shah-rukh-khan
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
Aviral Jain, MD at Kroll, explains how the globalization of entertainment has paved the way for Indian celebrities to become global ambassadors for brands, according to the recent Kroll report
Sohini Ganguly Jun 19, 2024 8:55 AM
The campaign announces the launch of a new range within the Castrol EDGE line
e4m Staff Jun 10, 2024 12:21 PM
This is the first campaign with SRK as the brand ambassador; the campaign has been conceptualised and created by Havas Worldwide India
e4m Staff Jun 7, 2024 12:46 PM
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
e4m Staff May 29, 2024 11:48 AM
The film is built on the insight that people often end their meals with sweets/desserts at home, but this practice is overlooked in lunchboxes
e4m Staff May 27, 2024 4:07 PM
Shah Rukh Khan has been associated with deodorant brand as its brand ambassador for seven years
e4m Staff Apr 15, 2024 11:23 AM
The star duo have been featured in the commercial of the brand launched during IPL 2024
e4m Staff Mar 28, 2024 12:13 PM
Over the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for bp and Castrol
e4m Staff Mar 20, 2024 4:27 PM
Our pick of the most creative commercials of the February 16-29 period
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
e4m Staff Mar 12, 2024 1:55 PM
Industry players say ad rates have seen a positive shift compared to the previous year and 2024 holds promise for this advertising platform
Tanzila Shaikh Jan 29, 2024 8:55 AM
The ‘Banega Toh Badhega India’ campaign highlights how infrastructure is enabling the progress of individuals
e4m Staff Jan 15, 2024 6:18 PM
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
Chehneet Kaur Dec 23, 2023 8:06 AM
In the Rediffusion ‘Hits of the Year’ survey, Shah Rukh Khan and Virat Kohli are highly applauded, while AI, NaMo, Millets and Shubman Gill are big hits
e4m Staff Dec 22, 2023 5:02 PM
Shah Rukh Khan and Amitabh Bachchan are promoting Everest Pav Bhaji Masala
e4m Staff Dec 21, 2023 7:31 PM
The move came after a contempt petition accused the actors of endorsing a harmful habit despite being Padma awardees
e4m Staff Dec 11, 2023 8:58 AM
A list of some of the best ones we found in the fortnight between October 16 and 31
e4m Staff Nov 11, 2023 8:40 AM
On King Khan's 58th birthday, we look his endorsement journey this year
Kumar has starred alongside Shah Rukh Khan and Ajay Devgn in the ad that was aired during the India vs Australia World Cup match
Brands are capitalizing on Generative AI to realize a host of benefits, from scaling up personalization efforts to tailoring content to individual preferences, at a previously unimaginable scale
Shantanu David Sep 21, 2023 8:42 AM
In the film, SRK is seen using his Poker skills to get himself out of a tight spot
e4m Staff Sep 20, 2023 12:10 PM
The campaign starring the superstars captures the essence of home-cooked meals and the emotions they evoke
exchange4media Staff Sep 12, 2023 2:06 PM
The partnership aims to fuel the brand's messaging of ‘MAK Makes It Possible’
exchange4media Staff Sep 4, 2023 12:03 PM
Both feature in a brand film centred on 'Beauty that needs no protection' propositon
exchange4media Staff Aug 22, 2023 2:23 PM
‘Curtains You Will Love to Draw’ has been created by Lowe Lintas
exchange4media Staff Aug 11, 2023 6:48 PM
The film also features cricketers like Jemimah Rodrigues, Eoin Morgan, Jonty Rhodes and Shubman Gill
exchange4media Staff Jul 22, 2023 7:39 AM
Apart from the Grand Prix in the Creative Effectiveness category, India won one gold, two silver and three bronze in 5 categories
Tanzila Shaikh Jun 23, 2023 6:32 AM
Celebrities do bring noticeability, stature and aspiration value to brands, but the strategy works best when they are used to amplify the brand’s own narrative, say industry experts
Tanzila Shaikh Jun 15, 2023 9:00 AM
Sunder Balasubramanian, CMO of Myntra, talks to us about roping in fashion icons like SRK and Kiara for its latest campaign and how the brand keeps experimenting to stay relevant with consumers
Tanzila Shaikh May 30, 2023 9:12 AM
Under this association, Khan will be seen in a series of ad films
exchange4media Staff May 26, 2023 12:30 PM
The first product Shah Rukh will endorse is the realme 11 Pro Series 5G
exchange4media Staff May 25, 2023 12:59 PM
A meme fest has been unleashed on Twitter ever since netizens started spotting missing blue ticks from prominent profiles
exchange4media Staff Apr 21, 2023 11:29 AM
Ruchira Jain, Consumer Behavior & MR Expert, writes on what marketers and businesses can learn from the success of ‘Pathaan’
Ruchira Jain Feb 20, 2023 11:11 AM
Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts
Tanzila Shaikh Feb 17, 2023 3:11 PM
The two brands have been featured in the film, which has already raked in Rs 700 crore at the box office
Tanzila Shaikh Feb 3, 2023 7:42 PM
The #HarBallBawaal campaign aims to build excitement around the tournament
exchange4media Staff Dec 24, 2022 8:33 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities
Sandhya Raghavan Nov 3, 2022 8:23 AM
