more than 55% of the total Rs 1,200 crore Smartphone advertising market in India
Sarmistha Neogy Jul 11, 2016 8:23 AM
While Urban Clap champions the cause of ‘same sex relationship’, Jabong takes a bold stand by breaking usual fashion clichés & TataCLiQ gets an unlikely protagonist in the form of a camel in their maiden ad
Sarmistha Neogy Jul 9, 2016 8:15 AM
Scarecrow Communications has tried to revive the artistic short film format, which is getting lost these days through these films
Sarmistha Neogy Jul 7, 2016 8:02 AM
Khan's biggest release this year for Eid - Sultan has garnered attention from brands like Timex, Relispray, Force, Videocon, Astral Pipes, Micromax, Escort Tractors, CP Plus &Paras Ghee
Sarmistha Neogy Jul 5, 2016 7:58 AM
Most of these brands have been leveraging their association with Sultan through separate advertising campaigns and contests which are running on TV
Sarmistha Neogy Jul 5, 2016 7:55 AM
We spoke to advertising and media experts to understand, the challenges and the areas where India needs to work hard to move up the chart
Sarmistha Neogy Jul 4, 2016 8:27 AM
A whopping 26 Grand Prix awards were handed out over the past one week. A number of integrated campaigns, making clever use of digital display, social media and print in engaging ways, took home a slew of awards across categories.
Sarmistha Neogy Jun 30, 2016 8:05 AM
Medulla Communications won the coveted Healthcare Agency of the Year title- a first for the country and also 7 metals in the Cannes Lions Pharma category
Sarmistha Neogy Jun 28, 2016 8:32 AM
Nitin Kukreja, CEO, Star Sports and Ajit Mohan, CEO, Hotstar reveal how the respective platforms will be promoting 2016 Olympics, the advertisers on board and their marketing strategies for the event
Sarmistha Neogy Jun 17, 2016 8:02 AM
Among the few findings of the report, Amazon has the highest top of the mind recall (25%) followed by Flipkart (21%) and Snapdeal (20%)
Sarmistha Neogy Jun 15, 2016 8:16 AM
The channel has released their new campaign titled ‘Don’t Watch Fake, #AsliPanga Dekh’ for the tournament which will start on June 25. With a dash of melodrama and humourous twist, the campaign is already getting noticed for its innovative approach
Sarmistha Neogy Jun 14, 2016 7:49 AM
The ad conceptualised by Lowe Lintas highlights the benefits of their 4G service in the commercial, like high-speed, great quality, video calling & live-streaming
Sarmistha Neogy Jun 9, 2016 7:54 AM
While political groups filed FIRs against him, the video was a hot topic of discussion across news channels and also grabbed prime time space on Times Now's The Newshour. Not only did
Sarmistha Neogy Jun 6, 2016 8:05 AM
The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs
Sarmistha Neogy Jun 3, 2016 8:06 AM
While Vadilal, Havmor have launched high-decibel campaigns, London Dairy is focusing on upgrading consumers to their products, Magnum has slashed their pricing and others have introduced new flavours
Sarmistha Neogy Jun 1, 2016 8:25 AM
Banjara’s, a herbal product brand based in South India, has recently launched a campaign titled ‘Be Fair to your loved ones, stop asking them to be FAIR’. With the help of the hashtag #proudofmycolour the brand is promoting their movement against colour biasness in India
Sarmistha Neogy May 27, 2016 8:11 AM
After witnessing high profile exits and devaluation, now the ecommerce giant is in the midst of another crisis after it deferred the joining of campus recruits from top notch B-schools
Sarmistha Neogy May 27, 2016 8:04 AM
The ad conceptualised by L &K Saatchi & Saatchi highlights the physical inconvenience, time escalations, budget overruns and lack of design options when it comes to making furniture at home
Sarmistha Neogy May 25, 2016 8:09 AM
This campaign aims to influence India’s offline shoppers by addressing their inhibitions towards online fashion and show them, in a light hearted way, how easy and fun shopping on Myntra is
Sarmistha Neogy May 24, 2016 8:18 AM
In an interview with exchange4media, Bobby Pawar, Managing Director & Chief Creative Officer, Publicis Worldwide speaks about his journey at Publicis, about Partha Sinha’s exit, his expectation at Cannes, how social media is over taking creative freedom and more...
