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Samsung is seeking to fortify its presence in India through a multi-pronged brand building and on ground activities plan. Elkana Ezekiel, CMO, Samsung India, shares more on this...

Preeti Hoon May 23, 2011 8:23 AM

Clarks, the footwear brand from the UK, is firming up its India plans in collaboration with Future Group. The brand had already had a taste of the Indian market 2005, and second time around, it is pitching at premium.

Preeti Hoon May 20, 2011 3:54 PM

Ministry of Food Processing Industries has invited advertising agencies for a pitch to select the suitable agency for a three-year empanelment.

Preeti Hoon May 20, 2011 8:33 AM

Clarks, the footwear brand from U.K, which already had tested waters in 2005 in India, is all set to invest 15 pc of its turnover to brand building. 

Preeti Hoon May 18, 2011 11:35 PM

Topps Company Inc, a sports and entertainment collectables firm, has entered the country riding the IPL wave. The company has lined up an equal share of ATL and BTL buzz for the launch and has roped in Motivator to handle its media duties.

Preeti Hoon May 16, 2011 9:15 AM

Lowe Lintas Delhi has brought on board Upasana Dua as Associate Vice President. Naveen Gaur, Executive Director, Lowe Lintas has confirmed her appointment.

Preeti Hoon May 16, 2011 8:47 AM

Celebrating 150 years of its existence globally, TAG Heuer is now bullish on India and is planning to expand to Tier II and III cities extensively. The brand is also firming up its plans to tie up with India’s Buddh International F1 circuit. Manishi Sanwal, General Manager, LVMH Watch & Jewellery India, shares more...

Preeti Hoon May 9, 2011 8:55 AM

Kreate Advertising has bagged the creative and PR duties of Jeeva Spa & Salon. The account was handed over to the agency in the month of April and the work is already underway.

Preeti Hoon May 5, 2011 8:26 AM

Bharat Sanchar Nigam Limited (BSNL), Gujarat telecom circle, Ahmedabad has invited advertising agencies for a two-year empanelment. Six agencies will be appointed following a pitch process.

Preeti Hoon May 5, 2011 8:20 AM

Concept, Crayons, Goldmine, InterPub, Prabhatam, RK Swamy BBDO and Span have bagged the creative duties of Employees State Insurance Corporation. Concept, Crayons, PerceptH and Span have been assigned the mandate for National e-Governance Programme. The combined account size is pegged at Rs 100 crore.

Preeti Hoon Apr 25, 2011 1:09 PM

Keeping in mind its niche clientele, Godrej Nature’s Basket has adopted a two-pronged approach of BTL activities and customer service. Though the marketing budget is around 2 per cent of its turnover, the brand is bullish on expansion.

Preeti Hoon Apr 25, 2011 8:33 AM

Bharat Bhari Udyog Nigam Ltd, a Government of India enterprise, has invited expressions of interest (EoI) from registered advertising agencies for empanelment.

Preeti Hoon Apr 22, 2011 8:33 AM

JK Tyre & Industries Ltd is adopting some unconventional ways to move ahead n its key focus areas of motorsports, going green, and trucking business. Vice Chairman and Managing Director Raghupati Singhania shares how…

Preeti Hoon Apr 21, 2011 9:26 AM

The chosen agencies will be required to conceptualise, design and execute a sustained campaign to build a brand identity for Indian jute and jute products.

Preeti Hoon Apr 21, 2011 9:24 AM

The Central Organisation for Railway Electrification (CORE), Allahabad has invited advertising agencies for a one-year empanelment.

Preeti Hoon Apr 21, 2011 9:23 AM

Wodka Gorbatschow, a brand from the Allied Blenders & Distilleries stable, is looking at AFPs to kickstart its new marketing push for the year and has aggressive plans to capture 25 per cent of the market share by 2016.

Preeti Hoon Apr 19, 2011 8:31 AM

The South East Central Railway (SECR) has invited advertising agencies for a one-year empanelment pitch.

Preeti Hoon Apr 18, 2011 8:55 AM

Agencies with INS accreditation and a minimum experience of five years in similar field are eligible to pitch for the business.

Preeti Hoon Apr 15, 2011 8:15 AM

Bharat Sanchar Nigam Ltd (BSNL), Rajasthan telecom circle, Jaipur has invited advertising agencies for a two-year empanelment.

Preeti Hoon Apr 13, 2011 8:56 AM

The Indian Oil Corporation Ltd (IOCL) has invited ad agencies for a two-year empanelment for its corporate communications department at the northern region office, New Delhi.

Preeti Hoon Apr 11, 2011 8:56 AM

McCann Erickson is the newly appointed agency for Lava Mobiles and with this, it becomes the third agency to handle mobile brand’s advertising duties in a span of just one year.

