Robots bring new colours to Holi in this Ola Electric ad

Electric vehicle company Ola Electric has premiered a new campaign celebrating the festive occasion of Holi. 

The campaign video showcases how technology and human emotions can intersect in unexpected ways. The film opens with a joyful scene of female workers celebrating the Holi festival outside the Ola Futurefactory. Amid the festivities, two curious robots named J and V-Ru observe the scene and are inspired to participate. Communicating through sound frequencies, they hatch a plan and split up: one collects dismantled scooter panels while the other brings barrels of paint. Joining forces with their paint robot friends, they collaborate on a unique color design that surprises the returning workers. The resulting Ola scooter is a vivid expression of the robots' emotions and creativity. 

Anshul Khandelwal, Chief Marketing Officer at Ola, said, "Our new campaign film demonstrates the power of technology to bring people together and create something truly unique. By highlighting the imaginative and collaborative spirit of our robots at the Ola Futurefactory, we hope to inspire viewers to think about how they can use technology to express their own creativity and connect with others. At Ola, we believe in harnessing the best of both worlds - technology and humanity - to create a better and more inclusive future for all." 

The ad campaign was created in collaboration with Manja. 

Ola is leading the charge in transforming the automotive industry with its cutting-edge Ola Futurefactory. The new film provides an exclusive glimpse into two of the factory's standout features - its advanced Autonomous Mobile Robots (AMRs) and state-of-the-art paint shop. The AMRs are designed to optimize the manufacturing process by automating the movement of materials and components across the factory floor, thus reducing the time and costs involved in manual labor. This innovation has not only improved efficiency but has also created a safer work environment for Ola's employees. 

The paint shop at the Ola Futurefactory is equipped with world-class technologies and processes, providing an unparalleled level of precision and control over the painting process. With the ability to paint up to 16 different shades of colors and finishes, the paint shop is capable of producing a wide range of customized and unique vehicles that reflect the individuality and personality of Ola's customers.