Ratings less critical for news channels' success: Barun Das
“I don’t think viewers see ratings when they watch a news channel. Ratings are primarily for advertisers, and going forward, dependence on advertising will reduce. I am sure there is a need for sincere news content. Even ratings of Zee News channel are corroborating this,” says Barun Das, CEO, Zee News Ltd.
“I don’t think viewers see ratings when they watch a news channel. Ratings are primarily for advertisers, and going forward, dependence on advertising will reduce. I am sure there is a need for sincere news content. Even ratings of Zee News channel are corroborating this,” says Barun Das, CEO, Zee News Ltd. More
