Datta, the newly onboarded Chief Marketing Officer, spoke to e4m about the brand’s recently launched campaign featuring Saif Ali Khan and Shehnaaz Gill
The Vice President & Head of Marketing at Pepperfry takes us through the new-age furniture brand’s marketing strategies, product innovations, market share, and much more
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
Tata Play has launched a new campaign, featuring Kareena Kapoor and Saif Ali Khan in the Hindi-speaking markets, and Madhavan and Priyamani in the South
Pepperfry has adopted a multi-pronged campaign approach wherein the film will be aired on various digital media like – video platforms, OTT, social media platforms and OOH
Produced by MissMalini Productions and streaming on Voot, the show's line-up includes celebrity guests like Saif Ali Khan, Ananya Panday, Ali Fazal & Richa Chadha, and many more
The company is signaling its intent to bring audiences back to experience films on the big screen with films like Sandeep Aur Pinky Faraar, Bunty Aur Babli 2, Shamsera & Jayeshbhai Jordaar
Gunjan Shah, CCO, Britannia Industries, speaks about the FMCG brand's digital campaign, COVID-19 impact on the sector, growth in the snacking category and more
Conceptualised by Wunderman Thompson South Asia, the film explores a first time creative thought of multilingual songs, all with references to the moon, beauty and glow
The agency and the brand share some behind-the-scenes accounts of successfully executing the campaign, shooting with Saif & Kareena, overcoming challenges and more
The brand has already launched its first marketing campaign ‘Vectus- India ki waterline’ with the actors on all media formats including print, electronic and digital