Preeti Hoon Apr 6, 2011 8:45 AM

Motivator beat agencies like MPG, Carat Media and ZenithOptimedia to bag the media duties of Sleepwell Mattresses. The account size is estimated at Rs 12-15 crore.

Preeti Hoon Apr 4, 2011 9:11 AM

It was a dream run not just for the jubilant Team India at the ICC Cricket World Cup 2011. Advertisers too rode the euphoria wave and reaped rich dividends. Hyundai, LG and Nike share how they leveraged the craze for the Cup…

Preeti Hoon Apr 4, 2011 9:04 AM

Preeti Hoon discusses how one of India’s ruling religion-cum-sports unites a whole country…

Preeti Hoon Apr 2, 2011 9:32 AM

Though Idea is not an official sponsor of the ICC Cricket World Cup, the telecom service provider has leveraged the tournament to its advantage with its ‘Keep Cricket Clean’ campaign. Industry people share their views on how much of a difference this has made to Idea…

Preeti Hoon Apr 1, 2011 10:52 AM

The Gujarat State Petronet Ltd (GSPL), a subsidiary of Gujarat State Petroleum Corporation, has invited ad agencies for a two-year empanelment.

Preeti Hoon Mar 31, 2011 8:54 AM

Breaking the cliché of bike ads as being macho and hip, the new TVC for Royal Enfield showcases the essence of its making and pays a tribute to the city it belongs to – Chennai.

Preeti Hoon Mar 29, 2011 9:43 AM

Innocean Worldwide plans to continue stressing on quality service and strengthen its role and presence. The agency now plans to go on a hiring drive to support its growth plans.

Preeti Hoon Mar 29, 2011 9:41 AM

LT Foods Ltd, the makers of Daawat Basmati Rice, has appointed Pickle Lintas as its creative partner. No pitch preceded this win.

Preeti Hoon Mar 28, 2011 9:09 AM

Percept Profile Delhi has bagged a slew of new accounts from sectors ranging from consumer electronics to mobile gaming to power and energy and real estate. These include Luminous Power, PlayUp, Salora International and CREDAI.

Preeti Hoon Mar 25, 2011 8:45 AM

In a bid to target urban audience, Zen Mobile has earmarked an amount of around Rs 75 crores as its marketing budget for 2011…

Preeti Hoon Mar 23, 2011 10:00 AM

Hindustan Insecticides Ltd (HIL), New Delhi, under the Ministry of Chemicals and Fertilizers, has invited ad agencies to pitch for a five-year empanelment contract.

Preeti Hoon Mar 22, 2011 8:56 AM

The convenience of communication has given rise to challenges for the PR industry, wherein people are increasingly more vocal and demand answers. The industry needs to address public anger more effectively.

Preeti Hoon Mar 21, 2011 9:12 AM

Bharat Sanchar Nigam Ltd (BSNL), Calcutta Telephones, Kolkata has sent out invitations to ad agencies for a two-year empanelment. A maximum four agencies will be awarded the contract.

Preeti Hoon Mar 21, 2011 8:58 AM

Why do NGOs escape the ‘lobbying’ tag despite having taken almost similar approach to influence government decisions? Industry experts seek some answers…

Preeti Hoon Mar 21, 2011 8:57 AM

The PR and corporate communication industry got together to applaud the achievements of their own at the first ever Indian PR and Corporate Communication Awards (IPRCCA) 2011. Winners share their experiences and reactions…

Preeti Hoon Mar 18, 2011 11:22 AM

If Public Relations could be measured in an effective way, would it be a more recognised industry? Industry experts seek to find that elusive RoI for the industry, while also finding out ways to make PR more credible.

Preeti Hoon Mar 18, 2011 9:09 AM

MVL Telecom, the communication wing of MVL Group, is scouting for an advertising partner for MVL mobiles.

Preeti Hoon Mar 16, 2011 9:02 AM

After appointing Innocean as the creative agency, Sleepwell Mattresses is now on the lookout for a media partner. The media account size is estimated to be in the region of Rs 12-15 crore.

Preeti Hoon Mar 9, 2011 7:33 AM

Genus Mobiles, which is expanding its product portfolio, has called for a 360-degree advertising pitch.

Preeti Hoon Mar 8, 2011 7:54 AM

Span Communications has ventured into film-making with the launch of Wonder Works Films. The first project is the children’s film ‘Satrangee Parachute’, which was released on February 25.

Preeti Hoon Mar 2, 2011 7:44 AM

The Pitch Madison Media Ad Outlook 2011 expects print medium to grow at 13 per cent in 2011. However, Jagran Group’s Sanjay Gupta believes print will go till 17-18 per cent and there is slowing down.

Preeti Hoon Feb 26, 2011 7:16 AM

Clinching its first creative account of 2011, Euro RSCG Delhi has bagged the advertising duties of Hindi business news channel Zee Business. Draftfcb Ulka was the incumbent agency.

