SRK’s Jawan character finally meets Alia Bhatt in Rungta Steel’s film

The ad campaign also features Ranbir Kapoor

by e4m Staff
Published: Oct 21, 2023 8:28 AM | 2 min read

Rungta Steel has unveiled its new campaign featuring Shah Rukh Khan, Alia Bhatt and Ranbir Singh. In the film, the actors can be seen in their popular characters—Shah Rukh as Vikram Singh Rathore from Jawan, Alia as Shanaya from Student of the Year and Ranbir as Barfi from film Barfi.

The ad depicts the metro-hijacking scene from Jawan, with SRK, having kidnapped Bhatt and Kapoor, is seen interrogating them about their house. The original scene from the film has been quite a hit with the audience. In the film, SRK’s character hijacks a metro. When Nayanthara, who plays the role of a police officer, asks him what he wants, he replies Alia Bhatt.

The ad film has created enough buzz on the social media. It has already garnered over 140K views on YouTube. Rungta Steel last week announced its collaboration with Khan, Bhatt and Kapoor

The film is in addition to the recent trend of actor brand ambassadors playing their most loved characters in campaigns. Earlier Sanjay Dutt and Arshad Warsi wefre seen playing their characters of Munna Bhai and Circuit from the film Munna Bhai MBBS, and and Pratik Gandhi appearing as Harshad Mehta in CenturyPly Club campaign.

Marking the launch of the new TVC series, Arvind Kumar, Spokesperson of Rungta Steel, said, "As the custodians of Rungta Steel's legacy, it is with immense pleasure that we unveil our latest TVC with Bollywood icons Shahrukh Khan, Alia Bhatt, and Ranbir Kapoor as our brand ambassadors. This cinematic masterpiece epitomizes the very essence of Rungta Steel – trust, reliability, and strength. We believe this campaign will capture the hearts of our cherished customers and valued partners, and instill confidence in our TMT Bars. These bars are more than TMT bars; they are the bedrock of enduring structures and embody our vision for a stronger, more secure tomorrow."