Society Tea’s new campaign is all about freshness
The campaign is titled Taazgi Bhari Pyaali Society Waali
Society Tea has come up with a new print, outdoor, retail, television and online campaign that illustrates this promise of freshness. The name of the campaign is Taazgi Bhari Pyaali Society Waali.
“To amplify its freshness story, in this campaign, Society Tea went back to the source of freshness - the tea gardens. There’s a certain inherent charm and appeal associated with the verdant landscape sprawling across the vista like a carpet of tea leaves,” the company said in a release.
Karan Shah, Director of Society Tea says, “The Idea is to convey that the freshness of Society Tea is as fresh as if it’s plucked right from the tea garden. Flush with Taazgi. The tea picker in the tea garden is an imagery we all readily associate with. All we did was, replace the tea basket with the Society Tea pack.”
He further adds, “And in terms of execution, we wanted to create a mood - the misty mountains, the tea pickers, earthy tones, ambient texture and in the case of the film, a gentle reveal of the pack in the end…almost as if a matter of fact.”