Preeti Hoon Feb 25, 2011 8:59 AM

Twinings Tea India is on the lookout for a new creative partner seven years after it had last called for a creative pitch. TBWA\ India is the incumbent agency.

Preeti Hoon Feb 24, 2011 7:40 AM

From FMCG to retail, Kreate Advertising has picked up a variety of deals and consolidated size for all these accounts is estimated at around Rs 10 crore.

Preeti Hoon Feb 23, 2011 7:29 AM

The Indian Oil Corporation Ltd (IOCL), Orissa has invited advertising agencies for empanelment, according to reliable sources in the industry.

Preeti Hoon Feb 22, 2011 8:20 AM

Bharat Petroleum Corporation Ltd has invited eligible activation agencies for to carry out BTL campaign for MAK Lubricants across India.

Preeti Hoon Feb 21, 2011 7:17 AM

In its bid expand its portfolio of services, Span Communications has started a dedicated OOH division and is now a full-fledged 360 degrees solutions provider.

Preeti Hoon Feb 18, 2011 7:25 AM

Hindustan Sanitaryware & Industries Ltd is believed to have sent invitations to some mainline agencies for a creative pitch for its brand Hindware.

Preeti Hoon Feb 18, 2011 7:10 AM

Mudra Delhi will handle the creative duties of Jaypee Group’s cement business for South India, edible oil, power and Formula One.

Preeti Hoon Feb 18, 2011 7:09 AM

Innocean Worldwide India is starting its sports marketing practice in India from February 2011 following anchor client Hyundai Motor’s pact with ICC as their Official Car Partner till 2015.

Preeti Hoon Feb 17, 2011 7:36 AM

Central Railway is looking to empanel experienced advertising agencies to handle the organisation’s creative duties, according to reliable sources.

Preeti Hoon Feb 15, 2011 7:22 AM

Dabur India Ltd is betting big on e-commerce and has launched an online shopping portal for its Uveda range of skin care products. More such initiatives will follow.

Preeti Hoon Feb 14, 2011 7:37 AM

Following a creative review that involved other agencies, JWT Delhi has retained the creative duties of Sony Vaio.

Preeti Hoon Feb 11, 2011 9:38 AM

Sources close to the development have informed that Dabur India has divided its skincare brands between Law & Kenneth, Brand David and Grey Worldwide. The combined account size of the business is estimated to be around Rs 20-22 crore.

Preeti Hoon Feb 11, 2011 7:22 AM

After choosing Vizeum India as its media AoR, Lotus Herbals Ltd is now scouting for a creative partner, according to senior sources in the industry.

Preeti Hoon Feb 11, 2011 7:11 AM

Sources close to the development have informed that Dabur India has divided its skincare brands between Law & Kenneth, Brand David and Grey Worldwide. The combined account size of the business is estimated to be around Rs 20-22 crore.

Preeti Hoon Feb 10, 2011 6:13 PM

Following its entry in the Indian market in October 2010, global direct selling cosmetics company Jafra is now looking to consolidate its presence in the country.

Preeti Hoon Feb 9, 2011 7:27 AM

Amidst regular to-dos, Sushant Panda-led Euro RSCG Delhi has had a stable 2010 and is exploding with energy to kickstart 2011. A report card of the agency’s hits and misses along the way…

Preeti Hoon Feb 3, 2011 7:14 AM

It is learnt from the sources that Department of Tourism, Government of Assam, is looking for agencies.

Preeti Hoon Feb 2, 2011 7:43 AM

The youth are no longer influenced by marketing gimmicks. Now, it’s all about seducing them with the right moves and the best deals.

Preeti Hoon Feb 2, 2011 7:41 AM

Bunge FSG, the company best known for its brand Dalda, recently completed 10 years of its operations in India and is looking forward with aggressive marketing plans for the year 2011.

Preeti Hoon Feb 1, 2011 8:39 AM

Youth is not just demography or an age. Speaking to the youth today is more complex because there is no one way of segmenting it.

Preeti Hoon Feb 1, 2011 8:38 AM

BEI Confluence, Delhi has bagged the creative duties of real estate company M3M and PSU Balmer Lawrie.

Preeti Hoon Feb 1, 2011 8:37 AM

The West Bengal Housing Board, Kolkata has invited agencies of Kolkata for empanelment, according to industry sources.

Preeti Hoon Jan 27, 2011 7:36 AM

Ogilvy & Mather, Triton Communications, Crayons, Mudra, Interpub and Pressman have been assigned the creative mandate for Indian Railways.

Preeti Hoon Jan 27, 2011 7:31 AM

Genus Mobiles has appointed Brands on E for its creative duties. Mayank Kumar, COO, Genus Mobiles, confirmed the development to e4m.

