While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
Jain has in the past worked with ABP Network and Zee Media
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Datta is leaving after a short tenure of one year
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
The perfume retails for $190 which is approx Rs 17,000
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
In his expanded role, Siddharth Shekhar will oversee government and public sector, BFSI, education and automotive sectors
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
He joins Lumio after serving as Head of Brand Marketing at POCO India
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
Amitabh Agnihotri will be launching a new media venture
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Arnab Ray has been leading the Tata Motors PV and Tata. ev businesses at FCB Ulka for the last six years
Ankush Gadi of Franklin Templeton India explains how AI and analytics are reshaping asset management, from lead scoring and sales intelligence to governed personalization and explainable AI.
Salesforce trims roles as AI takes on more routine support tasks, reflecting a wider enterprise shift to automated service with human oversight and stronger governance.
EnterMind launches in Singapore with a whole brain AI model to help enterprises in Southeast Asia and India scale real world AI across retail, telecom, finance and insurance..
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Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
As a part of this association, she will feature in its upcoming initiatives, campaigns
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the festive season and more
The campaign with Sen will play out on her channels to attract maximum visibility
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia
Prior to joining RPSG Group, Aashish held several key positions at ABP Network