Rs 200-cr Tata group media account under review
TATA group is looking for a change on its media front. The account, which is currently handled by The Mediaedge, is under review. Industry sources inform that the corporate baron has invited four other agencies for the pitch. The account is pegged at over Rs 200 crore.
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Published: Jun 7, 2004 6:01 PM | 1 min read
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TATA group is looking for a change on its media front. The account, which is currently handled by The Mediaedge, is under review. Industry sources inform that the corporate baron has invited four other agencies for the pitch. The account is pegged at over Rs 200 crore.
Sources inform that the agencies invited for the pitch are GroupM’s MindShare, Lodestar (FCB Ulka), Madison and Starcom. The pitch processes are due to begin next week. The pitch includes the entire TATA group which includes Titan, Tata Tea, Tata Motors, The Taj Chain of Hotels, TATA AIG, Tata Steel, Tata Indicom and Tata Consultancy Services.
On being contacted, TATA group spokesperson refrained from commenting on the development.
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