Preeti Hoon Jan 25, 2011 7:24 AM

Sources inform Sony India is reviewing its laptop brand Sony Vaio’s creative duties.

Preeti Hoon Jan 25, 2011 7:11 AM

In its bid to reach out to a wider audience, Snapdeal.com has appointed K-Factor as its ad agency. Karishma Initiative has been brought on board as the media agency, along with APPPL, which has been around for a while.

Preeti Hoon Jan 24, 2011 10:57 AM

The Lucknow Development Authority (LDA) has invited applications from advertising agencies and has offered empanelment for a period of three years, according to industry sources.

Preeti Hoon Jan 24, 2011 10:22 AM

The revamped BEI Confluence is more ‘people-oriented’, reflecting the philosophy of the agency. The agency has also launched its media consultancy arm – ‘Spasht’ – which now caters to clients such as Nippo Batteries and Zen Mobiles.

Preeti Hoon Jan 24, 2011 7:37 AM

The Income Tax Department is on the lookout to empanel creative agencies for its 2011 Income Tax campaign, according to senior sources in the industry.

Preeti Hoon Jan 24, 2011 7:26 AM

Sandeep Madan, who has been with Rediffuson Y&R as Executive Vice President, has decided to move on, sources have revealed to exchange4media.

Preeti Hoon Jan 22, 2011 7:14 AM

The creative pitch for Dabur’s skin care brands has taken a new turn. Refuting Grey’s claim of retaining the business, Dabur India’s spokesperson stated, “Grey Worldwide was never invited for the pitch, so there’s no question of them bagging the account.”

Preeti Hoon Jan 21, 2011 7:59 AM

Asad Jamal has been appointed as COO, Media, at Span Communications India. He will be in charge of the overall media business and will report to CEO Naresh Kheterpal.

Preeti Hoon Jan 21, 2011 7:43 AM

Mayank Kumar, COO, Genus Mobiles has confirmed to exchange4media that the initial round of discussions has already taken place with three to four mainline agencies.

Preeti Hoon Jan 21, 2011 7:36 AM

Purple Spinach Communications has beaten some prominent agencies in a closely contested pitch to be assigned the creative duties of Cocoraj Coconut Oil

Preeti Hoon Jan 20, 2011 5:01 PM

Following the split between Hero and Honda Motor, the Hero Honda Group is now looking for a creative partner to park its creative duties for a new corporate identity, according to reliable sources in the industry.

Preeti Hoon Jan 20, 2011 7:05 AM

Indian Railways is on the lookout for a creative and media partner who will connect the organisation with the people.

Preeti Hoon Jan 19, 2011 7:21 AM

Max New York Life has been actively engaging the digital medium, but the essence and idea behind their approach is different. Anisha Motwani, Director and Chief Marketing Officer, Max New York Life Insurance shares how…

Preeti Hoon Jan 14, 2011 7:49 AM

Seiko Watch India Pvt Ltd, a 100 per cent subsidiary of Seiko Watch Corporation, Japan, has invited some of the mainline agencies to participate in the creative pitch.

Preeti Hoon Jan 13, 2011 9:17 AM

Following a multi-agency pitch, Sleepwell Mattresses has shifted its creative business from Rediffusion Y&R to Innocean Worldwide.

Preeti Hoon Jan 12, 2011 7:57 AM

The Department of Information and Public Relations (DIPR), Chennai is believed to be looking for advertising agencies to handle its media plans, according to senior sources in the industry.

Preeti Hoon Jan 11, 2011 7:45 AM

FMCG major Dabur is on an advertising agency hunting spree and has called for a creative pitch for its skin care range. The pitch is in its initial stages.

Preeti Hoon Jan 10, 2011 7:29 AM

To consolidate in 2011, premium beer brand Carlsberg has chalked out aggressive marketing plans for the coming months and has raised the budget by 40 per cent, with added focus on ATL advertising.

Preeti Hoon Jan 7, 2011 7:47 AM

The Indian Overseas Bank (IOB) has sent out invites to agencies for empanelment to undertake its publicity and promotions related activities. The pitch will be held in two stages.

Preeti Hoon Jan 5, 2011 7:42 AM

The Hyderabad Metropolitan Development Authority has invited tenders from interested advertising agencies offering ad-rights on a wide range of outdoor media properties at different premium locations.

Preeti Hoon Jan 4, 2011 7:47 AM

Kapil Kapoor, Global COO, Timex Group is quite upbeat about the New Year as he speaks about the lessons learnt from the global slowdown and chalks out the growth path of the industry, which is definitely emerging stronger after the beating it took for about two years.

Preeti Hoon Jan 4, 2011 7:43 AM

Cocoberry, the flavoured frozen yogurt chain which is on the verge of completing two years of its operations, has called for an activation pitch.

