St.Botanica launches new TVC with Kareena Kapoor for Moroccan Argan Hair Care range
The new campaign highlights the brand promise of sourcing finest ingredients
St.Botanica, a direct-to-consumer (D2C) beauty brand and part of personal care conglomerate Good Glamm Group, has launched a new DVC featuring actor and brand ambassador, Kareena Kapoor Khan for their Moroccan Argan Hair Care range.
The campaign talks about St.Botanica's commitment to providing consumers with the world's finest ingredients in their self-care products. The Digital Video Campaign engages new generations of consumers, emphasizing the brand's promise of delivering high-quality ingredients in their self-care essentials.
“At St.Botanica, our core focus and commitment lies in using the world's finest ingredients in our products, ensuring that our customers experience unparalleled quality and luxury in their haircare rituals. Our latest DVC and partnership with Kareena Kapoor Khan further enhances the essence of St.Botanica's philosophy and strengthens our dedication to providing consumers with the very best in self-care." stated Sukhleen Aneja, CEO, Good Brands Co, Good Glamm Group.
Kareena Kapoor Khan added, “My association with St.Botanica has spanned for more than a year now, and during this time, I've wholeheartedly embraced the brand's core philosophy. St.Botanica is dedicated to providing toxin-free products with meticulously created formulations featuring the world's finest ingredients. My experience with the products and deep resonance with the brand's values fuels my excitement to be a part of St.Botanica's journey.”
