Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
AIGDF and IGAP have launched a report together titled 'India’s Gaming Industry: Time For Age & Content Ratings?' that outlines features for a proposed age-rating framework for gaming in India
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
Greishma Singh has been associated with Coca-Cola for 16 years
In his new role, Abhishek Chauhan will lead the Corporate Communications and PR at Ola Electric, Ola Consumer and Ola Krutrim
The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call
Google has announced that it will be slashing its API fees for Indian clients by up to 70% starting from August 1
Ola moving away from Google Maps could save the company Rs 100 crore annually and also chart a new course in monetisation, say experts
Commercials we loved in Week 4 of June
The campaign has been conceptualised by WPP Open X
Arnab Roy will move to Greater Atlanta for the new role, effective September 1, 2024
The second iteration of Spotify’s and Royal Enfield’s partnership continues to fuel India’s indie, pop, and hip-hop scenes celebrating youth adventure with RADAR and RAP 91 events
Anupam Katheriya is the CEO of Cholayil Private Limited
Kanika Mittal, Country Manager, India, Taboola & Rahul Goyal, Co-Founder, Realatte, share how leveraging Taboola can help brands navigate the dynamic real estate market with confidence and creativity
The campaign promotes healthier snacking during the ICC Men’s T20 World Cup 2024
AI dominated conversations at the e4m Pitch CMO Summit 2024 where panellists spoke about rewriting the marketing playbook in the era of artificial intelligence
At the Pitch CMO Summit, Arnab Roy of Coca-Cola India explained the brand's communication strategies in India
At Pitch CMO Summit Delhi 2024, Kanika Mittal, Country Manager - India, Taboola decoded the open web
The conference’s Gold Partners are Taboola, Lemma, The Hindu and Anymind Pokkt
To be held on 7th June 2024 from 10 am onwards at Radisson Blu, Mahipalpur
Vishal Bhola was earlier with Unilever for over two decades; he was also Managing Director at Whirlpool
Motorola Deep Connect is an innovative solution that utilises miners' communication infrastructure and was executed by Dentsu Creative India
Pradeep Gairola, Business Head - Digital, The Hindu Group, delivered a speech and participated in a fireside chat with Manish Dhingra of Readwhere at Indian Magazine Congress
Mayur Hola was earlier the Chief Marketing Officer of Culinary Brands
At the Indian Magazine Congress, BCG’s Nitin Chandalia & Sumit Solanki explored emerging models for publishers to grow revenue
The front-page creative features a striking image of a handful of pakoras, lined with oil stains, placed over the news
Hemant Bakshi's departure comes within four months of his joining
The campaign is created by McCann Worldgroup India led by Prasoon Joshi
Guest Column: L Adimoolam, Publisher, Dinamalar, decodes the mechanism, impact and meaning of ABC and RNI for the publishing industry
A massive print ad appeared on the front page of TOI, featuring a picture of pakodas placed among news articles
Shivam Ranjan, Head of Marketing, APAC, Motorola, shared with e4m how the brand plans to market their Edge 50 Pro series on various mediums and make the most of the IPL and election season
Goldi Solar will utilize its rights as the official partner of Mumbai Indians and run marketing engagement campaigns to connect with cricket fans
The TVC is for the launch of motorola edge50 pro
The nature of the partnership entails powering Motorola phone range with NDTV's content
The campaign has been designed by Mullen Lintas
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
The agency will service the brand from its Delhi office
In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023
In new film, Saffola Gold urges consumers to take a “Roz Ka Healthy Step”
Shivam Ranjan, Head of Marketing - APAC, Motorola, decodes the current standing of the brand, and shares insights into collaborations with e-commerce marketplaces and more
The brand won 2 golds and 4 silver metals across categories for their outstanding work
Among the other key winners of the e4m Indian Marketing Awards were Coca-Cola India, UltraTech Cement, EssenceMediacom, PHD Media and Mindshare India
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
Sidharth Shakdher stepped down in November 2023 as CMO of Disney+ Hotstar
Bakshi was earlier the chairperson of Unilever Indonesia
Anupam Katheriya, CEO, Cholayil, spoke at the e4m Pride of India (South) Brands Summit on scaling a local brand to the global stage
Bajaj Allianz Life has unveiled Plankathon 2024 to honour ISRO for the success of the Solar Mission
The fourth edition of the conference will be held in Chennai on 24 January 2024
Guest Column: Kanika Mittal, Country Head, India, Taboola, writes on the trends that reflect the current state of digital marketing but also provide insights into where the industry is headed
Before PepsiCo, Saakshi Verma Menon was with Kimberly-Clark, leading marketing for their brands in India