STAR CJs shopping for advertising partners: BBH frontrunner for creative biz

STAR CJs, the home-shopping joint venture of STAR and Korea-based CJ (Cheil Jedang), is on the lookout for a media and creative partner. At present, BBH India is the frontrunner for the creative business. A decision on the media agency would be known in the next 15 days. The account size is pegged at Rs 15-20 crore.

by Noor Fathima Warsia
Published: Jul 22, 2009 9:09 AM | 1 min read

STAR CJs shopping for advertising partners: BBH frontrunner for creative biz

STAR CJs, the home-shopping joint venture of STAR Group and Korea-based CJ (Cheil Jedang), is on the lookout for a media and creative partner. The company has been in talks with various agencies in the past one month. The account size has been pegged at Rs 15-20 crore.

STAR CJ officials were not available for comments at the time of filing the story. Industry sources informed that at present, BBH India was the frontrunner for the creative part of the business. The two companies are yet to ink the deal, but it is expected to happen in the next three days.

A decision on the media agency would be known in the next 15 days. STAR CJ officials are still in the process of meeting media agencies this week.