Social Media: A suitable supplement?
Manisha Talwar Rana of LG Electronics shares her views on the evolution of Indian television, which has now taken the form of ‘genre hypnotism’ or, in simpler jargon, ‘programme cloning’.
India has recently warmed up to the brilliant possibilities of user generated content (UGC). Driven by enterprising efforts of insight-laden consumers, UGC showcases an emerging trend for the future. Social media encompasses several facets. From social networking sites to Wikis, digging to blogosphere, marketing as we know is on the brink of undergoing a sea-change, says Indranil Datta, VP-Knowledge, Mudra RADAR.
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