Sony India reviews Vaio creative duties

Sources inform Sony India is reviewing its laptop brand Sony Vaio’s creative duties.

e4m by Preeti Hoon
Published: Jan 25, 2011 7:11 AM  | 1 min read
Sony India reviews Vaio creative duties
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Sony India is believed to be reviewing its laptop computers brand Sony Vaio’s creative duties, according to reliable sources in the industry.

Few of the mainline agencies are already a part of the review process. Sources close to exchange4media have also informed that the official procedure is in its final stages and the chosen one’s name is expected to be revealed soon.

For the record, JWT is the incumbent agency on board for the brand at present.
 

Published On: Jan 25, 2011 7:11 AM