Preeti Hoon Jan 3, 2011 5:10 PM

The journey from zero to one might have taken 365 days, but in terms of the advertising industry and also on the personal front, the move has been monumental. Preeti Hoon muses about the transition from 2010 to 2011 and what she expects from the year ahead.

Preeti Hoon Jan 1, 2011 7:32 AM

In its bid to consolidate the advertising duties, Whirlpool India has shifted the creative duties of its microwave business from Contract to DraftFCB Ulka. It was a direct move by the company and did not involve any pitch process.

Preeti Hoon Dec 31, 2010 7:41 AM

The Mody Institute of Technology & Science (MITS) situated in Rajasthan is looking to empanel advertising agencies to carry out various activities related to media campaigns of the institute, according to reliable sources in the industry.

Preeti Hoon Dec 30, 2010 7:32 AM

Amid the ongoing search for creative partners by Haryana Tourism and Uttar Pradesh Tourism, Rajasthan Tourism is the third state government body to invite agencies for a formal pitch for its media and public relations duties.

Preeti Hoon Dec 29, 2010 7:56 AM

Telecom company Uninor recently completed its first year of operations in India. The company is looking to continue focus on ‘Dynamic Pricing’ in the coming year. Meanwhile, in the digital space the brand intends to get aggressive as it reviews the scope of word and relationship with its agency Red Digital.

Preeti Hoon Dec 29, 2010 7:41 AM

After making a strong comeback by the end of 2010, Timex Group India is now focused to kick off the New Year with aggressive marketing plans and is all set to capitalise on the digital medium for the very first time by early 2011. VD Wadhwa, CEO, Timex Group India, shares the company’s plans for the coming year in an exclusive conversation with exchange4media.

Preeti Hoon Dec 27, 2010 6:37 AM

Indian states seem to be pulling up their socks to take their tourism business to a higher scale as there’s yet another addition to the list of those who have called for creative pitch. Close on the heels of Haryana Tourism calling for a creative pitch, Uttar Pradesh is now on the lookout for creative agencies. According to senior sources in the industry, the account on pitch is a mid-sized one.

Preeti Hoon Dec 27, 2010 6:34 AM

Direct selling FMCG company Amway is all geared with well thought out expansion plans to launch more Brand Experience Centres as the company intends to more accessible to its business owners and consumers.

Preeti Hoon Dec 24, 2010 7:31 AM

Haryana Tourism is looking for a creative partner and is scanning through various agencies, according to reliable sources. The sources also revealed that the pitch was in its initial stages. The chosen agency will be awarded the contract for one year.

Preeti Hoon Dec 24, 2010 7:28 AM

Premium beer brand Carlsberg has set its eyes on the digital medium in the year 2011 and has handed over the duties to Webchutney. The agency was chosen after scanning nearly 10 names in the business. To begin with, the alcohol brand is looking to try the basic nuances of the digital medium. The online marketing plans are set to be executed in January 2011.

Preeti Hoon Dec 22, 2010 7:35 AM

The Steel Authority of India (SAIL) has invited proposals from advertising agencies under the ‘two-bid’ system to manage and undertake the campaign for its Further Public Offer (FPO). The FPO is for the domestic market while the company wants to advertise offer for sale of its shares held by the Government of India.

Preeti Hoon Dec 22, 2010 7:33 AM

Cocoberry, the flavoured frozen yogurt chain in India, is completing two years of its operations and is now bullish on expanding the first-of-its kind business in India as well as abroad. In conversation with exchange4media, GS Bhalla, Founder and CEO, Cocoberry, shares why he chose to introduce a new concept of this kind in the Indian market and the company’s marketing plans ahead.

Preeti Hoon Dec 21, 2010 7:30 AM

What has the birth of twins to do with pizza? Domino’s latest ad creates a delightful association between the two and is a double delight to watch. The pizza brand, in its attempt to break the cliche of food chain ads, has given a ‘twin’ twist to the commercial while continuing with its ‘Khushiyon ki Home Delivery’ tagline.

Preeti Hoon Dec 21, 2010 7:28 AM

Board of Control for Cricket in India (BCCI) has invited bids from companies to offer ‘Official Partnership’ status for the two remaining slots of the Indian Premier League seasons of 2011 and 2012, according to reliable sources.

Preeti Hoon Dec 20, 2010 7:44 AM

The Ministry of Road Transport and Highways has invited applications under the ‘two-bid’ system to empanel digital agencies, according to senior sources in the industry. The empanelled agencies will be responsible for launching campaigns as per an approved media plan to promote awareness about road safety.

Preeti Hoon Dec 17, 2010 7:21 AM

Continuing its winning spree, Ignitee Digital Solutions has added one more business to its kitty. The agency has been assigned the digital duties of Akshaya Homes, a Tamil Nadu-based real estate company.

