Sensationalism doesn’t sustain long term viewership: SK Barua, MD, Fremantle Media India
“Sensational stuff always makes for high viewing figures. I am not saying good viewing, but it does attract people to your show. But the question is, how long will this last? You can get people to watch for a while, but sensationalism doesn’t sustain long term viewership… you can’t show the same thing and keep the show monotonous,” says SK Barua, Managing Director, Fremantle Media India.
“Sensational stuff always makes for high viewing figures. I am not saying good viewing, but it does attract people to your show. But the question is, how long will this last? You can get people to watch for a while, but sensationalism doesn’t sustain long term viewership… you can’t show the same thing and keep the show monotonous,” says SK Barua, Managing Director, Fremantle Media India. More
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