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The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector
The tournament will be played in Sri Lanka from June 9 to June 21, 2026
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 12:46 PM
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:57 AM
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
Viswanathan has been an integral part of Finolex Cables' leadership team for more than 17 years
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
Bopche’s departure follows the earlier exit of Jitender Dabas from Cheil X this year
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 31, 2026 3:55 PM
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India
She most recently held the role of Global Head of Digital at Marico Limited
e4m Staff Apr 20, 2026 10:07 AM
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
e4m Desk Mar 17, 2026 11:54 AM
Geopolitical conflicts abroad can ripple into India’s property market, driving up costs and unsettling sentiment.
Amit Dutta brings 36 years of experience in the transmission and distribution sector
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
e4m Staff Jan 28, 2026 12:09 PM
Industry experts see early green shoots in December, but say the recovery remains gradual
e4m Staff Jan 27, 2026 10:05 AM
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
e4m Staff Jan 22, 2026 12:41 PM
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
NATIVE CONTENT Jan 21, 2026 9:53 AM
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
e4m Staff Jan 20, 2026 2:52 PM
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
e4m Staff Jan 19, 2026 11:58 AM
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
e4m Staff Jan 19, 2026 11:57 AM
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
e4m Staff Jan 16, 2026 12:42 PM
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
e4m Staff Jan 15, 2026 11:31 AM
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
e4m Staff Jan 14, 2026 11:47 AM
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
e4m Staff Jan 14, 2026 11:46 AM
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Sunidhi Vijay Jan 14, 2026 11:37 AM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 11:23 AM