Preeti Hoon Dec 16, 2010 7:21 AM

FMCG major Dabur India Ltd has recently appointed OgilvyAction, the experiential and promotional marketing arm of Ogilvy & Mather, to execute its rural activation campaign targeting 1 lakh women in over 5,000 villages and towns in Madhya Pradesh and Chhattisgarh.

Preeti Hoon Dec 16, 2010 7:20 AM

The National Institute of Food Technology Entrepreneurship and Management (IFTEM) is on the lookout for media agencies for empanelment, according to reliable sources. Sources also divulged that the chosen empanelled agencies would handle media campaigns of NIFTEM in the print and electronic media.

Preeti Hoon Dec 15, 2010 7:25 AM

Having entered the e-commerce space a few years ago, direct selling FMCG company Amway is now aggressively looking at making its presence felt in the online space and is on a hunt for a digital agency. Sources revealed that the brand was looking to execute its digital plans with the new agency in early 2011.

Preeti Hoon Dec 15, 2010 7:24 AM

While Ogilvy & Mather is already on Usha International’s roster for most of its product range and offerings in India, few other agencies are being examined by the company to hand over the Usha Fans creative business.

Preeti Hoon Dec 13, 2010 7:26 AM

Cocoberry, the flavoured frozen yogurt chain in India, has robust expansion plans in place and recently launched a hunt for a media agency. The account size up for grabs is in the region of Rs 7-10 crore.

Preeti Hoon Dec 9, 2010 7:21 AM

Wynn Telecom, which had announced its foray into the mobile handset business in India under the brand name Wynncom in the beginning of 2010, has chosen Shop as its creative agency. The mobile brand decided on the agency in the month of November and handed over the business, pegged at Rs 30 crore, to Shop, according to senior sources in the industry.

Preeti Hoon Dec 7, 2010 7:44 AM

With the World Cup 2011 round the corner, adidas is actively looking at digital as a strong tool to tap its target audience. Tushar Goculdas, Director - Sales & Marketing, adidas India, shares with exchange4media the brand’s digital plans and why he thinks it is important for adidas to be present on social media.

Preeti Hoon Dec 6, 2010 7:47 AM

FMCG major Dabur has undertaken a 360 degree rebranding exercise for its brand Real and has introduced new packaging, a new brand ambassador and communication activities, including innovative OOH campaigns, in select cities, besides in-cinema advertising, TVC, radio, DTH and print advertising. The company plans to take the brand online in Phase 2 of its marketing plan.

Preeti Hoon Dec 2, 2010 7:36 AM

‘foursquare’ is the latest craze to sweep the web, following in the footsteps of Facebook and Twitter and following similar growth patterns. It already boasts of 4 million users worldwide – connecting people’s online profiles with their real world locations, tracking the places they visit in the city. exchange4media spoke to digital experts and sought to demystify the new application, the kind of viral effect it might lead to and whether it will take off.

Preeti Hoon Dec 2, 2010 7:29 AM

After announcing its resurgence in the Indian market with the launch of a new range of LED and LCD television sets recently, Akai is now bullish on the mobile market and is looking forward to the digital medium in the coming year. Pranay Dhabhai, MD, Akai India, shares the company’s growth plans and more in conversation with exchange4media.

Preeti Hoon Nov 30, 2010 7:31 AM

FMCG major Dabur Foods Ltd has called for an activation pitch the ‘Gulabari Miss Fresh Face’ concept. The agencies have been invited to give presentations on how they could make the event, being carried out from Uttar Pradesh, successful.

Preeti Hoon Nov 27, 2010 7:25 AM

In their bid to reach out to a wider audience, Turner International India and Zapak Digital Entertainment have formed a strategic content partnership. The partnership allows Zapak to market and distribute Cartoon Network’s Multiplayer Online Games (MOGs) and in turn, Turner will manage games and provide regular content updates to Zapak.

Preeti Hoon Nov 26, 2010 7:31 AM

Seeking to tap the 3G wave and the vast Indian market for GPRS-enabled mobile phones, iVdopia has launched first-of-its-kind tool to make advertising on phones more reachable and accessible for the marketers. The company has introduced InWAP and PreWAP HTML5 video and rich media ads for the mobile web.

Preeti Hoon Nov 25, 2010 7:58 AM

Quite a few brands looking at the digital medium seriously and allotting special resources towards social media, and Yum Food’s Pizza Hut is no different. The FMCG brand has clear plans to take its identity in the online space aggressively and is thinking of increasing its digital budget up to 10 per cent of its main marketing budget in the next three years.

