Samsung’s Rs 15 crore plus Outdoors account to be shared by Posterscope, Portland & TDI
Cheil Communications has selected three agencies for Samsung's Outdoors account worth upward of Rs 15 crore. The agencies are Posterscope, Portland and TDI Media Services. Other agencies which had pitched were RK Swamy/BBDO and OAP (Outdoor Advertising Professionals).
Cheil Communications has selected three agencies for Samsung's Outdoors account worth upward of Rs 15 crore. The agencies are Posterscope, Portland and TDI Media Services. Other agencies which had pitched for the account were RK Swamy/BBDO and OAP (Outdoor Advertising Professionals). Last year Samsung had only two outdoors agencies, namely, TDI and Portland, on this account.
Confirming the development to exchange4media, Jake Huh, General Manager, Cheil Communications, said, “These three agencies suited our requirements. TDI has strong muscle around the airport area while Portland has a scientific approach with a good network. And Posterscope’s turnaround time is the lowest and their work matches global standards.”
Cheil reviews Samsung's OOH agencies every year and this time the company wanted innovative and clutter-breaking outdoor advertising. Some of the parameters considered in selecting the agencies were reach and network, format used, turnaround time, support function, value addition and prior experience with Samsung.
