Rewind 2008: Media rocks on
The Indian media agency business is never short of action, and the year 2008 was no different. In fact, the year would go down in the history of Indian advertising for several reasons - the top one being Sam Balsara’s acquiring a 51 per cent stake in WPP’s MediaCom India, and the second one being the impact of slowdown and the blow that many media agencies in India faced. <br> <b>Guest Article:</b> <br> <a href=http://www.exchange4media.com/Annual/2008/Guest_Jasmin.asp target= _blank >Who would have thought!: Jasmin Sohrabji</a>
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Published: Jan 21, 2009 7:21 AM | 1 min read
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The Indian media agency business is never short of action, and the year 2008 was no different. In fact, the year would go down in the history of Indian advertising for several reasons - the top one being Sam Balsara’s acquiring a 51 per cent stake in WPP’s MediaCom India, and the second one being the impact of slowdown and the blow that many media agencies in India faced.
Guest Article:Who would have thought!: Jasmin Sohrabji
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