The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Aviral Jain, MD at Kroll, explains how the globalization of entertainment has paved the way for Indian celebrities to become global ambassadors for brands, according to the recent Kroll report
The campaign announces the launch of a new range within the Castrol EDGE line
This is the first campaign with SRK as the brand ambassador; the campaign has been conceptualised and created by Havas Worldwide India
Ads that impressed us in Week 4 of May
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
The campaign promotes 20th edition of EORS
The film is built on the insight that people often end their meals with sweets/desserts at home, but this practice is overlooked in lunchboxes
The digital ad is for Myntra's End of Reason Sale
Shah Rukh Khan has been associated with deodorant brand as its brand ambassador for seven years
The star duo have been featured in the commercial of the brand launched during IPL 2024
Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol
Our pick of the most creative commercials of the February 16-29 period
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform
SRK has joined Tide India as its brand ambassador
The ‘Banega Toh Badhega India’ campaign highlights how infrastructure is enabling the progress of individuals
Our pick of the most interesting ads between December 16 and 31
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
In the Rediffusion ‘Hits of the Year’ survey, Shah Rukh Khan and Virat Kohli are highly applauded, while AI, NaMo, Millets and Shubman Gill are big hits
Shah Rukh Khan and Amitabh Bachchan are promoting Everest Pav Bhaji Masala
The move came after a contempt petition accused the actors of endorsing a harmful habit despite being Padma awardees
A list of some of the best ones we found in the fortnight between October 16 and 31
On King Khan's 58th birthday, we look his endorsement journey this year
The ad campaign also features Ranbir Kapoor
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match
Our pick of the best ads between September 1 and 15
Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a previously unimaginable scale
In the film, SRK is seen using his Poker skills to get himself out of a tight spot
The campaign starring the superstars captures the essence of home-cooked meals and the emotions they evoke
The partnership aims to fuel the brand's messaging of ‘MAK Makes It Possible’
Both feature in a brand film centred on 'Beauty that needs no protection' propositon
Khan has been roped in as the new face of the brand
‘Curtains You Will Love to Draw’ has been created by Lowe Lintas
The film also features cricketers like Jemimah Rodrigues, Eoin Morgan, Jonty Rhodes and Shubman Gill
Apart from the Grand Prix in the Creative Effectiveness category, India won one gold, two silver and three bronze in 5 categories
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers
Under this association, Khan will be seen in a series of ad films
The first product Shah Rukh will endorse is the realme 11 Pro Series 5G
SRK's son launched his fashion label on April 30
D’YAVOL is a limited-edition streetwear brand
A meme fest has been unleashed on Twitter ever since netizens started spotting missing blue ticks from prominent profiles
Ruchira Jain, Consumer Behavior & MR Expert, writes on what marketers and businesses can learn from the success of ‘Pathaan’
Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts
The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office
The #HarBallBawaal campaign aims to build excitement around the tournament
The ad marks the launch of the carmaker's myHyundai app
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities