Tanishq’s Ugadi film celebrates women creating own narratives

Tanishq has launched a heart-warming digital film for the auspicious occasion of Ugadi.

Tanishq’s first-ever digital film for Andhra Pradesh and Telangana is a tribute to every woman who is not only unique in her thoughts and stance but also supports her decisions by being her voice.

The film is a celebration of brand’s beautiful Ugadi collection ‘Vardhini’, which is inspired by rich culture and crafted with precision for the women who prosper and thrive in all their might.

Conceptualised by Tanishq and Mind Your Language, the 75-second digital film showcases a powerful narrative of how a woman of today believes in carving her own path, takes a stand for herself and weaves a magic of her own new narratives. The film is an ode to the progressive women of today who want to create an identity for themselves, strongly believes in the importance of new beginnings and that life after marriage goes beyond motherhood.

Speaking on the launch of the film and the collection, Ranjani Krishnaswamy, General Manager – Marketing, Tanishq, Titan Company Limited said, “Today, women are yearning to carve an identity for themselves and are creators of their own narrative. The film is a tribute to the women who prosper and thrive in all their might and the Vardhini collection is truly a celebration of her extraordinary beauty and beliefs that make her stand apart.”

Deepan Ramachandran, Creative Director- Mind Your Language!, said “Tanishq, like the protagonist Swati in our Ugadi film, has always stood out with their progressive and new thoughts. Their brief to us was to straddle the conventional celebration of Ugadi with the new-age thinking of today’s woman. That’s when we asked ourselves - Why shouldn’t today’s woman dream differently? We found the answer in the story of Swati.”