Sarmistha Neogy May 23, 2016 8:02 AM
Telangana, Haryana, Uttar Pradesh, Tamil Nadu, Maharashtra, Gujarat, Karnataka, Chhattisgarh, Andhra Pradesh, Assam and Kerala are the states being targeted in this campaign
Sarmistha Neogy May 20, 2016 8:12 AM
Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers
Sarmistha Neogy May 19, 2016 8:49 AM
Social media was used effectively by the government as well as the brands to motivate citizens to vote, in spite of the heavy rainfall in Tamil Nadu
Sarmistha Neogy May 17, 2016 8:12 AM
The video conceptualised by Orchard Advertising highlights the point that brands don’t require sexist commercials to sell their product
Sarmistha Neogy May 16, 2016 8:01 AM
From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides
Sarmistha Neogy May 13, 2016 8:33 AM
The campaign conceptualised by Publicis is the story of a couple with different characteristics and how they engage in fun banter while relishing the Maggi Hot and Sweet sauce
Sarmistha Neogy May 13, 2016 8:12 AM
Dating app Tinder, which recently released their new communication for the Indian audiences on Facebook has caused a stir across social media channels. The brand has invited a lot of flak for its new campaign, which is specifically targeted at the Indian youth
Sarmistha Neogy May 13, 2016 8:01 AM
The one hour fiction-finite show, which was launched in November last year, was supposed to go off air this month. However, owing to the high TRPs it has been garnering, the channel has decided to extend the show by a month
Sarmistha Neogy May 12, 2016 8:03 AM
According to the HSBC report, Zomato’s valuation has been halved and now stands at $500 million. A claim which has been strongly contested by the company
Sarmistha Neogy May 10, 2016 8:26 AM
Brands across categories leveraged their association with Mother's Day. By taking the emotional route to find a deep connect with the audience, some brands concentrated only on delivering the message, while others seamlessly integrated the product in the communication
Sarmistha Neogy May 9, 2016 7:49 AM
Tweeps accused Goibibo of blatantly copying MakeMyTrip’s #BefikarBookKar slogan, which was launched with Alia Bhatt and Ranveer Singh in March
Sarmistha Neogy May 6, 2016 8:06 AM
The campaign conceptualised by Lowe Lintas takes the ‘Daag Ache Hain’ proposition of the brand forward
Sarmistha Neogy May 4, 2016 8:13 AM
The Network’s English Cluster, comprising of Movies Now HD, Romedy Now HD and MN+ have launched a new campaign to urge viewers to shift to HD viewing
Sarmistha Neogy May 2, 2016 8:07 AM
The weekend programming across Hindi GEC’s is a far cry from what it used to be few years back. The transformation is unmissible and more targeted and innovative than ever before to garner maximum viewership
Sarmistha Neogy May 2, 2016 8:06 AM
The popular candy ‘Pulse’ from the house of DS Group recently crossed Rs 100 crore in sales in a span of just 8 months
Sarmistha Neogy Apr 28, 2016 8:09 AM
Brands are trying various innovative marketing approaches to reach out to their customers, with up to 50-60 million footfalls expected at Ujjain Kumbh over a period of one month
Sarmistha Neogy Apr 27, 2016 8:15 AM
The brand has also roped in Sachin Tendulkar as the face of the campaign and he will be promoting ‘DBS Digibank’ across platforms
Sarmistha Neogy Apr 27, 2016 8:07 AM
IPL is playing a vital role today. Advertisers have been using IPL to launch any brand or start a new campaign. Its been a great help in triggering sales. Read more.
Sarmistha Neogy Apr 25, 2016 7:57 AM
IPL is turning out to be a feast for brands that want to launch anything new, be it a new product, a rebrand or simply a new campaign that triggers sales
Sarmistha Neogy Apr 25, 2016 7:57 AM
The format for this year’s Bigg Boss has few new additions. For the first time the show has been thrown open to public participation
Sarmistha Neogy Apr 22, 2016 8:12 AM
&TV has seen a 54% growth in viewership since its launch and 70% increase in weekday Prime Time and has managed 100+ GRPs in HSM Metros
Sarmistha Neogy Apr 20, 2016 8:08 AM
With the rise of the social media platforms, brands across categories are realising the importance of having a crisis management strategy in place, especially when consumers take to the social media to dent a brands image
Sarmistha Neogy Apr 19, 2016 8:08 AM
Parle Group has recently released their maiden communication for the product Mexitos which was launched in the market in August 2015. B. Krishna Rao, Deputy Marketing Manager, Parle Products spoke to exchange4media about the marketing plans of Mexitos, the target segment, the size and the challenges in this category and more
Sarmistha Neogy Apr 18, 2016 7:57 AM
Brands in the lingerie space are gradually moving from objectifying women or attracting men's attention to spreading awareness among women about the need to choose the right lingerie
Sarmistha Neogy Apr 18, 2016 7:49 AM
The popularity of social media has forced brands; both established and newly launched, to adopt new communication strategies to lure the digital-friendly consumers who will only pay attention if the brand communication stands out from the clutter
Sarmistha Neogy Apr 14, 2016 8:11 AM
Carol Foley, Executive Vice-President, Director of the Human Lab, Leo Burnett Worldwide visited Mumbai recently to participate in a two day workshop to discuss the prospects of its measurement tool--HumanKind Quotient
Sarmistha Neogy Apr 14, 2016 8:09 AM
