Selected Homme ropes in Saif Ali Khan as brand ambassador
Khan will be the face of the European Menswear brand in India
European Menswear brand Selected Homme has announced Saif Ali Khan as their brand ambassador in India.
Vineet Gautam, CEO & Country Head, BESTSELLER India, said, “Selected Homme is a brand that embodies detailed aesthetics and high quality while being at the forefront of sustainability. The premium menswear category in India is on the rise with men desiring to sharpen their personalities with bespoke styling and Selected addresses just that. We are delighted to partner with Saif Ali Khan as the unprecedented Selected Homme man and are excited to see how this relationship unravels.”
Speaking on the partnership, Saif commented, “Selected Homme is an extension of my personality – sharp, under stated and striking. It’s also a brand with a soul and that makes this partnership all the more meaningful. Selected is committed to making every collection as sustainable as possible. And sustainable down to the fibre, driving positive change in the way they’re designed and sourced to create SELECTED products. I believe that’s investing in the future and I’m excited to see how our synergies merge and unfold.”