Preeti Hoon Nov 24, 2010 6:57 AM

Riding on a diverse portfolio of clients, Webchutney looks to capitalise on the increasing importance of the digital medium and leverage it for its new and existing clients effectively. Siddharth Rao, CEO and Co-founder, Webchutney, shares the agency’s growth plans, its clients and more with exchange4media…  

Preeti Hoon Nov 23, 2010 7:38 AM

As I write my Reporter’s Diary for the first time, my mind helplessly submerges in the exciting journey I have had so far with exchange4media, and more so with its people. I would have been elated to share it here, but as I am asked to, it is the week gone by that needs to be penned down and I definitely don’t have any intentions to burden my colleague Jhinuk at the desk. So, here I go.

Preeti Hoon Nov 20, 2010 7:27 AM

After surpassing the 200-million customer base mark, Bharti airtel on Thursday unveiled a new global identity to be applicable in 19 countries across Asia and Africa where the brand has its operations currently. Sunil Bharti Mittal, Chairman and Managing Director, Bharti airtel; Sanjay Kapoor, CEO; and Mohit Beotra, Head, Brand and Media, announced the company’s growth plans…

Preeti Hoon Nov 19, 2010 7:42 AM

Google India has beefed up its AdWords platform with the launch of a new call center in Hyderabad for SMEs and initiated a new training programme called ‘Google Engage’. Speaking on the occasion, Sridhar Seshadri, Head, Online Sales, Google India, divulged that the SMEs industry was on a rise in India and for Google, it had delivered 100 per cent y-o-y growth.

Preeti Hoon Nov 18, 2010 7:42 AM

With robust marketing plans in the pipeline, L’Oreal Group has launched ‘Kiehl’s’, its New York based cosmetic brand, in India. Dinesh Dayal, Director and COO, L’Oreal India, divulges that the company’s digital budget would be separate from its main marketing budget and shares why the brand is looking at reaching out to its target audience through the digital medium.

Preeti Hoon Nov 17, 2010 7:28 AM

Interestingly, Manish Mailk, General Manager, Gaming, Hungama Digital Media Entertainment Ltd. informed India is a ‘mobile driven nation’ and thus it was crucial to launch the game on mobile as well. Tusshar Kapoor, who plays the role of Lucky in Golmaal 3, has shot 60 exclusive videos which have been integrated in the game of dumb charades.

Preeti Hoon Nov 16, 2010 7:38 AM

Consumer electronics major LG is quite bullish about the digital medium and has decided to up the budget for its digital spends in the year 2011, believing it to be the medium of the future.

Preeti Hoon Nov 15, 2010 7:22 AM

After adding several new businesses to its kitty, Ignitee Digital Solutions Pvt Ltd has now entered into an alliance with E18, the experiential marketing, brand activation and entertainment division of Network 18. The digital agency will be responsible for promoting activations for E18, and in return E18 will promote digital marketing for Ignitee.

Preeti Hoon Nov 13, 2010 7:31 AM

123greetings.com, an IntraSoft Technologies venture, has appointed Anita Swamy as Regional Head, Ad Sales (South). She has joined the company’s Bangalore office from October onwards.

Preeti Hoon Nov 13, 2010 7:23 AM

Car manufacturer Honda Siel Cars India Ltd is on the verge of launching a new small car in the Indian market and has launched the hunt to zero in on a creative agency that will handle this new brand. According to senior sources in the industry, it is an invitational pitch.

Preeti Hoon Nov 10, 2010 7:34 AM

As per the existing trends, mobile advertising still seems to be at a nascent stage in India, but Krishna Prasad, Chief Experience Officer, Dentsu Digital, believes it won’t take long for the scenario to change when 3G technology arrives.

Preeti Hoon Nov 9, 2010 7:32 AM

Consumer brand Perfetti Van Melle, whose pitch is in the final stages now, had called for presentations to zero in on the right agency to handle its Online Reputation Management (ORM).

Preeti Hoon Nov 8, 2010 7:24 AM

The digital client is not an easy one to handle. In conversation with exchange4media, Sanjeev Jasani, Vice-President, OgilvyOne Worldwide, New Delhi, discusses how the digital viewpoint of clients has changed over the years and how the agency’s functionality has evolved with it.

Preeti Hoon Nov 6, 2010 10:46 PM

LK Gupta, Chief Marketing Officer, LG India, tells exchange4media why cutting down prices is not always the right way to lure the customer and shares the consumer electronics major’s festive season plans.

Preeti Hoon Nov 4, 2010 8:28 AM

In a conversation with exchange4media, Prem Panicker, Managing Editor, Yahoo! India, shares how the brand is making sure its editors are being given a platform to think beyond the desk and the various plans that the online giant is looking at from the content angle.

