Samsung signs on Starcom Worldwide as its media AoR; account size pegged at Rs 120 cr
The global decision of Samsung moving its media duties to Starcom Worldwide sees an impact in India as well. Starcom Worldwide, together with Samsung’s in-house agency Cheil Communications, will now handle Samsung’s media duties in India. The account size is pegged at Rs 120 crore.
Following a global pitch, wherein Samsung decided to work with Starcom Worldwide as its media AoR, the consumer durable major’s media duties in India, too, would now be handled by Starcom Worldwide. MindShare was the incumbent on the business, and had taken part in this global review. With this, both Starcom Worldwide and Cheil Communications, Samsung’s in-house agency, would now be looking after Samsung’s media duties in India. Executives familiar with the situation peg the account size to be Rs 120 crore this year.
On being questioned on the issue, Ravi Kiran, CEO, Starcom MediaVest Group, South Asia confirmed the development.
Reportedly, Starcom prevailed in the review that also included WPP Group’s MindShare, which handled media duties in about 60 markets, including the US, where spending was valued at about $152 million, according to TNS Media Intelligence.
For Starcom, this is yet another big win on the back of Tata Housing and Kotak Mahindra Group wins in the last one month.
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