The campaign titled ‘Yeh ghar sirf ghar nahi, Yeh ghar meri jaan hai’ highlights that home buying is an emotional journey, and Housing.com is a trusted partner in this journey
Sarmistha Neogy Apr 12, 2016 8:02 AM
On the final day of Goafest 2016, Carter Murray, Worldwide CEO, FCB spoke on the topic ‘Surviving and thriving in a time of intense change’ and how digital consumption is redefining the marketing game
Sarmistha Neogy Apr 11, 2016 7:58 AM
He also spoke about how RedBus has grown in the last ten years, the kind of challenges they faced and how it has innovated to keep itself ahead of everyone
Sarmistha Neogy Apr 9, 2016 8:09 AM
Chandramouli Venkatesan, Managing Director, Mondelez India spoke about ‘Three things which agencies need to do to make themselves better’ during a discussion that focused on the client-agency equation
Sarmistha Neogy Apr 8, 2016 7:59 AM
Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event
Sarmistha Neogy Apr 6, 2016 8:02 AM
Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event
Sarmistha Neogy Apr 6, 2016 8:02 AM
Chinese smart phone brand Vivo, which has replaced PepsiCo as the title sponsor for the Indian Premier League (IPL) Season 9, has allocated a budget of Rs 200 crore to leverage its association with the event
Sarmistha Neogy Apr 6, 2016 8:02 AM
While MakemyTrip has roped in popular faces like Ranveer Singh and Alia Bhatt, Yatra.com has released a new digital video which takes a dig at Kanhaiya Kumar
Sarmistha Neogy Apr 5, 2016 8:09 AM
exchange4media in association with BBC World News held the second edition of the ‘One on One series’. The guest of honour on the occasion was Rana Kapoor, MD & CEO, YES Bank, who spoke to BBC’s Ros Atkins and shared his insights on the subject
Sarmistha Neogy Apr 4, 2016 7:52 AM
Ola introduced the concept of #OlaRooms, inviting people to spend the night in cabs
Sarmistha Neogy Apr 2, 2016 7:28 AM
While Vodafone has got its iconic pug back to announce their 4G network, Airtel has added a humorous twist to its campaign storyline for better connect with the audiences
Sarmistha Neogy Mar 28, 2016 8:01 AM
To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation
Sarmistha Neogy Mar 23, 2016 7:57 AM
To promote the sporting event and create hype around it, Sony Pictures Network (SPN) has launched a creative campaign ‘Ek India Happywala’ in order to deliver the message of happiness across the nation
Sarmistha Neogy Mar 23, 2016 7:57 AM
Trendspotting: Gaana.com, Biba, Lays & Tata Coffee leverage 'granny charm' to connect with consumers
Brands across categories are using the loving old character of a granny in their communication to break the clutter and standout
Sarmistha Neogy Mar 21, 2016 8:53 AM
Sonam Kapoor has replaced actress Aishwarya Rai Bachchan, who was the ambassador of Kalyan Jewellers for more than three years
Sarmistha Neogy Mar 18, 2016 8:05 AM
Given its tremendous popularity on social media, this year too Star Sports is back with their new ‘Mauka Mauka’ campaign, just ahead of the India-Pakistan clash on 19th March, 2016
Sarmistha Neogy Mar 18, 2016 8:02 AM
In this interview with exchange4media PK Sinha, Professor, Marketing IIM-Ahmedabad, shares his views about challenges of rural marketing, reasons why brands have not been able to crack the market, importance of pricing and more
Sarmistha Neogy Mar 17, 2016 7:51 AM
The ad conceptualised by McCann World group highlights that Holi as a festival is meant to spread happiness and age is not a barrier to enjoy life and have fun
Sarmistha Neogy Mar 17, 2016 7:48 AM
In an interview with exchange4media.com, Sudip Ghose, Vice President – Marketing, VIP Industries speaks about the latest Skybags campaign, its target audience, the tonality of its communication and the challenges in the market
Sarmistha Neogy Mar 14, 2016 7:50 AM
Despite the digital boom and new online players coming into the market, there is still hesitation among majority of the consumers about shopping online. Now, Flipkart and Amazon have come forward with new initiatives to address such concerns
Sarmistha Neogy Mar 11, 2016 8:36 AM
The new campaign, ‘No More Dekhte Hain, OLX Pe Behchte Hain’, highlights the prevalent attitude in our society and captures our obsession for old things and the inertia to change them owing to procrastination
Sarmistha Neogy Mar 10, 2016 7:54 AM
Printing technology has undergone a major shift, especially in the way printers are being positioned and marketed. Prominent brands in this space comprising of Epson, Canon and HP are no
Sarmistha Neogy Mar 7, 2016 8:21 AM
Sony TV has announced the launch of a new weekend show with Kapil Sharma which will go on air from April 23, every Saturday and Sunday at 9PM.
Sarmistha Neogy Mar 2, 2016 8:02 AM
The Union Budget 2016 is aimed at boosting growth while ensuring fiscal prudence with a strong focus on the rural sector. We spoke to leading advertising leaders about their views on the latest Union Budget.
Sarmistha Neogy Mar 1, 2016 8:36 AM
The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.
Sarmistha Neogy Feb 29, 2016 8:42 AM
The media and advertising industry is looking forward to some key announcements, especially about the rollout of GST, as part of the tax reforms from the Union Budget 2016.We spoke to some advertising and media agency leaders to understand their expectations from the Union Budget 2016 and here is what they had to say:
Sarmistha Neogy Feb 29, 2016 8:39 AM