Preeti Hoon Nov 3, 2010 8:36 AM

In an exclusive conversation, CVS Sharma (aka Venke Sharma), Director, Arc Worldwide (Leo Burnett’s digital arm) told exchange4media how the agency has evolved over the years with successful campaigns like Jaagore.com digital drive in its kitty and why an integrated digital arm of a mainline agency scores ahead of the independent one.

Preeti Hoon Oct 27, 2010 8:26 AM

Hindustan Unilever has continued with its digital experiments, and the latest to come from the corporate major is the concept of 'Tandem Ads'. HUL has partnered with Yahoo! for this initiative. As per data shared by the Yahoo! officials, the activity has recorded 1.6 million women users online, in 15 days.

Preeti Hoon Oct 26, 2010 8:37 AM

In its commitment to celebrate and reward creative excellence, Clio Healthcare Awards has announced the shortlisted entries to be honoured at its annual extravaganza scheduled for November 12, 2010. This is the first year of the award going ‘international’, and Indian agencies have secured eight spots in the shortlist.

Preeti Hoon Oct 25, 2010 8:26 AM

Soon after they brought ad:tech to India, Networkplay has now partnered with Dynamic Video, a leading New York based rich media dynamic creative solution provider. According to the newly signed pact, the ad network will distribute Dynamic Video’s creative solutions to its Indian and Middle Eastern advertisers and agency customer base.

Preeti Hoon Oct 23, 2010 8:55 PM

Networkplay has completed two years of its operations, and company CEO Rammohan Sundaram is charged with the roadmap ahead that includes preparation for bringing international digital event ad:tech to India.

Preeti Hoon Oct 22, 2010 8:38 AM

The Indian media and advertising industry is witnessing a trend of sorts with some large clients inviting ‘social media only’ pitches. Perhaps the age of specialisation is upon us more than we know, but is it the right approach to put social media in a silo? exchange4media finds out...

Preeti Hoon Oct 21, 2010 8:29 AM

In an exclusive conversation with exchange4media, Rajesh Kumar Maini, General Manager, Corporate Communications, divulged the food chain brand’s plans in digital space and how they are looking to enter e-commerce space.

Preeti Hoon Oct 13, 2010 11:43 AM

DDB India has bagged the creative duties of Olive Telecom. Confirming the news to exchange4media, Avijit Dutt, President – Marketing, Olive Telecom, said that the brand had not called for a pitch as DDB India was the only agency they were looking at. The account size has been estimated at upwards of Rs 50 crore.

Preeti Hoon Oct 13, 2010 8:33 AM

In an exclusive conversation with exchange4media, Milind Bade, GM, Marketing, Bajaj Auto Ltd, shares the auto major’s digital plans for Pulsar and other brands. Bajaj aims to further strengthen its bond with its youth TG via its experiential online initiatives.

Preeti Hoon Oct 13, 2010 8:16 AM

Having robust expansion plans for Indian market, Tikona Digital Networks has appointed Interactive Avenues for online media planning and buying. The company is also coming up with two-phased campaign – ‘Stay SMART Stay Connected’.

Preeti Hoon Oct 12, 2010 8:26 AM

Ashish Hemrajani, Founder-CEO of Bigtree Entertainment, in an exclusive conversation with exchange4media, states that e-commerce in India is expected to grow at about 30 per cent per annum and reveals how Bookmyshow.com is making strategic moves towards digital accordingly.

Preeti Hoon Oct 11, 2010 8:15 AM

In an exclusive conversation with exchange4media, Anil Nair, CEO and Managing Partner, Digital Law & Kenneth, divulges the agency’s plans in the pipeline and how the digital space has evolved over the years. He also states how the agency aims to evolve into a consumer engagement company.

Preeti Hoon Oct 8, 2010 8:12 AM

Ignitee Digital Solutions has added the Leaping Windows account to its kitty. The agency will be responsible for all online marketing activities for Leaping Windows, an online library exclusively for comic books.

Preeti Hoon Oct 8, 2010 8:10 AM

Neeraj Roy, who was in New Delhi for the launch of Tata Sky Actve Games, spoke to exchange4media on the aspects on which the digital entity is looking to offer its services to clients and how online celebrity management is shaping up in India.

Preeti Hoon Oct 7, 2010 8:16 AM

McCann Erickson’s Amit Ahluwalia has decided to bid adieu to the agency and join Ogilvy & Mather, Delhi as Vice President, Account Management. In his new role, Ahluwalia is reporting to Branch Head Sudhir Sahni.

Preeti Hoon Oct 7, 2010 8:14 AM

Powered by the corporate strategy of ‘getting closer to consumers’, Lenovo India is now putting all its monies and efforts to propagate ‘fun’ proposition and has decided to widen the horizons. Rahul Agarwal, Marketing Director (Acting) and Executive Director - KAB & Think CoE, speaks to exchange4media on the brand’s new strategy.

Preeti Hoon Oct 6, 2010 8:11 AM