Rs 20-cr ICICI Prudential Life Insurance media AOR moves to Mindshare

After weeks of speculation, the ICICI Prudential Life Insurance account has headed Mindshare’s way. The size of the business is estimated to be around Rs 20 crore and was being handled by Initiative Media.

e4m by exchange4media Staff
Published: May 20, 2004 6:24 PM  | 1 min read
Rs 20-cr ICICI Prudential Life Insurance media AOR moves to Mindshare
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After weeks of speculation, the ICICI Prudential Life Insurance account has headed Mindshare’s way. The size of the business is estimated to be around Rs 20 crore and was being handled by Initiative Media.

The agencies involved in the pitch, as per the client sources, included Starcom, Lodestar, MPG and Initiative Media.

Published On: May 20, 2004 6:24 PM 
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